---
title: "Jigsaw Board — £1.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/jigsaw-board"
last_updated: "2026-07-31T10:25:38.712Z"
locale: en
meta:
description: "Niche score 55/100 · £1.2M/yr market · 1.6M searches/yr · £21.28 avg price. Soft demand (-51.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £1.2M/yr market · 1.6M searches/yr · £21.28 avg price. Soft demand (-51.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jigsaw Board — £1.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **jigsaw board**
**Worth a look**
Shows a sweet-spot price point ($21.28 avg), but soft demand (-51.4% this quarter) keeps it on the watch list.
Market size 82Growth 0Conversion 46Competition 42Returns 85Price range 80Avg price 91Brand share 52Review moat 43Quality gap 75
**Avg price**
**Great****£21.28**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.2M**
£1.2M/yr · 1.6M searches
**Price range**
**Great****£7.96–£46.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,201.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-51.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, jigsaw board is a £1.2M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jigsaw board market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£1.1M–£1.3M**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 96%
**Open market**
**23%**
- PORTA PUZZLE50% - Ruication10% - MOZOOSON4% - Ravensburger4% - GOOJOOY4% - Abnaok4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -51.4% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/uk/toys-games/jigsaw-board/trend)
## **Top jigsaw board search terms**
- **jigsaw puzzle board**597K/yr-49.7%3.0% conv. - **puzzle board**469K/yr-50.7%2.6% conv. - **jigsaw board**169K/yr-58.8%2.7% conv. - **puzzle boards and storage**82K/yr-74.2%1.6% conv. - **puzzle board 1000 pieces**34K/yr-34.3%3.5% conv. - **jigsaw board for 1000 pieces**42K/yr-49.2%3.5% conv. - **jigsaw boards**25K/yr-51.7%1.8% conv. - **puzzle board 2000 pieces**16K/yr-19.9%0.5% conv. - **puzzle storage**19K/yr-32.9%0.5% conv. - **1000 piece puzzle board**18K/yr-65.0%3.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/jigsaw-board/search-terms)
## **Top jigsaw board products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£62K10%£123K15%£185K20%£247K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PORTA PUZZLE Original - 1000 Piece Puzzle Mat Board 2 Sorters & Organisers**PORTA PUZZLE**£19.47**4.6★10,249 rev](https://www.amazon.co.uk/dp/B000EWC11U) [2**PORTA PUZZLE - Large Puzzle Board for up to 1000 Piece Puzzles**PORTA PUZZLE**£12.82**4.3★5,279 rev](https://www.amazon.co.uk/dp/B01DDD1MAC) [3**PORTA PUZZLE Deluxe - Portable Jigsaw Puzzle Board for 500 to 1000 Pieces**PORTA PUZZLE**£23.84**4.7★6,625 rev](https://www.amazon.co.uk/dp/B000EWC0NY) [4**Ruication Tilting Jigsaw Puzzle Board 2-in-1 Designed Stand & Cover Lightweight Felt Jigsaw Board 1000 Pieces Portable Jigsaw Puzzle Table with 6 Drawers for Adults Gift**Ruication**£39.41**4.2★197 rev](https://www.amazon.co.uk/dp/B0DSP55GYJ) [5**Ruication Jigsaw Puzzle Board Folding Tilting Puzzle Table Wooden Jigsaw Board Non-Slip Mat Surface for 1000 pieces 4 Sliding Drawers Storage System For Adults Gift**Ruication**£46.30**4.3★395 rev](https://www.amazon.co.uk/dp/B0DJQMTTDV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tilting Jigsaw Puzzle Board Lightweight Non-Slip Felt Jigsaw Board for 1000 Pieces**Generic**£17.86**5 rev1mo ago](https://www.amazon.co.uk/dp/B0H6F1JDTX) [**Ccarzzi Tilting Jigsaw Puzzle Board Foldable Puzzle Board with 2-in-1 Designed Stand & Cover Lightweight Felt Jigsaw Board with 6 drawers Up to 1000 Pieces(Dark Gray)**Ccarzzi**£24.00**30 rev6mo ago](https://www.amazon.co.uk/dp/B0GG4NNQ1B) [**JCOTTON 1000 Pieces Tilting Jigsaw Puzzle Board 2 in 1 Design with Stand and Protective Cover 3 Adjustable Angles Lightweight Felt Puzzle Board with 6 Trays for Living Room Adults & Teens**JCOTTON**£27.51**10 rev6mo ago](https://www.amazon.co.uk/dp/B0GDXMGV4Z) [**GREENSAPPIRE 1000 Pieces Jigsaw Puzzle Board Non-Slip Lightweight Portable**GREENSAPPIRE**£12.74**27 rev9mo ago](https://www.amazon.co.uk/dp/B0FXX5D8TP) [**Jonuin Jigsaw Puzzle Board 31 x 22in Jigsaw Board for 500/1000 Pieces Foldable Puzzle Mats with Dustproof Cover & 8 Puzzle Sorting Trays Non-Slip Puzzle Board for Easy Move and Store (Black)**Jonuin**£18.69**12 rev9mo ago](https://www.amazon.co.uk/dp/B0FWK4N9BZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tilting Jigsaw Puzzle Board Lightweight Non-Slip Felt Jigsaw Board for 1000 Pieces**Generic**£17.86**4.3★**▲ 622%**](https://www.amazon.co.uk/dp/B0H6F1JDTX) [**JCOTTON 1000 Pieces Tilting Jigsaw Puzzle Board 2 in 1 Design with Stand and Protective Cover 3 Adjustable Angles Lightweight Felt Puzzle Board with 6 Trays for Living Room Adults & Teens**JCOTTON**£27.51**4.0★**▲ 345%**](https://www.amazon.co.uk/dp/B0GDXMGV4Z) [**Ccarzzi Tilting Jigsaw Puzzle Board Foldable Puzzle Board with 2-in-1 Designed Stand & Cover Lightweight Felt Jigsaw Board with 6 drawers Up to 1000 Pieces(Dark Gray)**Ccarzzi**£24.00**3.8★**▲ 303%**](https://www.amazon.co.uk/dp/B0GG4NNQ1B) [**Jonuin Jigsaw Puzzle Board 31 x 22in Jigsaw Board for 500/1000 Pieces Foldable Puzzle Mats with Dustproof Cover & 8 Puzzle Sorting Trays Non-Slip Puzzle Board for Easy Move and Store (Black)**Jonuin**£18.69**4.4★**▲ 254%**](https://www.amazon.co.uk/dp/B0FWK4N9BZ) [**Felt Puzzle Roll-Up Mat for Up to 2000 Piece Puzzles 6 Sorting Tray Black**MOZOOSON**£13.18**4.4★**▲ 219%**](https://www.amazon.co.uk/dp/B0C4LDP6SJ)
**~~View all trending →~~**
## **What buyers say about jigsaw board**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“The mat has great quality”*
**Size-Overall**10%
*“Great size”*
**Ease Of Use**10%
*“Very easy to store”*
**Value For Money**9%
*“Not expensive”*
**Advertised Vs Actual Product**8%
*“Exactly what I wanted”*
**Strength**5%
*“This mat is very sturdy”*
**Weight Light**4%
*“Lightweight Puzzle Board”*
**Storage Capacity**4%
*“This allows me to store it away when I need to”*
**Portability**3%
*“is easy to carry around”*
**Fun/Entertainment Experience**2%
*“Overall, this is a fantastic product for both kids and adults who enjoy puzzles”*
### **What buyers complain about **
**Size-Overall**20%
*“Could be slightly bigger”*
**Value For Money**13%
*“They all seemed so expensive”*
**Quality-Overall**8%
*“Cheap”*
**Strength**5%
*“Very poor to flimsy”*
**Advertised Vs Actual Product**4%
*“Poor item doesnt do description”*
**Defective Material/Parts**4%
*“The massive piece is no good”*
**Assembly/Installation**3%
*“My issue is that the board doesn't hold the pieces very well when put upright”*
**Material Quality**3%
*“The material on this jigsaw board is very baggy”*
**Durability**3%
*“all of its broken apart”*
**Storage Capacity**3%
*“As it doesn't store upright”*
### **Top return reasons **
**Size-Overall**35%
**Defective Material/Parts**10%
**Weight Heavy**9%
**Quality-Overall**7%
**Functionality-Overall**7%
**Strength**5%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Ease Of Use**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is jigsaw board profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 24 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -51.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the jigsaw board niche?**
- 17 brands and 56 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in jigsaw board?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.5%.
- **When does demand for jigsaw board peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the jigsaw board niche?**
- Listings span £7.96–£46.30; the average listing price is £21.28 (sweet spot $15–$100). The average incumbent carries 2,202 reviews — the moat a new listing must climb.
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