---
title: "Search terms — impossible cone - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/impossible-cone/search-terms"
last_updated: "2026-07-31T11:24:54.326Z"
locale: en
meta:
  description: "Niche score 56/100 · £79K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £79K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — impossible cone - Flapen"
---

# **impossible cone**

**Worth a look**

Shows a thin review moat (30 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 14Conversion 48Competition 82Returns 97Price range 0Avg price 20Brand share 94Review moat 99Quality gap 93

**Review moat**

**Incredible****29.61**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£79K**

£79K/yr · 286K searches

**Avg price**

**Bad****£7.26**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-21.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£1.24–£13.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")