---
title: "Horrible Histories Board Game — £21K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/horrible-histories-board-game"
last_updated: "2026-07-31T15:16:43.229Z"
locale: en
meta:
description: "Niche score 32/100 · £21K/yr market · 21K searches/yr · £9.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · £21K/yr market · 21K searches/yr · £9.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Horrible Histories Board Game — £21K/yr Amazon UK Niche (2026) - Flapen"
---
# **horrible histories board game**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 12Conversion 88Competition 3Returns 97Price range 49Avg price 32Brand share 0Review moat 78Quality gap 22
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****432.83**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£4.13–£25.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.81**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£21K**
£21K/yr · 21K searches
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, horrible histories board game is a £21K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **horrible histories board game market data**
- **Units sold / yr**
- **3K–3K**
- avg 500–750/product
- **Revenue / yr**
- **£25K–£29K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#737**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**48**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Paul Lamond57% - University Games20% - Horrible Histories12% - Winning Moves8% - Top Trumps4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.5×
[**Open Trend **](https://flapen.com/research/uk/toys-games/horrible-histories-board-game/trend)
## **Top horrible histories board game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£3K30%£6K45%£9K60%£12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Horrible Histories 7305 Board Game White 2-4 Players Age 8+**Paul Lamond**£11.82**4.6★1,353 rev](https://www.amazon.co.uk/dp/B07XPWRV2F) [2**Horrible Histories 7525 Tudors Card Game For 6 years and over**University Games**£4.20**4.6★348 rev](https://www.amazon.co.uk/dp/B085XZVXTX) [3**Horrible Histories 7515 Stoneage Card Game for For 7 years and over**Horrible Histories**£4.13**4.5★205 rev](https://www.amazon.co.uk/dp/B085XZ789B) [4**Winning Moves Horrible Histories Ancient Civilisations Monopoly classic board game is perfect for 26 players and makes a great gift for fans aged 8 and up**Winning Moves**£25.28**4.8★18 rev](https://www.amazon.co.uk/dp/B0DRD67SKG) [5**Top Trumps Horrible Histories Specials Card Game play with historys most despicable from King Henry VIII Cleopatra VII and Alexander the Great gift for ages 6 plus**Top Trumps**£6.47**4.6★586 rev](https://www.amazon.co.uk/dp/B08WR756BM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Winning Moves Horrible Histories Ancient Civilisations Monopoly classic board game is perfect for 26 players and makes a great gift for fans aged 8 and up**Winning Moves**£25.28**18 rev1y ago](https://www.amazon.co.uk/dp/B0DRD67SKG) [**Top Trumps Horrible Histories Specials Card Game play with historys most despicable from King Henry VIII Cleopatra VII and Alexander the Great gift for ages 6 plus**Top Trumps**£6.47**586 rev5y ago](https://www.amazon.co.uk/dp/B08WR756BM) [**Horrible Histories 7525 Tudors Card Game For 6 years and over**University Games**£4.20**348 rev6y ago](https://www.amazon.co.uk/dp/B085XZVXTX) [**Horrible Histories 7515 Stoneage Card Game for For 7 years and over**Horrible Histories**£4.13**205 rev6y ago](https://www.amazon.co.uk/dp/B085XZ789B) [**Horrible Histories 7305 Board Game White 2-4 Players Age 8+**Paul Lamond**£11.82**1,353 rev6y ago](https://www.amazon.co.uk/dp/B07XPWRV2F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Horrible Histories 7525 Tudors Card Game For 6 years and over**University Games**£4.20**4.6★**▲ 123%**](https://www.amazon.co.uk/dp/B085XZVXTX) [**Horrible Histories PLG 7275 Rotten Romans 250 Piece Puzzle from Paul Lamond Games Blue**Horrible Histories**£6.99**4.8★**▲ 101%**](https://www.amazon.co.uk/dp/B07HGJVK5Y) [**Winning Moves Horrible Histories Ancient Civilisations Monopoly classic board game is perfect for 26 players and makes a great gift for fans aged 8 and up**Winning Moves**£25.28**4.8★**▲ 82%**](https://www.amazon.co.uk/dp/B0DRD67SKG) [**Horrible Histories 7515 Stoneage Card Game for For 7 years and over**Horrible Histories**£4.13**4.5★**▲ 43%**](https://www.amazon.co.uk/dp/B085XZ789B) [**Top Trumps Horrible Histories Specials Card Game play with historys most despicable from King Henry VIII Cleopatra VII and Alexander the Great gift for ages 6 plus**Top Trumps**£6.47**4.6★**▲ 32%**](https://www.amazon.co.uk/dp/B08WR756BM)
**~~View all trending →~~**
## **What buyers say about horrible histories board game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**40%
*“Great game and fun for all”*
**Developmental Needs**20%
*“Good for kids”*
**Trivia Games**20%
*“Awesome board game for the whole family”*
**Value For Money**10%
*“Worth every penny”*
**Educational-Overall**10%
*“Fun and educational”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is horrible histories board game profitable to sell on Amazon United Kingdom?**
- The niche generates £21K/yr across 6 tracked products. 90-day search growth is -27.0%. Flapen's verdict: Skip it (32/100).
- **How competitive is the horrible histories board game niche?**
- 5 brands and 48 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **When does demand for horrible histories board game peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.5× the quietest.
- **What does it cost to enter the horrible histories board game niche?**
- Listings span £4.13–£25.28; the average listing price is £9.81 (sweet spot $15–$100). The average incumbent carries 433 reviews — the moat a new listing must climb.
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