---
title: "Harry Potter Puzzle — £40K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/harry-potter-puzzle"
last_updated: "2026-07-31T12:25:10.186Z"
locale: en
meta:
description: "Niche score 40/100 · £40K/yr market · 122K searches/yr · £11.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £40K/yr market · 122K searches/yr · £11.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Puzzle — £40K/yr Amazon UK Niche (2026) - Flapen"
---
# **harry potter puzzle**
**Skip it**
Soft demand (-45.0% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 2Conversion 36Competition 71Returns 97Price range 55Avg price 46Brand share 31Review moat 66Quality gap 27
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****862.83**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£5.83–£26.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.47**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£40K**
£40K/yr · 122K searches
**Growth**
**Bad****-45.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, harry potter puzzle is a £40K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter puzzle market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£34K–£46K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#1,893**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **34%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 92%
**Open market**
**10%**
- Clementoni38% - Schmidt17% - The Noble Collection14% - Ravensburger12% - Top Trumps6% - MOJIGE4% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -45.0% search growth over the last 90 days.
12K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 9.6×
[**Open Trend **](https://flapen.com/research/uk/toys-games/harry-potter-puzzle/trend)
## **Top harry potter puzzle search terms**
- **harry potter puzzle**43K/yr-42.2%2.4% conv. - **harry potter jigsaw**42K/yr-54.6%2.9% conv. - **harry potter jigsaw 1000 piece**14K/yr-39.0%3.9% conv. - **harry potter puzzle 1000 pieces**9K/yr-35.2%3.0% conv. - **harry potter jigsaw puzzle**9K/yr-39.3%1.7% conv. - **harry potter puzzles**4K/yr-11.5%1.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/harry-potter-puzzle/search-terms)
## **Top harry potter puzzle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£2K9%£4K12%£5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schmidt | Harry Potter: Hogwarts Castle | 1000 Piece Jigsaw Puzzle | Ages 14+ | 1+ Players**Schmidt**£12.59**4.6★410 rev](https://www.amazon.co.uk/dp/B0DQ17P9MF) [2**The Noble Collection Harry Potter Marauders Map 1000pc Jigsaw Puzzle - 35 x 13in (89 x 33cm) Oversized Puzzle - Harry Potter Film Set Movie Props Gifts**The Noble Collection**£17.76**4.5★4,454 rev](https://www.amazon.co.uk/dp/B07FKQPJX4) [3**Clementoni Jigsaw Puzzle 1000 pieces Harry Potter Puzzle for Adults 14-99 Years Compact Box Made in Italy 37048**Clementoni**£8.47**4.8★55 rev](https://www.amazon.co.uk/dp/B0DX79C7JW) [4**Ravensburger Harry Potter 1000 Piece Jigsaw Puzzle for Adults and Kids Age 12 Years Up**Ravensburger**£12.78**4.6★179 rev](https://www.amazon.co.uk/dp/B0CPFJ2JCG) [5**Schmidt | Harry Potter: Diagon Alley (1 000 Pieces) | Jigsaw Puzzle | Ages 14+ | 1+ Players**Schmidt**£12.38**4.4★281 rev](https://www.amazon.co.uk/dp/B0DCZW5G15)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wizards Library Jigsaw Puzzle 1000 Pieces for Adults - Enchanted Library and Spellbook Gothic Fantasy Art for Magic Lovers - 1000pc Dark Academia Puzzles (50x70cm / 19.685x27.559)**Art of Socks**£18.24**27 rev6mo ago](https://www.amazon.co.uk/dp/B0GH8TP8S8) [**Puzzles 1000 Pieces for Adults jigsaw puzzles for adults 1000 Piece Puzzle Challenging Game for The Whole for Women Gifts for Men jigsaw puzzle Theme:Enchanted Library**MOJIGE**£8.94**1,156 rev1y ago](https://www.amazon.co.uk/dp/B0FBWSMN8P) [**Puzzles 1000 Pieces for Adults jigsaw puzzles for adults 1000 Piece Puzzle Challenging Game for The Whole for Women Gifts for Men Theme:Magic Book House**MOJIGE**£8.59**1,054 rev1y ago](https://www.amazon.co.uk/dp/B0DRTXJJL2) [**Clementoni - 37047 1000 Piece Puzzle for Adults and Teenagers Harry Potter Theme with Poster Compact Box Gift Idea for Men and Women Made in Italy 50 x 70 cm 37047**Clementoni**£10.57**80 rev1y ago](https://www.amazon.co.uk/dp/B0DXL3C84F) [**Clementoni Jigsaw Puzzle 1000 pieces Harry Potter Puzzle for Adults 14-99 Years Compact Box Made in Italy 37048**Clementoni**£8.47**55 rev1y ago](https://www.amazon.co.uk/dp/B0DX79C7JW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wizards Library Jigsaw Puzzle 1000 Pieces for Adults - Enchanted Library and Spellbook Gothic Fantasy Art for Magic Lovers - 1000pc Dark Academia Puzzles (50x70cm / 19.685x27.559)**Art of Socks**£18.24**4.3★**▲ 800%**](https://www.amazon.co.uk/dp/B0GH8TP8S8) [**Puzzles 1000 Pieces for Adults jigsaw puzzles for adults 1000 Piece Puzzle Challenging Game for The Whole for Women Gifts for Men jigsaw puzzle Theme:Enchanted Library**MOJIGE**£8.94**4.6★**▲ 136%**](https://www.amazon.co.uk/dp/B0FBWSMN8P) [**Clementoni Jigsaw Puzzle Harry Potter 500 Pieces - Poster Included Puzzle For Adults 14-99 Years Gift For Men/Women Hogwarts Made In Italy 35534**Clementoni**£8.44**4.6★**▲ 127%**](https://www.amazon.co.uk/dp/B0CTX3XDGG) [**Winning Moves Harry Potter 5 in 1 Gift Box Jigsaw Puzzle Game featuring Hogwarts Castle Hogwarts Express Snape Slughorn Harry Hermione Ron and Draco for Adults and for Kids Aged 10 plus**Winning Moves**£26.01**4.5★**▲ 75%**](https://www.amazon.co.uk/dp/B09X1LRN5N) [**The Noble Collection Harry Potter Dementors at Hogwarts 1000pc Jigsaw Puzzle - 30 × 18in (76 x 46cm) Oversized Puzzle - Harry Potter Film Set Movie Props Gifts**The Noble Collection**£17.69**4.5★**▲ 65%**](https://www.amazon.co.uk/dp/B07FM4JDDS)
**~~View all trending →~~**
## **What buyers say about harry potter puzzle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Great quality too - not flimsy pieces”*
**Fun/Entertainment Experience**23%
*“Beautiful puzzles”*
**Color**14%
*“Good colour”*
**Gifting Purpose**11%
*“Enjoyable gift”*
**Value For Money**9%
*“Great value for money”*
**Assembly/Installation**5%
*“this one was lovely to put together”*
**Design-Overall**5%
*“Lovely design”*
**Correct Contents**2%
*“the pieces fit nicely”*
**Size-Overall**2%
*“the pieces fit nicely”*
**Display Size**1%
*“Full size insert makes it easier to see small intricate details”*
### **What buyers complain about **
**Value For Money**20%
*“Not worth the money”*
**Print Quality**20%
*“Awful print quality”*
**Color**10%
*“So many areas of pure grey/black”*
**Fun/Entertainment Experience**10%
*“Not a fun puzzle to solve”*
**Noise Level**10%
*“Well it can't him quiet for a few hours”*
**Size-Overall**5%
*“it's absolutely massive”*
### **Top return reasons **
**Defective Material/Parts**24%
**Quality-Overall**18%
**Product Condition**13%
**Gifting Purpose**13%
**Fun/Entertainment Experience**8%
**Advertised Vs Actual Product**8%
**Design-Overall**4%
**Print Quality**4%
**Hard Feel**4%
**Size-Overall**2%
## **Common questions**
- **Is harry potter puzzle profitable to sell on Amazon United Kingdom?**
- The niche generates £40K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the harry potter puzzle niche?**
- 12 brands and 87 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in harry potter puzzle?**
- Top complaints mined from reviews: Value For Money, Print Quality, Color. The return rate is 0.7%.
- **When does demand for harry potter puzzle peak?**
- Demand peaks in Nov–Dec; the busiest month runs 9.6× the quietest.
- **What does it cost to enter the harry potter puzzle niche?**
- Listings span £5.83–£26.01; the average listing price is £11.47 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.
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