---
title: "Search terms — jigsaw mat - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/jigsaw-mat/search-terms"
last_updated: "2026-07-31T08:07:55.011Z"
locale: en
meta:
  description: "Niche score 56/100 · £370K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £370K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — jigsaw mat - Flapen"
---

# **jigsaw mat**

**Worth a look**

Shows beatable incumbent ratings (4.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 4Conversion 75Competition 63Returns 77Price range 52Avg price 45Brand share 75Review moat 32Quality gap 84

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£370K**

£370K/yr · 463K searches

**Price range**

**Good****£6.50–£24.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.39**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****3,291.04**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-42.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")