---
title: "Search terms — kite - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/kite/search-terms"
last_updated: "2026-07-31T09:43:03.926Z"
locale: en
meta:
  description: "Niche score 67/100 · £313K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · £313K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — kite - Flapen"
---

# **kite**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 74Conversion 53Competition 74Returns 96Price range 50Avg price 52Brand share 59Review moat 67Quality gap 78

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+59.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****814.49**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£313K**

£313K/yr · 592K searches

**Avg price**

**Good****£12.19**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£5.80–£24.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100