---
title: "Jellycat Bunny — £154K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/jellycat-bunny"
last_updated: "2026-07-31T12:25:09.662Z"
locale: en
meta:
description: "Niche score 45/100 · £154K/yr market · 403K searches/yr · £35.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £154K/yr market · 403K searches/yr · £35.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jellycat Bunny — £154K/yr Amazon UK Niche (2026) - Flapen"
---
# **jellycat bunny**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 8Conversion 13Competition 67Returns 93Price range 88Avg price 95Brand share 5Review moat 84Quality gap 43
**Avg price**
**Incredible****£35.70**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£8.46–£87.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****316.19**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£154K**
£154K/yr · 403K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-33.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, jellycat bunny is a £154K/yr Amazon United Kingdom market (403K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jellycat bunny market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£143K–£179K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,988**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **65%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**165**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 91%
**Open market**
**1%**
- Jellycat93% - nnOuOnn2% - MON AMI1% - KMFASVX1% - Generic1% - Rainbow Designs1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/jellycat-bunny/trend)
## **Top jellycat bunny search terms**
- **jellycat bunny**167K/yr-32.1%1.1% conv. - **jellycat bunnies**56K/yr-43.8%1.0% conv. - **jelly cat bunny**30K/yr-34.3%1.1% conv. - **jellycat bashful bunny**27K/yr-29.8%0.8% conv. - **jelly cat bunny rabbit**9K/yr+24.5%1.7% conv. - **jellycat rabbit**13K/yr-23.6%1.3% conv. - **bunny jellycat**12K/yr-35.4%0.9% conv. - **jellycat blue bunny**9K/yr-29.8%0.1% conv. - **medium jellycat bunny**9K/yr-47.5%2.3% conv. - **jelly cat rabbit**7K/yr-27.5%1.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/jellycat-bunny/search-terms)
## **Top jellycat bunny products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£9K9%£14K12%£18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jellycat Bashful Pink Bunny Medium - L: 9 cm x l: 12 cm x h: 31 cm**Jellycat**£39.25**4.5★87 rev](https://www.amazon.co.uk/dp/B0C194JHT4) [2**Jellycat Blossom Blush Cherry Bunny Medium - L: 9 cm x l: 12 cm x h: 31 cm**Jellycat**£46.44**4.3★28 rev](https://www.amazon.co.uk/dp/B0FNLC4PSB) [3**Meri Meri JELLYCAT Bunny Bashful Beige M**Jellycat**£36.57**4.5★9 rev](https://www.amazon.co.uk/dp/B0C7NBY94W) [4**Jellycat Blossom Cherry Bunny Soft Toy Little**Jellycat**£40.39**3.6★30 rev](https://www.amazon.co.uk/dp/B0FBZJZSZZ) [5**Jellycat Blossom Bunny Berry Original Soft Toy**Jellycat**£40.39**4.3★78 rev](https://www.amazon.co.uk/dp/B0FD3H4VDS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KMFASVX Bunny Soft Plush 25CM Bunny Rabbit Stuffed Animal with Fluffy Soft Ears Rabbits Teddy Rabbit Decorations Gifts For Girls (White)**KMFASVX**£13.61**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GVJFBN85) [**nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Blue 15cm)**nnOuOnn**£11.60**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GS5K3J1C) [**nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Pink 15cm)**nnOuOnn**£11.78**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GS5CRZ7V) [**Jellycat Blushkin Blossom Luxe Bunny**Jellycat**£52.44**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GPQQJJ81) [**Jelly Cat Smudge Rabbit Tiny**Jellycat**£41.91**15 rev5mo ago](https://www.amazon.co.uk/dp/B07Z9M5LQZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jelly Cat Smudge Rabbit Tiny**Jellycat**£41.91**4.1★**▲ 418%**](https://www.amazon.co.uk/dp/B07Z9M5LQZ) [**KMFASVX Bunny Soft Plush 25CM Bunny Rabbit Stuffed Animal with Fluffy Soft Ears Rabbits Teddy Rabbit Decorations Gifts For Girls (White)**KMFASVX**£13.61**5.0★**▲ 405%**](https://www.amazon.co.uk/dp/B0GVJFBN85) [**Jellycat Bashful Medium Purple Bunny Plush Toy (Purple)**Jellycat**£87.82**4.9★**▲ 402%**](https://www.amazon.co.uk/dp/B0CTJC5Y93) [**nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Pink 15cm)**nnOuOnn**£11.78**3.5★**▲ 375%**](https://www.amazon.co.uk/dp/B0GS5CRZ7V) [**Jellycat Blushkin Blossom Luxe Bunny**Jellycat**£52.44**5.0★**▲ 308%**](https://www.amazon.co.uk/dp/B0GPQQJJ81)
**~~View all trending →~~**
## **What buyers say about jellycat bunny**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**28%
*“Soft and fluffy”*
**Quality-Overall**19%
*“The wife loves these great quality Teddies”*
**Gifting Purpose**19%
*“Good for gift”*
**Value For Money**7%
*“Good value for money”*
**Size-Overall**6%
*“Very cute it is small”*
**Collectibles**3%
*“It's the most important teddy you can by as its collectable”*
**Design-Overall**2%
*“Beautifully made”*
**Advertised Vs Actual Product**2%
*“does the job”*
**Color**2%
*“Beautiful Pink Bunny”*
**Comfort-Overall**2%
*“my son has made this his comfort teddy”*
### **What buyers complain about **
**Size-Overall**37%
*“Bigger than expected”*
**Value For Money**32%
*“Although quite expensive”*
**Quality-Overall**10%
*“Poor quality”*
**Color**3%
*“the colour was poor”*
### **Top return reasons **
**Size-Overall**56%
**Value For Money**13%
**Advertised Vs Actual Product**10%
**Color**6%
**Gifting Purpose**4%
**Quality-Overall**4%
**Stitch/Finish/Polish**2%
**Soft Feel**1%
**Moist/Dry**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is jellycat bunny profitable to sell on Amazon United Kingdom?**
- The niche generates £154K/yr across 31 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the jellycat bunny niche?**
- 8 brands and 165 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in jellycat bunny?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.
- **When does demand for jellycat bunny peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the jellycat bunny niche?**
- Listings span £8.46–£87.82; the average listing price is £35.70 (sweet spot $15–$100). The average incumbent carries 316 reviews — the moat a new listing must climb.
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