---
title: "Kendama — £96K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/kendama"
last_updated: "2026-07-31T18:45:17.563Z"
locale: en
meta:
description: "Niche score 45/100 · £96K/yr market · 178K searches/yr · £17.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £96K/yr market · 178K searches/yr · £17.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kendama — £96K/yr Amazon UK Niche (2026) - Flapen"
---
# **kendama**
**Skip it**
Soft demand (-47.5% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 1Conversion 38Competition 39Returns 90Price range 73Avg price 82Brand share 44Review moat 88Quality gap 60
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****232.18**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£17.63**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.44–£37.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£96K**
£96K/yr · 178K searches
**Growth**
**Bad****-47.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, kendama is a £96K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kendama market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£53K–£71K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **36%**
- **Out of stock**
- **32.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 98%
**Open market**
**16%**
- KROM31% - Hamkaw18% - Skill Addicts13% - HAICN10% - Itian7% - ZASCHMOY6% - Open — no brand owns it (7 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 39 weeks — -47.5% search growth over the last 90 days.
9K7KNov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/kendama/trend)
## **Top kendama search terms**
- **kendama**105K/yr-42.6%2.9% conv. - **kendama toy**13K/yr-38.2%4.4% conv. - **kendama krom**24K/yr-69.5%2.5% conv. - **krom kendama**10K/yr-44.9%1.3% conv. - **kendama sweets**15K/yr-71.2%0.7% conv. - **sweets kendama**6K/yr-52.4%0.5% conv. - **kendama krom pop**5K/yr-69.8%2.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/kendama/search-terms)
## **Top kendama products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£10K15%£14K20%£19K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hamkaw Wooden Toy Outdoor Sports Kendama Toy Children and Adults Outdoor Sports Crack Beech Wood Colorful Design Black and Blue**Hamkaw**£7.26**4.1★24 rev](https://www.amazon.co.uk/dp/B0BNHLXS48) [2**Original KROM Pro Kendama Wooden for Beginners and Advanced Players - Pop Black - Skill Game for Outdoor and Indoor Use - Wooden Toy with Cord and Ball - Kendama Skill Toy Ball Catching Game**KROM**£24.64**4.6★776 rev](https://www.amazon.co.uk/dp/B081V9GFFZ) [3**Skill Addicts Starter Kendama - Modern Kendama for Beginner & Pro Tricks**Skill Addicts**£25.10**4.9★29 rev](https://www.amazon.co.uk/dp/B0GMRNN5XP) [4**HAICN Kendama Toy Outdoor Sports Wooden Toy Traditional Balance Skill Game for Beginners and Experts**HAICN**£6.44**0.0★0 rev](https://www.amazon.co.uk/dp/B0GS1N5G6F) [5**Itian The Kendama Toys With Crack Paint For All Kinds Of Fun Children Ball Games Wooden Toys Kendama And Extra String (Black And Blue)**Itian**£13.11**4.2★721 rev](https://www.amazon.co.uk/dp/B0757HD178)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bohue 2 Pcs Natural Wood Kendama Traditional Balance Skill Game Hand-Eye Coordination Reflex Training Portable Sports Equipment for Indoor and Outdoor**Bohue**£8.91**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GYJCX2N8) [**Tagtight Kendama Toy Ball Wooden Kendama Toy Outdoor Sports for Adults Outdoor Ball Sports Crack Beech Wooden Kendama Colorful Design Black and**Tagtight**£8.94**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GVN9GTHB) [**Professional 5 Way Kendama Toy Black Beech Wood Competition Grade Glistening Finish**Generic**£14.84**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GTS8HMCC) [**HAICN Kendama Toy Outdoor Sports Wooden Toy Traditional Balance Skill Game for Beginners and Experts**HAICN**£6.44**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GS1N5G6F) [**Skill Addicts Starter Kendama - Modern Kendama for Beginner & Pro Tricks**Skill Addicts**£25.10**29 rev5mo ago](https://www.amazon.co.uk/dp/B0GMRNN5XP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tagtight Kendama Toy Ball Wooden Kendama Toy Outdoor Sports for Adults Outdoor Ball Sports Crack Beech Wooden Kendama Colorful Design Black and**Tagtight**£8.94**0.0★**▲ 910%**](https://www.amazon.co.uk/dp/B0GVN9GTHB) [**Bohue 2 Pcs Natural Wood Kendama Traditional Balance Skill Game Hand-Eye Coordination Reflex Training Portable Sports Equipment for Indoor and Outdoor**Bohue**£8.91**0.0★**▲ 867%**](https://www.amazon.co.uk/dp/B0GYJCX2N8) [**Skill Addicts Starter Kendama - Modern Kendama for Beginner & Pro Tricks**Skill Addicts**£25.10**4.9★**▲ 787%**](https://www.amazon.co.uk/dp/B0GMRNN5XP) [**HAICN Kendama Toy Outdoor Sports Wooden Toy Traditional Balance Skill Game for Beginners and Experts**HAICN**£6.44**0.0★**▲ 733%**](https://www.amazon.co.uk/dp/B0GS1N5G6F) [**Professional 5 Way Kendama Toy Black Beech Wood Competition Grade Glistening Finish**Generic**£14.84**0.0★**▲ 687%**](https://www.amazon.co.uk/dp/B0GTS8HMCC)
**~~View all trending →~~**
## **What buyers say about kendama**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“This is a very well made”*
**Fun/Entertainment Experience**25%
*“Super good kendama toy”*
**Strength**8%
*“although its quite thin it definitely feels strong enough to take the stress of flicking the ball up in the air”*
**Value For Money**8%
*“Good price”*
### **What buyers complain about **
**Quality-Overall**46%
*“Poor quality”*
**Strap/String Quality**13%
*“however the quality is quite ba as the string got ruined after a few days”*
**Weight Heavy**8%
*“surprisingly heavy. around 78g”*
**Durability**8%
*“is just falling off”*
### **Top return reasons **
**Size-Overall**39%
**Strap/String Quality**28%
**Gifting Purpose**11%
**Design-Overall**11%
**Connectivity-Overall**11%
## **Common questions**
- **Is kendama profitable to sell on Amazon United Kingdom?**
- The niche generates £96K/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the kendama niche?**
- 13 brands and 28 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in kendama?**
- Top complaints mined from reviews: Quality-Overall, Strap/String Quality, Weight Heavy. The return rate is 1.3%.
- **What does it cost to enter the kendama niche?**
- Listings span £6.44–£37.77; the average listing price is £17.63 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.
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