---
title: "King Kong — £52K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/king-kong"
last_updated: "2026-07-31T22:25:33.766Z"
locale: en
meta:
description: "Niche score 44/100 · £52K/yr market · 100K searches/yr · £18.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £52K/yr market · 100K searches/yr · £18.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "King Kong — £52K/yr Amazon UK Niche (2026) - Flapen"
---
# **king kong**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 19Conversion 35Competition 75Returns 97Price range 84Avg price 84Brand share 2Review moat 80Quality gap 23
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.42**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.07–£74.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****393.59**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£52K**
£52K/yr · 100K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, king kong is a £52K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **king kong market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£55K–£74K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#868**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **50%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**6 **▼falling
**Sellers**
**172**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 83%
**Open market**
**0%**
- MonsterVerse90% - Mega Brands3% - Hiyatoys2% - NECA2% - TAMASHII NATIONS2% - HJPLPXH1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -11.4% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Dec · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/uk/toys-games/king-kong/trend)
## **Top king kong search terms**
- **king kong toys**37K/yr-19.5%3.2% conv. - **monsterverse**13K/yr-17.5%2.1% conv. - **king kong figure**11K/yr-7.6%2.0% conv. - **lego godzilla**9K/yr-1.7%0.3% conv. - **godzilla x kong the new empire toys**6K/yr-1.7%2.8% conv. - **neca godzilla**6K/yr+13.7%0.1% conv. - **godzilla lego**7K/yr+1.7%0.3% conv. - **king kong toy**5K/yr-3.1%3.4% conv. - **monsterverse godzilla x kong**4K/yr-44.1%9.5% conv. - **godzilla evolved**2K/yr+8.1%2.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/king-kong/search-terms)
## **Top king kong products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£8K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MonsterVerse Godzilla x Kong: The New Empire 6-Inch Battle Scarred Kong Action Figure Toy Iconic Collectable Movie Character Includes Battle Axe Feature Suitable for Ages 4 Years+**MonsterVerse**£6.62**4.8★586 rev](https://www.amazon.co.uk/dp/B0DCL27BR2) [2**MonsterVerse Godzilla x Kong: The New Empire 6-Inch Kong Action Figure Toy Iconic Collectable Movie Character Includes B.E.A.S.T Glove Feature Toy Suitable for Ages 4 Years+**MonsterVerse**£6.39**4.8★904 rev](https://www.amazon.co.uk/dp/B0CN9F8843) [3**MonsterVerse Godzilla x Kong: The New Empire 6-Inch Drownviper Action Figure Toy Iconic Collectable Movie Character Suitable for Ages 4 Years+**MonsterVerse**£10.12**4.7★201 rev](https://www.amazon.co.uk/dp/B0DTL6HH95) [4**MonsterVerse Godzilla x Kong Official Giant Kong Roll N Battle Figure 11-Inch Movie-Accurate King of Skull Island Toy with Wheel & Turnable Torso Action Figure for Kids & Collectors Ages 4+**MonsterVerse**£21.99**4.4★34 rev](https://www.amazon.co.uk/dp/B0DX24NJ9W) [5**MonsterVerse Godzilla x Kong: The New Empire 6-Inch Shimo Action Figure Toy Iconic Collectable Movie Character Includes Realistic Frost Bite Blast Feature Toy Suitable for Ages 4 Years+**MonsterVerse**£5.07**4.7★642 rev](https://www.amazon.co.uk/dp/B0CN9H4557)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MonsterVerse Godzilla x Kong Official Giant Kong Roll N Battle Figure 11-Inch Movie-Accurate King of Skull Island Toy with Wheel & Turnable Torso Action Figure for Kids & Collectors Ages 4+**MonsterVerse**£21.99**34 rev11mo ago](https://www.amazon.co.uk/dp/B0DX24NJ9W) [**MonsterVerse Monarch Official Frost Vark 5-Inch Action Figure Series-Inspired Kaiju Titan from Godzilla x Kong Universe Highly Detailed Collectible Toy for Kids & Fans Ages 4+**MonsterVerse**£9.47**24 rev11mo ago](https://www.amazon.co.uk/dp/B0FM8XJSWT) [**MonsterVerse Godzilla King of the Monsters Official Mothra 6-Inch Action Figure Movie-Accurate Winged Titan Toy with Display Stand Kaiju Collectible for Kids & Fans Includes Monarch Packaging**MonsterVerse**£9.54**27 rev11mo ago](https://www.amazon.co.uk/dp/B0FM9PBHCR) [**MonsterVerse Skull Island Official Kong 6-Inch Action Figure Movie-Inspired Skull Island Kong with Propeller Chain Weapon Poseable Titan Toy for Play or Display Kaiju Collectible Ages 4+**MonsterVerse**£9.51**14 rev11mo ago](https://www.amazon.co.uk/dp/B0FM9NR8WB) [**MonsterVerse Godzilla x Kong: The New Empire 6-Inch Drownviper Action Figure Toy Iconic Collectable Movie Character Suitable for Ages 4 Years+**MonsterVerse**£10.12**201 rev1y ago](https://www.amazon.co.uk/dp/B0DTL6HH95)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TAMASHII NATIONS - Godzilla x Kong: The New Empire - Bandai Spirits S.H.MonsterArts Action Figure**TAMASHII NATIONS**£56.43**4.4★**▲ 99%**](https://www.amazon.co.uk/dp/B0CRYHH8CL) [**MonsterVerse Godzilla vs Shimo Limited Edition Pack 2 Articulated Figures 6 Inch Collectable Set Age 4+ Official From New Empire Movie**MonsterVerse**£16.76**4.6★**▲ 80%**](https://www.amazon.co.uk/dp/B0CN9CTF1Q) [**MonsterVerse Kong vs Godzilla: New Empire Limited Edition Pack - 2 Articulated Figures 6 Inch Collectible Set Age 4+**MonsterVerse**£15.51**4.7★**▲ 74%**](https://www.amazon.co.uk/dp/B0CN9G6VNC) [**MonsterVerse Godzilla x Kong Official Giant Kong Roll N Battle Figure 11-Inch Movie-Accurate King of Skull Island Toy with Wheel & Turnable Torso Action Figure for Kids & Collectors Ages 4+**MonsterVerse**£21.99**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B0DX24NJ9W) [**Godzilla x Kong: The New Empire 11-Inch Giant Skar King Action Figure Toy Iconic Collectable Movie Character Limited Edition Packaging Inspired by Hollow Earth Landscape Suitable for Ages 4 Years+**MonsterVerse**£13.94**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B0CN9HTM5Z)
**~~View all trending →~~**
## **What buyers say about king kong**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality”*
**Fun/Entertainment Experience**19%
*“fun to play with”*
**Advertised Vs Actual Product**11%
*“Looks good on the advert”*
**Gifting Purpose**10%
*“Happy gift”*
**Value For Money**9%
*“value for money”*
**Collectibles**8%
*“just all round a cool collectors piece”*
**Strength**8%
*“Solid figure”*
**Size-Overall**3%
*“Great product good size”*
**Color**2%
*“Its nice colours”*
**Durability**2%
*“Sturdy and well made”*
### **What buyers complain about **
**Size-Overall**33%
*“the piece doesnt fit that well”*
**Durability**19%
*“Broken already”*
**Noise Level**7%
*“Would be better if it made noises”*
**Material Quality**7%
*“cheap plastic tat that really isnt worth the money”*
**Defective Material/Parts**7%
*“Parts do not fit”*
**Quality-Overall**5%
*“quality just so-so”*
### **Top return reasons **
**Gifting Purpose**24%
**Size-Overall**23%
**Defective Material/Parts**16%
**Advertised Vs Actual Product**8%
**Add-Ons/Attachments**6%
**Noise Level**5%
**Product Condition**4%
**Functionality-Overall**4%
**Grip**3%
**Color**2%
## **Common questions**
- **Is king kong profitable to sell on Amazon United Kingdom?**
- The niche generates £52K/yr across 34 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the king kong niche?**
- 6 brands and 172 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in king kong?**
- Top complaints mined from reviews: Size-Overall, Durability, Noise Level. The return rate is 0.7%.
- **When does demand for king kong peak?**
- Demand peaks in Jan–Dec; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the king kong niche?**
- Listings span £5.07–£74.85; the average listing price is £18.42 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.
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