---
title: "Harry Potter Doll — £27K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/harry-potter-doll"
last_updated: "2026-07-31T13:46:20.773Z"
locale: en
meta:
description: "Niche score 39/100 · £27K/yr market · 101K searches/yr · £13.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £27K/yr market · 101K searches/yr · £13.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Doll — £27K/yr Amazon UK Niche (2026) - Flapen"
---
# **harry potter doll**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 11Conversion 26Competition 77Returns 96Price range 63Avg price 59Brand share 23Review moat 45Quality gap 19
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Good****£2.40–£36.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.10**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,953.38**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£27K**
£27K/yr · 101K searches
According to Flapen's Amazon United Kingdom niche tracking, harry potter doll is a £27K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter doll market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£26K–£33K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#877**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **56%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**9 **▼falling
**Sellers**
**261**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 75%
**Open market**
**6%**
- Mattel50% - Schleich20% - Wizarding World10% - Harry Potter7% - Jada4% - Funko3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/toys-games/harry-potter-doll/trend)
## **Top harry potter doll search terms**
- **harry potter figures**36K/yr-26.4%1.2% conv. - **harry potter dolls**29K/yr-21.3%1.7% conv. - **harry potter doll**17K/yr-41.1%2.3% conv. - **schleich harry potter**8K/yr-21.7%1.4% conv. - **harry potter figurines**5K/yr+8.8%0.4% conv. - **harry potter figure**6K/yr-34.5%1.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/harry-potter-doll/search-terms)
## **Top harry potter doll products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1K8%£2K12%£3K16%£4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel Harry Potter Toys Harry Potter Fashion Doll**Mattel**£11.01**4.7★1,990 rev](https://www.amazon.co.uk/dp/B0F1BJZBZY) [2**Mattel Harry Potter Toys Hermione Granger Fashion Doll**Mattel**£11.51**4.7★1,990 rev](https://www.amazon.co.uk/dp/B0F1BF6YZF) [3**Mattel Harry Potter Toys Ron Weasley Fashion Doll**Mattel**£10.96**4.7★1,990 rev](https://www.amazon.co.uk/dp/B0F1BF73N1) [4**Harry Potter Collectible Doll (10.5 Inch) with Hogwarts Uniform Gryffindor Robe and Wand FYM50**Mattel**£13.40**4.7★6,339 rev](https://www.amazon.co.uk/dp/B07CGZS32G) [5**Harry Potter - Draco Malfoy /Toys**Harry Potter**£12.73**4.8★610 rev](https://www.amazon.co.uk/dp/B0B7XF7DVV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Harry Potter Toys Harry Potter Fashion Doll**Mattel**£11.01**1,990 rev11mo ago](https://www.amazon.co.uk/dp/B0F1BJZBZY) [**Mattel Harry Potter Toys Hermione Granger Fashion Doll**Mattel**£11.51**1,990 rev11mo ago](https://www.amazon.co.uk/dp/B0F1BF6YZF) [**Mattel Harry Potter Toys Ron Weasley Fashion Doll**Mattel**£10.96**1,990 rev11mo ago](https://www.amazon.co.uk/dp/B0F1BF73N1) [**Squish-a-longs Harry Potter Mini-Squish + Accessory 12-Pack**Squish-a-longs**£9.91**617 rev1y ago](https://www.amazon.co.uk/dp/B0DK7XDVF4) [**HARRY POTTER 2.5 INCH 4-PACK (WAVE 2) Die-cast Figures playset gift pack. Display collect and play toys for Kids and Adults**Jada**£13.50**1 rev1y ago](https://www.amazon.co.uk/dp/B0FHQ8JZ4Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wizarding World Harry Potter Collectible 8 inch Doll in Hogwarts Gryffindor Uniform with Accessories Kids Toys for Girls and Boys Ages 5 and Up**Wizarding World**£8.49**4.7★**▲ 548%**](https://www.amazon.co.uk/dp/B08T1N7X8M) [**HARRY POTTER 2.5 INCH 4-PACK (WAVE 2) Die-cast Figures playset gift pack. Display collect and play toys for Kids and Adults**Jada**£13.50**5.0★**▲ 386%**](https://www.amazon.co.uk/dp/B0FHQ8JZ4Z) [**Mattel Harry Potter Toys Ron Weasley Fashion Doll**Mattel**£10.96**4.7★**▲ 77%**](https://www.amazon.co.uk/dp/B0F1BF73N1) [**Mattel Harry Potter Toys Harry Potter Fashion Doll**Mattel**£11.01**4.7★**▲ 67%**](https://www.amazon.co.uk/dp/B0F1BJZBZY) [**Wizarding World Harry Potter 20-cm Hermione Granger Doll 9-Piece Yule Ball Gift Set with Doll Accessories Kids Toys for Ages 6 and up**Wizarding World**£7.54**4.8★**▲ 38%**](https://www.amazon.co.uk/dp/B0CSP6VNHZ)
**~~View all trending →~~**
## **What buyers say about harry potter doll**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“It looks well made”*
**Value For Money**17%
*“Worth the money”*
**Gifting Purpose**15%
*“Great gift although I think bit exspensive”*
**Advertised Vs Actual Product**11%
*“True to photo”*
**Collectibles**8%
*“Beautiful well made collectible”*
**Design-Overall**6%
*“Because his headsculpt is so wonderful”*
**Size-Overall**5%
*“The size and the likeness is good”*
**Fun/Entertainment Experience**4%
*“Great toy”*
**Engraving/Paint/Sublimation**4%
*“Painted well”*
**Accuracy-Overall**2%
*“HIGHLY ACCURATE”*
### **What buyers complain about **
**Size-Overall**23%
*“Larger than I expected”*
**Quality-Overall**13%
*“Poor quality product”*
**Hard Feel**13%
*“hard”*
**Durability**8%
*“they come apart easily”*
**Value For Money**6%
*“I wouldn't pay the full price though”*
**Balance/Stability**4%
*“had to be balanced leaving against the cake”*
**Display-Overall**4%
*“Wonder if they only get ones not good enough for display”*
### **Top return reasons **
**Size-Overall**30%
**Gifting Purpose**18%
**Value For Money**11%
**Defective Material/Parts**11%
**Advertised Vs Actual Product**6%
**Weight Heavy**5%
**Quality-Overall**5%
**Durability**4%
**Product Condition**4%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is harry potter doll profitable to sell on Amazon United Kingdom?**
- The niche generates £27K/yr across 45 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the harry potter doll niche?**
- 9 brands and 261 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in harry potter doll?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Hard Feel. The return rate is 0.9%.
- **When does demand for harry potter doll peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the harry potter doll niche?**
- Listings span £2.40–£36.15; the average listing price is £13.10 (sweet spot $15–$100). The average incumbent carries 1,953 reviews — the moat a new listing must climb.
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