---
title: "Reviews — japanese pokemon cards - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/japanese-pokemon-cards/reviews"
last_updated: "2026-07-31T13:33:29.206Z"
locale: en
meta:
  description: "Niche score 52/100 · £205K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £205K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — japanese pokemon cards - Flapen"
---

# **japanese pokemon cards**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 40Growth 16Conversion 29Competition 67Returns 98Price range 87Avg price 95Brand share 2Review moat 82Quality gap 77

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£38.45**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£5.67–£96.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****368.08**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£205K**

£205K/yr · 231K searches

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-18.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand