---
title: "Search terms — hey clay - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/hey-clay/search-terms"
last_updated: "2026-07-31T18:49:57.635Z"
locale: en
meta:
  description: "Niche score 38/100 · £72K/yr market · 89K searches/yr · £10.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £72K/yr market · 89K searches/yr · £10.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — hey clay - Flapen"
---

# **hey clay**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 9Conversion 77Competition 35Returns 98Price range 20Avg price 39Brand share 0Review moat 82Quality gap 43

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****364.53**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£10.68**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Bad****£4.99–£17.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£72K**

£72K/yr · 89K searches

**Growth**

**Bad****-31.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand