---
title: "Ice Cream Bath Toy — £18K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/ice-cream-bath-toy"
last_updated: "2026-07-31T13:14:11.980Z"
locale: en
meta:
description: "Niche score 43/100 · £18K/yr market · 19K searches/yr · £11.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £18K/yr market · 19K searches/yr · £11.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ice Cream Bath Toy — £18K/yr Amazon UK Niche (2026) - Flapen"
---
# **ice cream bath toy**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 47Conversion 80Competition 14Returns 96Price range 32Avg price 47Brand share 7Review moat 91Quality gap 70
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****185.9**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£11.61**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.58–£19.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£18K**
£18K/yr · 19K searches
According to Flapen's Amazon United Kingdom niche tracking, ice cream bath toy is a £18K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ice cream bath toy market data**
- **Units sold / yr**
- **1K–1K**
- avg 250–500/product
- **Revenue / yr**
- **£12K–£15K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#616**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **90%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **17 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Toomies55% - FILOEEX15% - Nuby14% - Generic10% - Giwoatln4% - Zhajipai3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — +17.3% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/uk/toys-games/ice-cream-bath-toy/trend)
## **Top ice cream bath toy search terms**
- **ice cream bath toy**12K/yr+34.0%3.8% conv. - **bath ice cream foam maker**6K/yr-7.2%4.2% conv. - **tomy toomies foam cone factory**479/yr-18.5%14.7% conv. - **tomy toomies deluxe foam cone factory bath toy**193/yr-82.6%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/ice-cream-bath-toy/search-terms)
## **Top ice cream bath toy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£3K30%£5K45%£8K60%£11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Toomies Foam Cone Factory Deluxe - Ice Cream Foam Maker Baby Bath Toys - Wall Mounted Bubble Bath Toys for Kids - Pretend Play Water Toys - Toddler and Baby Sensory Toys - Plus 18 Month Old Toys**Toomies**£13.37**4.1★523 rev](https://www.amazon.co.uk/dp/B0CTQJZG1X) [2**Nuby Ice Cream Shop Bubble Maker Baby Bath Toy for Early Development 3Y+**Nuby**£7.75**4.2★22 rev](https://www.amazon.co.uk/dp/B0DK5TKJTG) [3**Toomies Bath Barista - Pretend Cafe Baby Bath Toys - Wall Mounted Bubble Bath Play Kitchen Toddler Toys - Kids Kitchen Set Includes 3 Cups 1 Jug 1 Shaker - +18 Months Boys Toys & Girls Toys**Toomies**£15.14**4.7★1,314 rev](https://www.amazon.co.uk/dp/B0C74F4FSP) [4**Ice Cream Bath Toys Bath Ice Cream Foam Maker Baths Bubble Ic Creamm Machine Creams Themed Baths Toys Sensory Play Ices Creams Bathing Toy Bathtub Shower Play Water Toy Bathroom Shower Room (B)**FILOEEX**£18.08**0.0★0 rev](https://www.amazon.co.uk/dp/B0GVBBPXS5) [5**Ice Cream Bath Toys Bath Ice Cream Foam Maker Baths Bubble Ic Creamm Machine Creams Themed Baths Toys Sensory Play Ices Creams Bathing Toy Bathtub Shower Play Water Toy Bathroom Shower Room (A)**FILOEEX**£19.43**0.0★0 rev](https://www.amazon.co.uk/dp/B0GVBBCDNY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ice Cream Bath Toy Funny Ice Cream Kids Bath Bubble Machine 2026 New Bubble Maker Baths Toys with Ices Creams Cones Wall Mounted Cute Ices Creams Foam Maker Water Toys for Kids 3+ Year Old**Generic**£5.58**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1VM6G65) [**Bath Bubble Ice Cream Maker Bath Toy - 2026 New Ice Cream Foam Machine Car Bathing Toys With Powerful Suction Ice-Cream Bathing Toy For 3 4 5 6 7 8 Years Old Boys Girls**Generic**£11.02**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GVNTPPZ1) [**Ice Cream Bath Toys Bath Ice Cream Foam Maker Baths Bubble Ic Creamm Machine Creams Themed Baths Toys Sensory Play Ices Creams Bathing Toy Bathtub Shower Play Water Toy Bathroom Shower Room (B)**FILOEEX**£18.08**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GVBBPXS5) [**Ice Cream Bath Toys Bath Ice Cream Foam Maker Baths Bubble Ic Creamm Machine Creams Themed Baths Toys Sensory Play Ices Creams Bathing Toy Bathtub Shower Play Water Toy Bathroom Shower Room (A)**FILOEEX**£19.43**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GVBBCDNY) [**Ice Cream Bath Toy Bath Bubble Machine Bubble Ice Cream Maker Toy Interactive Shower Toys Suction Cup With 4 Bucket 23x8x20.5cm For Kids Girls Boys Home Pool Shower Indoor Playtime**Zhajipai**£5.92**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GL7L3T57)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ice Cream Bath Toy Funny Ice Cream Kids Bath Bubble Machine 2026 New Bubble Maker Baths Toys with Ices Creams Cones Wall Mounted Cute Ices Creams Foam Maker Water Toys for Kids 3+ Year Old**Generic**£5.58**0.0★**▲ 359%**](https://www.amazon.co.uk/dp/B0H1VM6G65) [**Ice Cream Bath Toys Bath Ice Cream Foam Maker Baths Bubble Ic Creamm Machine Creams Themed Baths Toys Sensory Play Ices Creams Bathing Toy Bathtub Shower Play Water Toy Bathroom Shower Room (B)**FILOEEX**£18.08**0.0★**▲ 338%**](https://www.amazon.co.uk/dp/B0GVBBPXS5) [**Ice Cream Bath Toys Bath Ice Cream Foam Maker Baths Bubble Ic Creamm Machine Creams Themed Baths Toys Sensory Play Ices Creams Bathing Toy Bathtub Shower Play Water Toy Bathroom Shower Room (A)**FILOEEX**£19.43**0.0★**▲ 334%**](https://www.amazon.co.uk/dp/B0GVBBCDNY) [**Bubble Ice Cream Maker Bath Toy Pretend Play Educational Toy - Bathtub Bubble Machine for Playtime Indoor Home Pool Shower Kids Girls Boys Ages 4**Generic**£10.73**0.0★**▲ 300%**](https://www.amazon.co.uk/dp/B0GJWTH1QJ) [**Ice Cream Bath Toy Bath Bubble Machine Bubble Ice Cream Maker Toy Interactive Shower Toys Suction Cup With 4 Bucket 23x8x20.5cm For Kids Girls Boys Home Pool Shower Indoor Playtime**Zhajipai**£5.92**0.0★**▲ 275%**](https://www.amazon.co.uk/dp/B0GL7L3T57)
**~~View all trending →~~**
## **What buyers say about ice cream bath toy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**52%
*“Good fun”*
**Gifting Purpose**5%
*“One year old gift”*
**Durability**4%
*“Its a sturdy item - well made”*
**Quality-Overall**4%
*“Good product”*
**Adhesion/Stickiness**3%
*“It sticks really well the the side of the bath on our tiles”*
**Add-Ons/Attachments**3%
*“Easy to attach at the side of the bath”*
**Value For Money**3%
*“Was happy with the sale price too”*
**Color**3%
*“The colours are bright”*
**Advertised Vs Actual Product**2%
*“it works exactly how it's described”*
**Strength**2%
*“sturdy”*
### **What buyers complain about **
**Durability**46%
*“Broke after one use”*
**Functionality-Overall**11%
*“Not working”*
**Quality-Overall**5%
*“Extremely poor quality”*
**Adhesion/Stickiness**5%
*“Doesnt stick”*
**Grip**5%
*“the whole thing kept sliding down”*
**Water Resistance**4%
*“Not good for a water toy”*
**Material Quality**3%
*“Terrible construction with cheap plastic materials”*
**Fun/Entertainment Experience**3%
*“boring”*
**Ease Of Cleaning**1%
*“theres no way to clean the insides”*
**Smell**1%
*“its now starting to smell so have had to stop using it which is a shame”*
### **Top return reasons **
**Functionality-Overall**34%
**Defective Material/Parts**23%
**Leak-Proof**12%
**Durability**10%
**Gifting Purpose**5%
**Product Condition**4%
**Water Resistance**3%
**Value For Money**2%
**Quality-Overall**1%
**Add-Ons/Attachments**1%
## **Common questions**
- **Is ice cream bath toy profitable to sell on Amazon United Kingdom?**
- The niche generates £18K/yr across 10 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the ice cream bath toy niche?**
- 6 brands and 42 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in ice cream bath toy?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 0.9%.
- **When does demand for ice cream bath toy peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the ice cream bath toy niche?**
- Listings span £5.58–£19.43; the average listing price is £11.61 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.
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