---
title: "Incoherent Game — £111K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/incoherent-game"
last_updated: "2026-07-31T15:32:18.246Z"
locale: en
meta:
description: "Niche score 30/100 · £111K/yr market · 147K searches/yr · £13.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £111K/yr market · 147K searches/yr · £13.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Incoherent Game — £111K/yr Amazon UK Niche (2026) - Flapen"
---
# **incoherent game**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 7Conversion 63Competition 0Returns 96Price range 36Avg price 63Brand share 0Review moat 23Quality gap 30
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£13.53**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£10.77–£17.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£111K**
£111K/yr · 147K searches
**Review moat**
**Bad****7,252.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-36.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, incoherent game is a £111K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **incoherent game market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **£54K–£68K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- WHAT DO YOU MEME?96% - Lucky Egg4%
## **Demand**
Weekly Amazon search volume, last 38 weeks — -36.7% search growth over the last 90 days.
25K15KHoliday '25Spike '26Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/incoherent-game/trend)
## **Top incoherent game search terms**
- **incohearent card game**71K/yr-29.8%9.7% conv. - **incoherent card game**22K/yr-31.1%9.5% conv. - **guess the gibberish**13K/yr-36.6%2.1% conv. - **incoherent**9K/yr-32.8%6.8% conv. - **incoherent game**8K/yr-44.1%8.8% conv. - **incohearent**6K/yr-49.7%9.4% conv. - **gibberish card game**9K/yr-64.7%7.3% conv. - **incohearent family game**3K/yr-74.1%2.9% conv. - **incohearent game**3K/yr-69.9%0.0% conv. - **incohearent card game adult**3K/yr-98.3%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/incoherent-game/search-terms)
## **Top incoherent game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£22K40%£44K60%£67K80%£89K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WHAT DO YOU MEME? Incohearent - The Party Card Game Where You Compete to Guess The Gibberish**WHAT DO YOU MEME?**£12.49**4.4★18,931 rev](https://www.amazon.co.uk/dp/B07QSCQMXV) [2**What Do You Meme? Incohearent Expension Pack NSFW**WHAT DO YOU MEME?**£10.77**4.6★2,078 rev](https://www.amazon.co.uk/dp/B08PPZGMZQ) [3**Lucky Egg Misheard Music Game Guess the Song or Artist w/ 500 Lyrical Nonsense Cards Hilarious Family Games for Kids and Adults Play in Teams Fun Music Games for Karaoke & Party Entertainment**Lucky Egg**£17.34**4.7★748 rev](https://www.amazon.co.uk/dp/B0DSQ6JR6Y)
### **Newest**
by launch date
[**Lucky Egg Misheard Music Game Guess the Song or Artist w/ 500 Lyrical Nonsense Cards Hilarious Family Games for Kids and Adults Play in Teams Fun Music Games for Karaoke & Party Entertainment**Lucky Egg**£17.34**748 rev1y ago](https://www.amazon.co.uk/dp/B0DSQ6JR6Y) [**What Do You Meme? Incohearent Expension Pack NSFW**WHAT DO YOU MEME?**£10.77**2,078 rev5y ago](https://www.amazon.co.uk/dp/B08PPZGMZQ) [**WHAT DO YOU MEME? Incohearent - The Party Card Game Where You Compete to Guess The Gibberish**WHAT DO YOU MEME?**£12.49**18,931 rev7y ago](https://www.amazon.co.uk/dp/B07QSCQMXV)
### **Trending**
90-day click momentum
[**What Do You Meme? Incohearent Expension Pack NSFW**WHAT DO YOU MEME?**£10.77**4.6★**— 5%**](https://www.amazon.co.uk/dp/B08PPZGMZQ) [**WHAT DO YOU MEME? Incohearent - The Party Card Game Where You Compete to Guess The Gibberish**WHAT DO YOU MEME?**£12.49**4.4★**— 4%**](https://www.amazon.co.uk/dp/B07QSCQMXV) [**Lucky Egg Misheard Music Game Guess the Song or Artist w/ 500 Lyrical Nonsense Cards Hilarious Family Games for Kids and Adults Play in Teams Fun Music Games for Karaoke & Party Entertainment**Lucky Egg**£17.34**4.7★**▼ 45%**](https://www.amazon.co.uk/dp/B0DSQ6JR6Y)
## **What buyers say about incoherent game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**87%
*“Fun game”*
**Quality-Overall**5%
*“good quality”*
**Trivia Games**3%
*“fun game good in a group of friends”*
**Value For Money**2%
*“Good value for money”*
**Ease Of Use**2%
*“easy to take anywhere”*
### **What buyers complain about **
**Fun/Entertainment Experience**50%
*“Not as fun as looked”*
**Value For Money**25%
*“However, I have since found this game cheaper on other sites”*
### **Top return reasons **
**Gifting Purpose**38%
**Advertised Vs Actual Product**19%
**Fun/Entertainment Experience**10%
**Adhesion/Stickiness**5%
**Product Condition**5%
**Functionality-Overall**5%
**Water Resistance**5%
**Compatibility-Overall**5%
**Quality-Overall**5%
**Size-Overall**2%
## **Common questions**
- **Is incoherent game profitable to sell on Amazon United Kingdom?**
- The niche generates £111K/yr across 3 tracked products. 90-day search growth is -36.7%. Flapen's verdict: Skip it (30/100).
- **How competitive is the incoherent game niche?**
- 2 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in incoherent game?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money. The return rate is 0.7%.
- **What does it cost to enter the incoherent game niche?**
- Listings span £10.77–£17.34; the average listing price is £13.53 (sweet spot $15–$100). The average incumbent carries 7,252 reviews — the moat a new listing must climb.
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