---
title: "Search terms — iq puzzle - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/iq-puzzle/search-terms"
last_updated: "2026-07-31T14:39:07.828Z"
locale: en
meta:
  description: "Niche score 34/100 · £99K/yr market · 136K searches/yr · £10.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · £99K/yr market · 136K searches/yr · £10.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — iq puzzle - Flapen"
---

# **iq puzzle**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 21Conversion 76Competition 28Returns 97Price range 0Avg price 34Brand share 0Review moat 40Quality gap 18

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,450.53**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.02**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****£99K**

£99K/yr · 136K searches

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£5.76–£14.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100