[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-horrible-histories-board-game":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":178,"baselines":215,"demand":220,"seasonality":525,"brandShare":538,"products":555,"feedback":610,"searchTerms":640,"related":650,"lastUpdated":166},"09369665-4d47-4654-a1e8-cb2cdc5e27c4","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":161,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":167,"brandCountYearAgo":167,"sellerCount":168,"signals":169,"avgBsr":170,"pageQuality":161,"unitsSoldMin":171,"unitsSoldAvgMin":172,"unitsSoldAvgMax":173,"revenueMin":174,"revenueMax":175,"avgBrandAgeMonths":176,"avgSellerAgeDays":177,"top20ClickShare":151,"top20BrandShare":151,"primePct":151,"oosRate":161},20827,20917,0.7029,-0.2697,0.1015,0.9647,1,4.65,433,9.81,4.13,25.28,6,3000,0.5,0.0061,0,"horrible histories board game","horrible-histories-board-game","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fhorrible-histories-board-game","Games & Accessories","2026-07-29T22:44:54.081707+00:00",5,48,[],737,2500,500,750,24525,29430,51,179,{"score":179,"verdict":180,"components":181},32,"skip",[182,186,189,193,196,198,201,206,209,211],{"key":183,"score":167,"weight":184,"raw":185},"marketSize",0.15,20827.37,{"key":187,"score":188,"weight":184,"raw":148},"growth",12,{"key":190,"score":191,"weight":192,"raw":149},"conversion",88,0.1,{"key":194,"score":195,"weight":184,"raw":150},"competition",3,{"key":197,"score":161,"weight":192,"raw":151},"brandShare",{"key":199,"score":200,"weight":192,"raw":152},"qualityGap",22,{"key":202,"score":203,"weight":204,"raw":205},"reviewMoat",78,0.05,432.83,{"key":207,"score":208,"weight":192,"raw":160},"returns",97,{"key":210,"score":179,"weight":204,"raw":154},"avgPrice",{"key":212,"score":213,"weight":204,"raw":214},"priceRange",49,0.48605200945626476,{"avgRating":216,"medianPrice":217,"medianReturnRate":218,"nichesTracked":219},4.36,12.12,0.0064,27606,{"points":221,"droppedPartialWeek":524},[222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,314,317,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,366,369,372,375,378,380,383,386,389,392,395,398,400,403,406,409,412,415,418,421,424,427,430,433,436,439,442,445,448,451,454,457,460,463,465,468,471,474,476,479,482,485,488,491,494,496,499,502,504,507,509,512,515,518,521],{"week":223,"volume":224},"2024-08-04",230,{"week":226,"volume":227},"2024-08-11",216,{"week":229,"volume":230},"2024-08-18",297,{"week":232,"volume":233},"2024-08-25",228,{"week":235,"volume":236},"2024-09-01",243,{"week":238,"volume":239},"2024-09-08",276,{"week":241,"volume":242},"2024-09-15",337,{"week":244,"volume":245},"2024-09-22",342,{"week":247,"volume":248},"2024-09-29",343,{"week":250,"volume":251},"2024-10-06",308,{"week":253,"volume":254},"2024-10-13",629,{"week":256,"volume":257},"2024-10-20",448,{"week":259,"volume":260},"2024-10-27",485,{"week":262,"volume":263},"2024-11-03",668,{"week":265,"volume":266},"2024-11-10",911,{"week":268,"volume":269},"2024-11-17",1034,{"week":271,"volume":272},"2024-11-24",1448,{"week":274,"volume":275},"2024-12-01",1872,{"week":277,"volume":278},"2024-12-08",1676,{"week":280,"volume":281},"2024-12-15",1716,{"week":283,"volume":284},"2024-12-22",1515,{"week":286,"volume":287},"2024-12-29",408,{"week":289,"volume":290},"2025-01-05",332,{"week":292,"volume":293},"2025-01-12",249,{"week":295,"volume":296},"2025-01-19",180,{"week":298,"volume":299},"2025-01-26",229,{"week":301,"volume":302},"2025-02-02",172,{"week":304,"volume":305},"2025-02-09",205,{"week":307,"volume":308},"2025-02-16",212,{"week":310,"volume":311},"2025-02-23",177,{"week":313,"volume":227},"2025-03-02",{"week":315,"volume":316},"2025-03-09",166,{"week":318,"volume":128},"2025-03-16",{"week":320,"volume":321},"2025-03-23",159,{"week":323,"volume":324},"2025-03-30",164,{"week":326,"volume":327},"2025-04-06",167,{"week":329,"volume":330},"2025-04-13",142,{"week":332,"volume":333},"2025-04-20",204,{"week":335,"volume":336},"2025-04-27",213,{"week":338,"volume":339},"2025-05-04",162,{"week":341,"volume":342},"2025-05-11",138,{"week":344,"volume":345},"2025-05-18",174,{"week":347,"volume":348},"2025-05-25",195,{"week":350,"volume":351},"2025-06-01",178,{"week":353,"volume":354},"2025-06-08",170,{"week":356,"volume":357},"2025-06-15",181,{"week":359,"volume":360},"2025-06-22",125,{"week":362,"volume":363},"2025-06-29",158,{"week":365,"volume":305},"2025-07-06",{"week":367,"volume":368},"2025-07-13",220,{"week":370,"volume":371},"2025-07-20",211,{"week":373,"volume":374},"2025-07-27",215,{"week":376,"volume":377},"2025-08-03",173,{"week":379,"volume":299},"2025-08-10",{"week":381,"volume":382},"2025-08-17",236,{"week":384,"volume":385},"2025-08-24",256,{"week":387,"volume":388},"2025-08-31",269,{"week":390,"volume":391},"2025-09-07",286,{"week":393,"volume":394},"2025-09-14",274,{"week":396,"volume":397},"2025-09-21",305,{"week":399,"volume":245},"2025-09-28",{"week":401,"volume":402},"2025-10-05",328,{"week":404,"volume":405},"2025-10-12",419,{"week":407,"volume":408},"2025-10-19",436,{"week":410,"volume":411},"2025-10-26",467,{"week":413,"volume":414},"2025-11-02",527,{"week":416,"volume":417},"2025-11-09",754,{"week":419,"volume":420},"2025-11-16",1000,{"week":422,"volume":423},"2025-11-23",1384,{"week":425,"volume":426},"2025-11-30",1605,{"week":428,"volume":429},"2025-12-07",1491,{"week":431,"volume":432},"2025-12-14",1429,{"week":434,"volume":435},"2025-12-21",1460,{"week":437,"volume":438},"2025-12-28",653,{"week":440,"volume":441},"2026-01-04",353,{"week":443,"volume":444},"2026-01-11",275,{"week":446,"volume":447},"2026-01-18",231,{"week":449,"volume":450},"2026-01-25",193,{"week":452,"volume":453},"2026-02-01",251,{"week":455,"volume":456},"2026-02-08",380,{"week":458,"volume":459},"2026-02-15",415,{"week":461,"volume":462},"2026-02-22",401,{"week":464,"volume":236},"2026-03-01",{"week":466,"volume":467},"2026-03-08",237,{"week":469,"volume":470},"2026-03-15",258,{"week":472,"volume":473},"2026-03-22",222,{"week":475,"volume":453},"2026-03-29",{"week":477,"volume":478},"2026-04-05",208,{"week":480,"volume":481},"2026-04-12",115,{"week":483,"volume":484},"2026-04-19",121,{"week":486,"volume":487},"2026-04-26",101,{"week":489,"volume":490},"2026-05-03",120,{"week":492,"volume":493},"2026-05-10",183,{"week":495,"volume":311},"2026-05-17",{"week":497,"volume":498},"2026-05-24",225,{"week":500,"volume":501},"2026-05-31",155,{"week":503,"volume":385},"2026-06-07",{"week":505,"volume":506},"2026-06-14",203,{"week":508,"volume":305},"2026-06-21",{"week":510,"volume":511},"2026-06-28",146,{"week":513,"volume":514},"2026-07-05",133,{"week":516,"volume":517},"2026-07-12",163,{"week":519,"volume":520},"2026-07-19",176,{"week":522,"volume":523},"2026-07-26",197,false,[526,527,528,529,530,531,532,533,534,535,536,537],0.6285010772545399,0.6811326562019083,0.5138811942136041,0.39119729147429977,0.4183167470332752,0.4437604733080264,0.4678362573099415,0.5838377620464417,0.751821073150713,1.0834102800861805,2.5528538695667042,3.343250914811395,{"top":539,"otherBrandCount":161,"otherClickShare":161},[540,543,546,549,552],{"brand":541,"clickShare":542},"Paul Lamond",0.5656,{"brand":544,"clickShare":545},"University Games",0.1984,{"brand":547,"clickShare":548},"Horrible Histories",0.1242,{"brand":550,"clickShare":551},"Winning Moves",0.0753,{"brand":553,"clickShare":554},"Top Trumps",0.0365,[556,566,575,582,591,600],{"asin":557,"title":558,"brand":541,"imageUrl":559,"price":560,"rating":561,"reviews":562,"clickShare90":542,"clickShare360":563,"launchDate":564,"amazonUrl":565},"B07XPWRV2F","Horrible Histories 7305 Board Game White 2-4 Players Age 8+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51nIiImoOoL.jpg",11.82,4.6,1353,0.7624,"2019-09-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07XPWRV2F",{"asin":567,"title":568,"brand":544,"imageUrl":569,"price":570,"rating":561,"reviews":571,"clickShare90":545,"clickShare360":572,"launchDate":573,"amazonUrl":574},"B085XZVXTX","Horrible Histories 7525 Tudors Card Game For 6 years and over","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413dt4XqcmL.jpg",4.2,348,0.0889,"2020-03-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB085XZVXTX",{"asin":576,"title":577,"brand":547,"imageUrl":578,"price":155,"rating":579,"reviews":305,"clickShare90":572,"clickShare360":580,"launchDate":573,"amazonUrl":581},"B085XZ789B","Horrible Histories 7515 Stoneage Card Game for For 7 years and over","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418MYeuTx1L.jpg",4.5,0.062,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB085XZ789B",{"asin":583,"title":584,"brand":550,"imageUrl":585,"price":156,"rating":586,"reviews":587,"clickShare90":551,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B0DRD67SKG","Winning Moves Horrible Histories Ancient Civilisations Monopoly classic board game is perfect for 26 players and makes a great gift for fans aged 8 and up","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51-UpqKFzNL.jpg",4.8,18,0.0414,"2024-12-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DRD67SKG",{"asin":592,"title":593,"brand":553,"imageUrl":594,"price":595,"rating":561,"reviews":596,"clickShare90":554,"clickShare360":597,"launchDate":598,"amazonUrl":599},"B08WR756BM","Top Trumps Horrible Histories Specials Card Game play with historys most despicable from King Henry VIII Cleopatra VII and Alexander the Great gift for ages 6 plus","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Ib3829y3L.jpg",6.47,586,0.0277,"2021-04-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08WR756BM",{"asin":601,"title":602,"brand":547,"imageUrl":603,"price":604,"rating":586,"reviews":605,"clickShare90":606,"clickShare360":607,"launchDate":608,"amazonUrl":609},"B07HGJVK5Y","Horrible Histories PLG 7275 Rotten Romans 250 Piece Puzzle from Paul Lamond Games Blue","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51xCTl8FOnL.jpg",6.99,87,0.0353,0.0176,"2018-09-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07HGJVK5Y",{"love":611,"hate":636,"returnReasons":637},[612,619,624,628,632],{"topic":613,"percentOfMentions":614,"verbatims":615},"Fun\u002FEntertainment Experience",0.4,[616,617,618],"Great game and fun for all","Fantastic game","Brilliant game",{"topic":620,"percentOfMentions":621,"verbatims":622},"Developmental Needs",0.2,[623],"Good for kids",{"topic":625,"percentOfMentions":621,"verbatims":626},"Trivia Games",[627],"Awesome board game for the whole family",{"topic":629,"percentOfMentions":192,"verbatims":630},"Value For Money",[631],"Worth every penny",{"topic":633,"percentOfMentions":192,"verbatims":634},"Educational-Overall",[635],"Fun and educational",[],[638],{"reason":639,"pct":151},"Advertised Vs Actual Product",[641,645],{"term":162,"volume":642,"growthQoq":643,"conversionRate":644},15334,-0.4869,0.1069,{"term":646,"volume":647,"growthQoq":648,"conversionRate":649},"horrible histories game",5583,0.5831,0.0807,[651,658,663,669,675,680],{"title":652,"href":653,"score":654,"verdict":655,"marketSize":656,"growth90":657},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":659,"href":660,"score":654,"verdict":655,"marketSize":661,"growth90":662},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":664,"href":665,"score":654,"verdict":666,"marketSize":667,"growth90":668},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":670,"href":671,"score":672,"verdict":655,"marketSize":673,"growth90":674},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":676,"href":677,"score":672,"verdict":655,"marketSize":678,"growth90":679},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":681,"href":682,"score":683,"verdict":655,"marketSize":684,"growth90":685},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]