---
title: "Iq Puzzle — £99K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/iq-puzzle"
last_updated: "2026-07-31T14:34:26.493Z"
locale: en
meta:
description: "Niche score 34/100 · £99K/yr market · 136K searches/yr · £10.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £99K/yr market · 136K searches/yr · £10.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Iq Puzzle — £99K/yr Amazon UK Niche (2026) - Flapen"
---
# **iq puzzle**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 21Conversion 76Competition 28Returns 97Price range 0Avg price 34Brand share 0Review moat 40Quality gap 18
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,450.53**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.02**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£99K**
£99K/yr · 136K searches
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£5.76–£14.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, iq puzzle is a £99K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **iq puzzle market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£80K–£100K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#230**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- SmartGames85% - Aonuy11% - PORUPAEL2% - The Happy Puzzle Company2%
## **Demand**
Weekly Amazon search volume, last 37 weeks — -8.8% search growth over the last 90 days.
10K6KHoliday '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/iq-puzzle/trend)
## **Top iq puzzle search terms**
- **iq puzzle**45K/yr-9.7%5.8% conv. - **iq games**28K/yr-21.8%3.2% conv. - **smart games iq**19K/yr+4.5%3.6% conv. - **iq puzzler pro**11K/yr+16.6%11.4% conv. - **iq puzzles**7K/yr-13.3%2.9% conv. - **iq games for kids 8-12**7K/yr-8.3%4.0% conv. - **iq game**4K/yr-11.3%6.7% conv. - **iq fit**4K/yr-8.2%8.1% conv. - **iq puzzler**3K/yr-14.4%7.5% conv. - **iq fit puzzle game**3K/yr-24.5%10.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/iq-puzzle/search-terms)
## **Top iq puzzle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£30K40%£39K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SmartGames | IQ Puzzler Pro | Logic Puzzle Game | 120 Challenges | Single Player Brain Teaser | for Ages 6+ | Multilingual Version**SmartGames**£9.07**4.7★4,872 rev](https://www.amazon.co.uk/dp/B01G3PYWCW) [2**Puzzle Games Smart Travel Games Iq Puzzler Pro Style Brain Teaser**Aonuy**£6.30**5.0★4 rev](https://www.amazon.co.uk/dp/B0GS1ZWYL7) [3**SmartGames | IQ Fit | Logic Puzzle Game | 120 Challenges | Single Player Brain Teaser | for Ages 6+ | Multilingual Version**SmartGames**£9.48**4.7★10,813 rev](https://www.amazon.co.uk/dp/B008CQI47A) [4**SmartGames - IQ Noodles Puzzle Game with 120 Challenges Ages 7+**SmartGames**£10.90**4.7★88 rev](https://www.amazon.co.uk/dp/B0DT4PKJ1F) [5**SmartGames - IQ Love Puzzle Game with 120 Challenges 2 Playing Modes 7+ Years**SmartGames**£10.57**4.6★1,196 rev](https://www.amazon.co.uk/dp/B09VXVJW1M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Puzzle Games Smart Travel Games Iq Puzzler Pro Style Brain Teaser**Aonuy**£6.30**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GS1ZWYL7) [**IQ Smart Games IQ Puzzle Set with 200 Challenges Logic Brain Teaser Game for Kids and Adults Smart Travel Puzzle for Ages 6 and Up Educational Toy for Stress Relief and Re**PORUPAEL**£7.24**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GH7J1XXM) [**SmartGames - IQ Deluxe Square Puzzle Game with 120 Challenges Ages 14+**SmartGames**£13.29**128 rev1y ago](https://www.amazon.co.uk/dp/B0F9B9HJHM) [**SmartGames - IQ Bubbles Puzzle Game with 120 Challenges Ages 7+**SmartGames**£10.26**135 rev1y ago](https://www.amazon.co.uk/dp/B0DT4QQY9K) [**SmartGames - IQ Noodles Puzzle Game with 120 Challenges Ages 7+**SmartGames**£10.90**88 rev1y ago](https://www.amazon.co.uk/dp/B0DT4PKJ1F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Puzzle Games Smart Travel Games Iq Puzzler Pro Style Brain Teaser**Aonuy**£6.30**5.0★**▲ 429%**](https://www.amazon.co.uk/dp/B0GS1ZWYL7) [**IQ Smart Games IQ Puzzle Set with 200 Challenges Logic Brain Teaser Game for Kids and Adults Smart Travel Puzzle for Ages 6 and Up Educational Toy for Stress Relief and Re**PORUPAEL**£7.24**4.4★**▲ 312%**](https://www.amazon.co.uk/dp/B0GH7J1XXM) [**SmartGames | IQ Stars | Logic Puzzle Game | 120 Challenges | Single Player Brain Teaser | for Ages 6+ | Multilingual Version**SmartGames**£10.15**4.8★**▲ 127%**](https://www.amazon.co.uk/dp/B07C8Q5FJ5) [**SmartGames | IQ Puzzler Pro | Logic Puzzle Game | 120 Challenges | Single Player Brain Teaser | for Ages 6+ | Multilingual Version**SmartGames**£9.07**4.7★**▲ 18%**](https://www.amazon.co.uk/dp/B01G3PYWCW) [**SmartGames - IQ Deluxe Square Puzzle Game with 120 Challenges Ages 14+**SmartGames**£13.29**4.9★**▲ 17%**](https://www.amazon.co.uk/dp/B0F9B9HJHM)
**~~View all trending →~~**
## **What buyers say about iq puzzle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**57%
*“Keeps u entertained”*
**Ease Of Use**7%
*“Easy to use and enjoyable”*
**Portability**6%
*“the case is an added bonus which makes it was to carry around - it will certainly be coming on holiday with us”*
**Gifting Purpose**6%
*“A good gift”*
**Quality-Overall**6%
*“The case and the pieces feel good quality”*
**Trivia Games**5%
*“A brilliant game to play with others”*
**Value For Money**4%
*“Its good value for money”*
**Educational-Overall**3%
*“Fun and educational”*
**Design-Overall**2%
*“And perfect design for on the go”*
**Instructions/User Manual/Troubleshooting**2%
*“instructions are clear once you work out what they're telling you”*
### **What buyers complain about **
**Product Condition**13%
*“Not a brand new item”*
**Gifting Purpose**13%
*“It was a present so disappointed”*
**Hard Feel**8%
*“get quite hard”*
**Advertised Vs Actual Product**6%
*“it's a shame that I can't get that to show well through an image though I tried my best”*
**Size-Overall**6%
*“They are not straight in the slightest”*
**Cushion**5%
*“it's not got padding or inner cardboard holding things in place”*
### **Top return reasons **
**Size-Overall**25%
**Gifting Purpose**23%
**Color**9%
**Value For Money**7%
**Product Condition**6%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**4%
**Instructions/User Manual/Troubleshooting**4%
**Accuracy-Overall**4%
**Quality-Overall**3%
## **Common questions**
- **Is iq puzzle profitable to sell on Amazon United Kingdom?**
- The niche generates £99K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the iq puzzle niche?**
- 4 brands and 50 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in iq puzzle?**
- Top complaints mined from reviews: Product Condition, Gifting Purpose, Hard Feel. The return rate is 0.6%.
- **What does it cost to enter the iq puzzle niche?**
- Listings span £5.76–£14.62; the average listing price is £10.02 (sweet spot $15–$100). The average incumbent carries 2,451 reviews — the moat a new listing must climb.
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