---
title: "Harry Potter Top Trumps — £27K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/harry-potter-top-trumps"
last_updated: "2026-07-31T13:06:15.156Z"
locale: en
meta:
description: "Niche score 31/100 · £27K/yr market · 42K searches/yr · £6.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £27K/yr market · 42K searches/yr · £6.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Top Trumps — £27K/yr Amazon UK Niche (2026) - Flapen"
---
# **harry potter top trumps**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 26Conversion 85Competition 9Returns 98Price range 0Avg price 19Brand share 0Review moat 77Quality gap 21
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****467**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.90**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£27K**
£27K/yr · 42K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.76–£10.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, harry potter top trumps is a £27K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter top trumps market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£28K–£35K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#987**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **148 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**52**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Top Trumps100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/uk/toys-games/harry-potter-top-trumps/trend)
## **Top harry potter top trumps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£4K30%£8K45%£12K60%£16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Top Trumps Harry Potter 30 Witches and Wizards Specials Card Game play with Ron Hermione Dumbledore Snape Hagrid Educational gifts for Boys and Girls Aged 6 plus**Top Trumps**£4.91**4.6★585 rev](https://www.amazon.co.uk/dp/B08W5D7KDD) [2**Top Trumps Harry Potter Heroes of Hogwarts Specials Card Game play with Ron Hermione Dumbledore educational gift for ages 6 plus**Top Trumps**£6.27**4.7★558 rev](https://www.amazon.co.uk/dp/B09ZLS3J7G) [3**Top Trumps Harry Potter Chibi Card Game Play with Harry Ron and Hermione Educational game makes a great gift for ages 6 plus**Top Trumps**£6.72**5.0★1 rev](https://www.amazon.co.uk/dp/B0GR56R2HP) [4**Top Trumps Harry Potter Dark Magic Specials Card Game gift and Toys for Boys and Girls Aged 6 plus**Top Trumps**£5.93**4.6★90 rev](https://www.amazon.co.uk/dp/B09ZY7RBQN) [5**Top Trumps Quiz Harry Potter Trivia Game 500 questions to test your knowledge and memory in the world of Hogwarts spells witches & wizards and Lord Voldemort gift for ages 8 plus**Top Trumps**£6.77**4.6★1,015 rev](https://www.amazon.co.uk/dp/B07XH456CK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Top Trumps Harry Potter Heroes of Hogwarts Card Game**Top Trumps**£7.03**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GXVZFH6F) [**Top Trumps Harry Potter Chibi Card Game Play with Harry Ron and Hermione Educational game makes a great gift for ages 6 plus**Top Trumps**£6.72**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GR56R2HP) [**Top Trumps Harry Potter Dark Magic Specials Card Game gift and Toys for Boys and Girls Aged 6 plus**Top Trumps**£5.93**90 rev4y ago](https://www.amazon.co.uk/dp/B09ZY7RBQN) [**Top Trumps Harry Potter Heroes of Hogwarts Specials Card Game play with Ron Hermione Dumbledore educational gift for ages 6 plus**Top Trumps**£6.27**558 rev4y ago](https://www.amazon.co.uk/dp/B09ZLS3J7G) [**Top Trumps Harry Potter Gryffindor Collectors Tin Card Game Board the Hogwarts Express with Goblet of Fire and Prisoner of Azkaban educational gift and toy for boys and girls Aged 6 plus**Top Trumps**£9.03**48 rev4y ago](https://www.amazon.co.uk/dp/B09MZM8WKR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Top Trumps Harry Potter Heroes of Hogwarts Card Game**Top Trumps**£7.03**0.0★**▲ 407%**](https://www.amazon.co.uk/dp/B0GXVZFH6F) [**Top Trumps Harry Potter Chibi Card Game Play with Harry Ron and Hermione Educational game makes a great gift for ages 6 plus**Top Trumps**£6.72**5.0★**▲ 304%**](https://www.amazon.co.uk/dp/B0GR56R2HP) [**Top Trumps Harry Potter Dark Magic Specials Card Game gift and Toys for Boys and Girls Aged 6 plus**Top Trumps**£5.93**4.6★**▲ 35%**](https://www.amazon.co.uk/dp/B09ZY7RBQN) [**Top Trumps Harry Potter 30 Witches and Wizards Specials Card Game play with Ron Hermione Dumbledore Snape Hagrid Educational gifts for Boys and Girls Aged 6 plus**Top Trumps**£4.91**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B08W5D7KDD) [**Top Trumps Match Harry Potter Board Game Play with Ron Hermione Dumbledore and Hagrid Race to Match 5 of the same characters in a row gift for ages 4 plus**Top Trumps**£10.69**4.7★**▼ 14%**](https://www.amazon.co.uk/dp/B07XJYZ262)
**~~View all trending →~~**
## **What buyers say about harry potter top trumps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**54%
*“Good fun”*
**Quality-Overall**17%
*“Great quality”*
**Advertised Vs Actual Product**13%
*“Exactly what it is”*
**Gifting Purpose**6%
*“Present for granddaughter”*
**Value For Money**6%
*“Value for money”*
**Portability**4%
*“Good for travel too”*
### **What buyers complain about **
**Fun/Entertainment Experience**100%
*“Kids got bored quickly”*
### **Top return reasons **
**Gifting Purpose**40%
**Quality-Overall**20%
**Adhesion/Stickiness**20%
**Advertised Vs Actual Product**20%
## **Common questions**
- **Is harry potter top trumps profitable to sell on Amazon United Kingdom?**
- The niche generates £27K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (31/100).
- **How competitive is the harry potter top trumps niche?**
- 1 brands and 52 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in harry potter top trumps?**
- Top complaints mined from reviews: Fun/Entertainment Experience. The return rate is 0.5%.
- **When does demand for harry potter top trumps peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the harry potter top trumps niche?**
- Listings span £4.76–£10.69; the average listing price is £6.90 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 69 [**bug hunting kits for children**](https://flapen.com/research/uk/toys-games/bug-hunting-kits-for-children)£112K/yr+112.3%**Worth a look**- 69 [**lilo**](https://flapen.com/research/uk/toys-games/lilo)£392K/yr+604.6%**Worth a look**- 69 [**toys for 1 year old boys**](https://flapen.com/research/uk/toys-games/toys-for-1-year-old-boys)£1.9M/yr+8.5%**Launch it**- 70 [**remote control boat**](https://flapen.com/research/uk/toys-games/remote-control-boat)£245K/yr+82.2%**Worth a look**- 70 [**sand pit**](https://flapen.com/research/uk/toys-games/sand-pit)£246K/yr+75.0%**Worth a look**- 71 [**tanning pool**](https://flapen.com/research/uk/toys-games/tanning-pool)£291K/yr>1,000%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/uk/toys-games)