---
title: "Trend — horse toys - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/horse-toys/trend"
last_updated: "2026-07-31T19:53:37.588Z"
locale: en
meta:
  description: "Niche score 50/100 · £111K/yr market · 316K searches/yr · £21.25 avg price. Soft demand (-9.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £111K/yr market · 316K searches/yr · £21.25 avg price. Soft demand (-9.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — horse toys - Flapen"
---

# **horse toys**

**Worth a look**

Shows low returns (0.8%), but soft demand (-9.2% this quarter) keeps it on the watch list.

Market size 27Growth 20Conversion 21Competition 90Returns 96Price range 56Avg price 91Brand share 49Review moat 50Quality gap 30

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£21.25**

avg listing price — sweet spot $15–$100

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Price range**

**Good****£4.21–£157.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,502**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£111K**

£111K/yr · 316K searches

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-9.2%**

90-day search growth — must beat 0% to launch