---
title: "Harry Potter Game — £66K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/harry-potter-game"
last_updated: "2026-07-31T13:45:06.626Z"
locale: en
meta:
description: "Niche score 44/100 · £66K/yr market · 103K searches/yr · £18.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £66K/yr market · 103K searches/yr · £18.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Game — £66K/yr Amazon UK Niche (2026) - Flapen"
---
# **harry potter game**
**Skip it**
Soft demand (-35.4% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 7Conversion 43Competition 66Returns 96Price range 42Avg price 84Brand share 60Review moat 37Quality gap 24
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.61**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£2.93–£207.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,794.85**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£66K**
£66K/yr · 103K searches
**Growth**
**Bad****-35.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, harry potter game is a £66K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter game market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£56K–£74K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#654**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**165**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 94%
**Open market**
**22%**
- Winning Moves15% - Monopoly15% - Paladone15% - Goliath14% - Top Trumps9% - Cartamundi9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.4% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
[**Open Trend **](https://flapen.com/research/uk/toys-games/harry-potter-game/trend)
## **Top harry potter game search terms**
- **harry potter game**31K/yr-38.4%3.4% conv. - **harry potter games**29K/yr-37.3%2.8% conv. - **harry potter board game**17K/yr-14.9%2.0% conv. - **harry potter guess who**7K/yr+19.4%5.2% conv. - **harry potter card game**4K/yr+18.6%9.4% conv. - **harry potter games for kids**8K/yr-76.8%5.4% conv. - **harry potter board games**6K/yr-9.7%2.2% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/harry-potter-game/search-terms)
## **Top harry potter game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£5K12%£8K16%£11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paladone Harry Potter - Who Is It Guessing Game - Officially Licensed Merchandise 32 Cards 72 Characters to Guess - Fun Trivia Portable Game for Adults Kids**Paladone**£7.71**4.6★1,982 rev](https://www.amazon.co.uk/dp/B08F4TB332) [2**Goliath Games Harry Potter Tri-Wizard Maze | Race to the Centre of the Tri-Wizard Maze | Classic Fast Action Pop n Race Game | For 2-4 Players Ages 5+**Goliath**£7.66**4.6★4,567 rev](https://www.amazon.co.uk/dp/B01LYHF6ER) [3**Winning Moves Harry Potter Guess Who? Board Game Play with Ron Hermione Dumbledore Snape Voldemort for ages 6 plus great gift for little witches wizards and muggles**Winning Moves**£18.22**4.5★209 rev](https://www.amazon.co.uk/dp/B09ZV7276P) [4**Monopoly Harry Potter Edition Board Game for Kids 8+ Strategy Family Game with Hogwarts Locations Golden Tokens House Cards & Owl Post 26 Players**Monopoly**£17.61**4.7★780 rev](https://www.amazon.co.uk/dp/B0D6YZYYXZ) [5**Cartamundi Harry Potter Seek The Snitch Board Game Calling All Harry Potter Super-Fans! For 2 to 4 Players Great Gift For Kids Aged 8+**Cartamundi**£7.78**4.6★897 rev](https://www.amazon.co.uk/dp/B0B9VCWW9M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers**GoCube**£207.30**86 rev8mo ago](https://www.amazon.co.uk/dp/B0FQCJNQLC) [**Monopoly Hasbro Gaming Deal: Harry Potter Edition Card Game Fast Family Party Game for 25 Players Ages 8+ Quick to Learn & Replay Compact Travel Game Perfect Fun for Potter Fans**Monopoly**£5.17**132 rev1y ago](https://www.amazon.co.uk/dp/B0048F535U) [**Monopoly Harry Potter Edition Board Game for Kids 8+ Strategy Family Game with Hogwarts Locations Golden Tokens House Cards & Owl Post 26 Players**Monopoly**£17.61**780 rev2y ago](https://www.amazon.co.uk/dp/B0D6YZYYXZ) [**Cartamundi Harry Potter Diagon Alley Dash Board Game Calling All Harry Potter Super-Fans! For 2 to 6 Players Great Gift For Kids Aged 8+**Cartamundi**£10.05**25 rev3y ago](https://www.amazon.co.uk/dp/B0BDZR3GT3) [**Cartamundi Harry Potter Seek The Snitch Board Game Calling All Harry Potter Super-Fans! For 2 to 4 Players Great Gift For Kids Aged 8+**Cartamundi**£7.78**897 rev3y ago](https://www.amazon.co.uk/dp/B0B9VCWW9M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paladone Harry Potter - Who Is It Guessing Game - Officially Licensed Merchandise 32 Cards 72 Characters to Guess - Fun Trivia Portable Game for Adults Kids**Paladone**£7.71**4.6★**▲ 213%**](https://www.amazon.co.uk/dp/B08F4TB332) [**Shuffle Harry Potter Card Games For Kids - 4 in 1 Snap Pairs Happy Families & Action Game Great Gift For Kids Aged 4+**Shuffle**£6.37**4.5★**▲ 163%**](https://www.amazon.co.uk/dp/B07Q54ZX79) [**Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers**GoCube**£207.30**4.6★**▲ 94%**](https://www.amazon.co.uk/dp/B0FQCJNQLC) [**Harry Potter - Avoid You Know Who Card Game Officially Licensed Merchandise Fast Paced Matching Game Fun Portable Game for Family 2+ Players | Paladone**Harry Potter**£8.03**4.7★**▲ 89%**](https://www.amazon.co.uk/dp/B089LZ43D9) [**Top Trumps Harry Potter 30 Witches and Wizards Specials Card Game play with Ron Hermione Dumbledore Snape Hagrid Educational gifts for Boys and Girls Aged 6 plus**Top Trumps**£4.91**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B08W5D7KDD)
**~~View all trending →~~**
## **What buyers say about harry potter game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**41%
*“Good fun”*
**Quality-Overall**17%
*“Good quality”*
**Value For Money**15%
*“The price was so affordable I could afford two”*
**Gifting Purpose**7%
*“Present for granddaughter”*
**Advertised Vs Actual Product**4%
*“Exactly what it is”*
**Collectibles**4%
*“Good product to add to the collection”*
**Instructions/User Manual/Troubleshooting**3%
*“Easy to pick up simple rules”*
**Design-Overall**3%
*“The design is completely different”*
**Ease Of Use**2%
*“quite easy to learn”*
**Storage Capacity**1%
*“Handy tin for storage too”*
### **What buyers complain about **
**Fun/Entertainment Experience**40%
*“boring”*
**Quality-Overall**20%
*“Not good quality”*
**Strength**20%
*“fragile figurines”*
**Instructions/User Manual/Troubleshooting**10%
*“The instructions are quite complex”*
### **Top return reasons **
**Gifting Purpose**18%
**Size-Overall**13%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**10%
**Functionality-Overall**9%
**Value For Money**7%
**Product Condition**5%
**Quality-Overall**4%
**Fun/Entertainment Experience**4%
**Scratch Resistance**3%
## **Common questions**
- **Is harry potter game profitable to sell on Amazon United Kingdom?**
- The niche generates £66K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the harry potter game niche?**
- 13 brands and 165 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in harry potter game?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Quality-Overall, Strength. The return rate is 0.8%.
- **When does demand for harry potter game peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.7× the quietest.
- **What does it cost to enter the harry potter game niche?**
- Listings span £2.93–£207.30; the average listing price is £18.61 (sweet spot $15–$100). The average incumbent carries 2,795 reviews — the moat a new listing must climb.
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