[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-iron-man-helmet":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":183,"baselines":222,"demand":227,"seasonality":542,"brandShare":555,"products":576,"feedback":725,"searchTerms":814,"related":860,"lastUpdated":167},"3abdf207-8ffb-4f71-9db1-75691891dec6","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":169,"sellerCount":170,"signals":171,"avgBsr":173,"pageQuality":161,"unitsSoldMin":174,"unitsSoldAvgMin":175,"unitsSoldAvgMax":176,"revenueMin":177,"revenueMax":178,"avgBrandAgeMonths":179,"avgSellerAgeDays":180,"top20ClickShare":162,"top20BrandShare":162,"primePct":181,"oosRate":182},169292,294517,2.0081,-0.0854,0.0042,0.6484,0.7892,4.04,427,136.86,18.3,246.97,15,2000,0.0667,0.0197,0,1,"iron man helmet","iron-man-helmet","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Firon-man-helmet","Dress-Up Accessories","2026-07-29T20:15:59.192247+00:00",11,13,88,[172],"high_price",902,1500,100,250,205290,273720,43,177,0.4,0.0625,{"score":184,"verdict":185,"components":186},44,"skip",[187,192,195,199,202,204,207,212,215,218],{"key":188,"score":189,"weight":190,"raw":191},"marketSize",35,0.15,169291.91,{"key":193,"score":194,"weight":190,"raw":148},"growth",21,{"key":196,"score":197,"weight":198,"raw":149},"conversion",5,0.1,{"key":200,"score":201,"weight":190,"raw":150},"competition",34,{"key":203,"score":179,"weight":198,"raw":151},"brandShare",{"key":205,"score":206,"weight":198,"raw":152},"qualityGap",92,{"key":208,"score":209,"weight":210,"raw":211},"reviewMoat",79,0.05,427.27,{"key":213,"score":214,"weight":198,"raw":160},"returns",76,{"key":216,"score":217,"weight":210,"raw":154},"avgPrice",63,{"key":219,"score":220,"weight":210,"raw":221},"priceRange",36,0.3572834215244676,{"avgRating":223,"medianPrice":224,"medianReturnRate":225,"nichesTracked":226},4.36,12.12,0.0064,27606,{"points":228,"droppedPartialWeek":541},[229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406,409,412,415,418,421,424,427,430,433,436,439,442,445,448,451,454,457,460,463,466,469,472,475,478,481,484,487,490,493,496,499,502,505,508,511,514,517,520,523,526,529,532,535,538],{"week":230,"volume":231},"2024-08-04",5985,{"week":233,"volume":234},"2024-08-11",6896,{"week":236,"volume":237},"2024-08-18",6200,{"week":239,"volume":240},"2024-08-25",7834,{"week":242,"volume":243},"2024-09-01",7946,{"week":245,"volume":246},"2024-09-08",6759,{"week":248,"volume":249},"2024-09-15",6331,{"week":251,"volume":252},"2024-09-22",7468,{"week":254,"volume":255},"2024-09-29",8254,{"week":257,"volume":258},"2024-10-06",8866,{"week":260,"volume":261},"2024-10-13",10563,{"week":263,"volume":264},"2024-10-20",8781,{"week":266,"volume":267},"2024-10-27",8178,{"week":269,"volume":270},"2024-11-03",8561,{"week":272,"volume":273},"2024-11-10",6816,{"week":275,"volume":276},"2024-11-17",8068,{"week":278,"volume":279},"2024-11-24",9138,{"week":281,"volume":282},"2024-12-01",9392,{"week":284,"volume":285},"2024-12-08",8006,{"week":287,"volume":288},"2024-12-15",7200,{"week":290,"volume":291},"2024-12-22",7130,{"week":293,"volume":294},"2024-12-29",5961,{"week":296,"volume":297},"2025-01-05",5305,{"week":299,"volume":300},"2025-01-12",3565,{"week":302,"volume":303},"2025-01-19",3620,{"week":305,"volume":306},"2025-01-26",3902,{"week":308,"volume":309},"2025-02-02",3646,{"week":311,"volume":312},"2025-02-09",3816,{"week":314,"volume":315},"2025-02-16",3605,{"week":317,"volume":318},"2025-02-23",4083,{"week":320,"volume":321},"2025-03-02",4264,{"week":323,"volume":324},"2025-03-09",4308,{"week":326,"volume":327},"2025-03-16",3600,{"week":329,"volume":330},"2025-03-23",3419,{"week":332,"volume":333},"2025-03-30",3520,{"week":335,"volume":336},"2025-04-06",3010,{"week":338,"volume":339},"2025-04-13",2826,{"week":341,"volume":342},"2025-04-20",3401,{"week":344,"volume":345},"2025-04-27",3346,{"week":347,"volume":348},"2025-05-04",2972,{"week":350,"volume":351},"2025-05-11",3031,{"week":353,"volume":354},"2025-05-18",2697,{"week":356,"volume":357},"2025-05-25",2735,{"week":359,"volume":360},"2025-06-01",3550,{"week":362,"volume":363},"2025-06-08",3130,{"week":365,"volume":366},"2025-06-15",2571,{"week":368,"volume":369},"2025-06-22",2031,{"week":371,"volume":372},"2025-06-29",2189,{"week":374,"volume":375},"2025-07-06",2622,{"week":377,"volume":378},"2025-07-13",3139,{"week":380,"volume":381},"2025-07-20",3061,{"week":383,"volume":384},"2025-07-27",3428,{"week":386,"volume":387},"2025-08-03",2978,{"week":389,"volume":390},"2025-08-10",4338,{"week":392,"volume":393},"2025-08-17",4037,{"week":395,"volume":396},"2025-08-24",4267,{"week":398,"volume":399},"2025-08-31",4419,{"week":401,"volume":402},"2025-09-07",4711,{"week":404,"volume":405},"2025-09-14",5009,{"week":407,"volume":408},"2025-09-21",5105,{"week":410,"volume":411},"2025-09-28",4365,{"week":413,"volume":414},"2025-10-05",4652,{"week":416,"volume":417},"2025-10-12",5872,{"week":419,"volume":420},"2025-10-19",4795,{"week":422,"volume":423},"2025-10-26",5283,{"week":425,"volume":426},"2025-11-02",6217,{"week":428,"volume":429},"2025-11-09",4908,{"week":431,"volume":432},"2025-11-16",5578,{"week":434,"volume":435},"2025-11-23",6802,{"week":437,"volume":438},"2025-11-30",8677,{"week":440,"volume":441},"2025-12-07",5868,{"week":443,"volume":444},"2025-12-14",5743,{"week":446,"volume":447},"2025-12-21",6424,{"week":449,"volume":450},"2025-12-28",5659,{"week":452,"volume":453},"2026-01-04",4164,{"week":455,"volume":456},"2026-01-11",3364,{"week":458,"volume":459},"2026-01-18",3782,{"week":461,"volume":462},"2026-01-25",3647,{"week":464,"volume":465},"2026-02-01",3728,{"week":467,"volume":468},"2026-02-08",3702,{"week":470,"volume":471},"2026-02-15",4493,{"week":473,"volume":474},"2026-02-22",4934,{"week":476,"volume":477},"2026-03-01",4789,{"week":479,"volume":480},"2026-03-08",5294,{"week":482,"volume":483},"2026-03-15",4040,{"week":485,"volume":486},"2026-03-22",4161,{"week":488,"volume":489},"2026-03-29",4107,{"week":491,"volume":492},"2026-04-05",5359,{"week":494,"volume":495},"2026-04-12",11699,{"week":497,"volume":498},"2026-04-19",9047,{"week":500,"volume":501},"2026-04-26",7217,{"week":503,"volume":504},"2026-05-03",8240,{"week":506,"volume":507},"2026-05-10",7382,{"week":509,"volume":510},"2026-05-17",6608,{"week":512,"volume":513},"2026-05-24",4960,{"week":515,"volume":516},"2026-05-31",5265,{"week":518,"volume":519},"2026-06-07",5508,{"week":521,"volume":522},"2026-06-14",5540,{"week":524,"volume":525},"2026-06-21",4790,{"week":527,"volume":528},"2026-06-28",4961,{"week":530,"volume":531},"2026-07-05",4292,{"week":533,"volume":534},"2026-07-12",4127,{"week":536,"volume":537},"2026-07-19",4174,{"week":539,"volume":540},"2026-07-26",5296,false,[543,544,545,546,547,548,549,550,551,552,553,554],0.7476343876925786,0.763326863596171,0.7918165774478905,1.0947767573775182,0.9304191386810787,0.7264858483162581,0.7187774031282218,0.995372527628876,1.1860353148992706,1.3591401242336296,1.3729458992180466,1.3012512642893745,{"top":556,"otherBrandCount":197,"otherClickShare":575},[557,560,563,566,569,572],{"brand":558,"clickShare":559},"Hasbro",0.2534,{"brand":561,"clickShare":562},"Chudeilo",0.19,{"brand":564,"clickShare":565},"flydragon",0.1419,{"brand":567,"clickShare":568},"VEXA",0.1072,{"brand":570,"clickShare":571},"XRR",0.0968,{"brand":573,"clickShare":574},"Autoking",0.0725,0.1382,[577,588,599,610,619,628,636,646,656,666,677,687,698,708,718],{"asin":578,"title":579,"brand":558,"imageUrl":580,"price":581,"rating":582,"reviews":583,"clickShare90":584,"clickShare360":585,"launchDate":586,"amazonUrl":587},"B0CJHMTKD2","AVENGERS Marvel Legends Series Iron Man Premium Electronic Helmet with Light FX Endgame Adult Roleplay Gear","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416bItqjWmL.jpg",50.94,4.5,354,0.206,0.2203,"2024-07-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CJHMTKD2",{"asin":589,"title":590,"brand":564,"imageUrl":591,"price":592,"rating":593,"reviews":594,"clickShare90":595,"clickShare360":596,"launchDate":597,"amazonUrl":598},"B09V7YWV1V","flydragon MARVEL Legend Iron Man Mk5 Electronic Helmet Jarvis 1:1 Wearable English Voice Control Electric Opening and Closing Mask with Touch Sensor Avengers Movie Role-playing Halloween Cosplay Red","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51t4ck9GquL.jpg",108.52,3.9,58,0.1194,0.1788,"2022-12-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09V7YWV1V",{"asin":600,"title":601,"brand":561,"imageUrl":602,"price":603,"rating":604,"reviews":605,"clickShare90":606,"clickShare360":607,"launchDate":608,"amazonUrl":609},"B0DFJ2J3VP","Iron-Man MK 50 1:1 Wearable Helmet - Voice Touch and RC with LED Eyes Realistic Sound Effects Movable Back and Ear Panels Perfect for Cosplay and Collectible Figures for Adults and Teens","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KXND2euIL.jpg",177.77,3.5,104,0.1191,0.0823,"2024-11-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DFJ2J3VP",{"asin":611,"title":612,"brand":567,"imageUrl":613,"price":614,"rating":615,"reviews":616,"clickShare90":568,"clickShare360":617,"launchDate":359,"amazonUrl":618},"B0GXB6HPKJ","VEXA AUTOKING Iron Man MK 5 Black Edition Helmet 1:1 Wearable Collectible with Voice Touch & Remote Control LED Eyes & Realistic Sound Effects Cosplay & Display Prop Gift for Adults and Teens","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41dSp1wGkUL.jpg",174.02,4.6,3,0.0304,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GXB6HPKJ",{"asin":620,"title":621,"brand":570,"imageUrl":622,"price":623,"rating":624,"reviews":168,"clickShare90":571,"clickShare360":625,"launchDate":626,"amazonUrl":627},"B0FRJG1B63","XRR Autoking Iron-Man MK 5 Helmet with Jarvis Voice & Remote & Touch Controlled Open\u002FClose Mask 1:1 Adult Wearable Superhero Mask & Movie Prop for Halloween Birthday & Christmas (Silver)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41hVcGFBplL.jpg",154.51,4.1,0.1047,"2024-04-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FRJG1B63",{"asin":629,"title":630,"brand":573,"imageUrl":631,"price":632,"rating":633,"reviews":157,"clickShare90":574,"clickShare360":634,"launchDate":626,"amazonUrl":635},"B0CX1W4BRZ","Autoking Iron-Man MK 5 Helmet with Jarvis Voice & Remote&Touch Controlled Open\u002FClose Mask 1:1Adult Wearable Super Hero Mask&Movie Prop for Halloween&Birthdayand&ChristmasGolden","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41atgFbrXCL.jpg",171.65,3.7,0.0526,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CX1W4BRZ",{"asin":637,"title":638,"brand":561,"imageUrl":639,"price":640,"rating":604,"reviews":641,"clickShare90":642,"clickShare360":643,"launchDate":644,"amazonUrl":645},"B0D4FGT8WP","Iron-Man MK 5 Wearable Electronic Helmet - With Voice Control and Remote Control LED Eyes and Sound Effects Perfect as Props and Superhero Figure for Adult Collectors Gift","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ch-CwiexL.jpg",147.69,9,0.0709,0.0514,"2024-06-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D4FGT8WP",{"asin":647,"title":648,"brand":649,"imageUrl":650,"price":651,"rating":161,"reviews":161,"clickShare90":652,"clickShare360":653,"launchDate":654,"amazonUrl":655},"B0FJ5WJ3RJ","Iron Hero MK 5 Black Edition Helmet for Man 1:1 Wearable Collectible with Voice Touch & Remote Control LED Eyes & Realistic Sound Effects Cosplay & Display Prop Gift for Adults and Teens","QCFGJBJK","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F417e9-WlidL.jpg",128.16,0.0518,0.0162,"2025-07-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FJ5WJ3RJ",{"asin":657,"title":658,"brand":659,"imageUrl":660,"price":155,"rating":582,"reviews":661,"clickShare90":662,"clickShare360":663,"launchDate":664,"amazonUrl":665},"B0CQ51GWG7","Marvel Avengers Iron Man Flip FX Mask Age 5+ with Flip-Activated Light Effects Gifts for Kids Rosso","Marvel","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416+pIMtE-L.jpg",569,0.0262,0.0388,"2023-12-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CQ51GWG7",{"asin":667,"title":668,"brand":558,"imageUrl":669,"price":670,"rating":671,"reviews":672,"clickShare90":673,"clickShare360":674,"launchDate":675,"amazonUrl":676},"B01B4NLOW4","Marvel Legends Iron Man Electronic Helmet For Ages 18 and Up","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51bdQYCdEzL.jpg",111.71,4.2,4286,0.0254,0.016,"2016-03-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01B4NLOW4",{"asin":678,"title":679,"brand":564,"imageUrl":680,"price":681,"rating":624,"reviews":682,"clickShare90":683,"clickShare360":684,"launchDate":685,"amazonUrl":686},"B09VBJH9Z3","flydragon Cos Play Iron Man Helmet Mk5 1:1 Wearable Marvel Superhero Helmet English Voice Control Electric Opening and Closing Iron Man Mask with Touch Sensor Avengers Movie Role-playing Halloween","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41MLFP5GY7L.jpg",103.7,16,0.0225,0.0723,"2022-03-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09VBJH9Z3",{"asin":688,"title":689,"brand":558,"imageUrl":690,"price":691,"rating":692,"reviews":693,"clickShare90":694,"clickShare360":695,"launchDate":696,"amazonUrl":697},"B07SPWFJ5B","Avengers Legends Iron Man Electronic Helmet","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Xjard7n7L.jpg",105.46,4.3,877,0.022,0.0342,"2020-03-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07SPWFJ5B",{"asin":699,"title":700,"brand":701,"imageUrl":702,"price":703,"rating":671,"reviews":179,"clickShare90":704,"clickShare360":705,"launchDate":706,"amazonUrl":707},"B0B21WRLNB","NLIGHTING MK5 Iron Man Helmet Electronic Mask Motorized Wearable Superhero Jarvis Functional with Voice Control","NLIGHTING","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51vthaOlf9L.jpg",152.27,0.0218,0.0078,"2025-11-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B21WRLNB",{"asin":709,"title":601,"brand":710,"imageUrl":711,"price":712,"rating":713,"reviews":714,"clickShare90":715,"clickShare360":716,"launchDate":608,"amazonUrl":717},"B0DWKBH2HC","MechaHead","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41n8TBGkr2L.jpg",201.26,3.6,4,0.0203,0.0382,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DWKBH2HC",{"asin":719,"title":648,"brand":720,"imageUrl":650,"price":156,"rating":593,"reviews":721,"clickShare90":722,"clickShare360":723,"launchDate":359,"amazonUrl":724},"B0F67LHX93","YONTYEQ",60,0.0182,0.056,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F67LHX93",{"love":726,"hate":768,"returnReasons":790},[727,734,741,748,755,759,764],{"topic":728,"percentOfMentions":729,"verbatims":730},"Value For Money",0.25,[731,732,733],"Good for the money","it's worth every penny","Worth it",{"topic":735,"percentOfMentions":736,"verbatims":737},"Size-Overall",0.2,[738,739,740],"Great item and good fit","Fits children and adults","Fits head perfectly",{"topic":742,"percentOfMentions":743,"verbatims":744},"Quality-Overall",0.1833,[745,746,747],"The overall quality of the helmet is great","Good quality","Awesome quality product",{"topic":749,"percentOfMentions":750,"verbatims":751},"Advertised Vs Actual Product",0.1167,[752,753,754],"As described and enjoyed","Was exactly like the picture","looks like the photos show",{"topic":756,"percentOfMentions":198,"verbatims":757},"Battery Life",[758],"son loves it's All works great with strong batteries",{"topic":760,"percentOfMentions":761,"verbatims":762},"Brightness\u002FShine\u002FGlow",0.0333,[763],"It was good it lights up",{"topic":765,"percentOfMentions":761,"verbatims":766},"Gifting Purpose",[767],"A present",[769,775,780,785],{"topic":728,"percentOfMentions":770,"verbatims":771},0.3333,[772,773,774],"not worth the price at all completely overpriced","Not worth the money","would not say it's value for money",{"topic":776,"percentOfMentions":729,"verbatims":777},"Functionality-Overall",[778,779],"the moment you put it on it doesn't work","stopped working",{"topic":781,"percentOfMentions":782,"verbatims":783},"Strength",0.16670000000000001,[784],"it really flimsy not fit for purpose",{"topic":786,"percentOfMentions":787,"verbatims":788},"Material Quality",0.0556,[789],"Still cheap plastic shell",[791,794,796,798,800,803,805,808,809,811],{"reason":792,"pct":793},"Defective Material\u002FParts",0.23739999999999997,{"reason":776,"pct":795},0.22219999999999998,{"reason":735,"pct":797},0.1869,{"reason":749,"pct":799},0.060599999999999994,{"reason":801,"pct":802},"Ease Of Use",0.0354,{"reason":728,"pct":804},0.030299999999999997,{"reason":806,"pct":807},"Instructions\u002FUser Manual\u002FTroubleshooting",0.0227,{"reason":742,"pct":807},{"reason":810,"pct":807},"Assembly\u002FInstallation",{"reason":812,"pct":813},"Noise Level",0.0202,[815,819,824,829,834,839,844,848,852,856],{"term":163,"volume":816,"growthQoq":817,"conversionRate":818},166270,-0.0838,0.0028,{"term":820,"volume":821,"growthQoq":822,"conversionRate":823},"iron man mask",49885,-0.178,0.0035,{"term":825,"volume":826,"growthQoq":827,"conversionRate":828},"iron man helmet with jarvis",16427,-0.1484,0.0036,{"term":830,"volume":831,"growthQoq":832,"conversionRate":833},"ironman helmet adult",13667,0.1374,0.0029,{"term":835,"volume":836,"growthQoq":837,"conversionRate":838},"iron man mask with jarvis",5824,0.7559,0.0039,{"term":840,"volume":841,"growthQoq":842,"conversionRate":843},"ironman helmet",8589,-0.2224,0.0063,{"term":845,"volume":846,"growthQoq":182,"conversionRate":847},"iron man voice activated helmet",4607,0.0059,{"term":849,"volume":850,"growthQoq":851,"conversionRate":161},"iron man masks",4012,-0.0903,{"term":853,"volume":854,"growthQoq":855,"conversionRate":161},"iron mask",4315,0.0796,{"term":857,"volume":858,"growthQoq":859,"conversionRate":161},"iron man motorbike helmet",3897,-0.0524,[861,868,873,879,885,890],{"title":862,"href":863,"score":864,"verdict":865,"marketSize":866,"growth90":867},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":869,"href":870,"score":864,"verdict":865,"marketSize":871,"growth90":872},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":874,"href":875,"score":864,"verdict":876,"marketSize":877,"growth90":878},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":880,"href":881,"score":882,"verdict":865,"marketSize":883,"growth90":884},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":886,"href":887,"score":882,"verdict":865,"marketSize":888,"growth90":889},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":891,"href":892,"score":893,"verdict":865,"marketSize":894,"growth90":895},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]