---
title: "Harry Potter Chess Set — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/harry-potter-chess-set"
last_updated: "2026-07-31T12:23:52.733Z"
locale: en
meta:
description: "Niche score 30/100 · £63K/yr market · 52K searches/yr · £84.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £63K/yr market · 52K searches/yr · £84.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Chess Set — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **harry potter chess set**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 17Conversion 18Competition 8Returns 94Price range 36Avg price 81Brand share 0Review moat 42Quality gap 45
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£84.63**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,294.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£9.66–£245.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-16.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£63K**
£63K/yr · 52K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, harry potter chess set is a £63K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter chess set market data**
- **Units sold / yr**
- **750–1K**
- avg 100–250/product
- **Revenue / yr**
- **£63K–£85K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#884**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**67**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- The Noble Collection43% - LEXIBOOK36% - GoCube20% - Goliath1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/harry-potter-chess-set/trend)
## **Top harry potter chess set search terms**
- **harry potter chess set**34K/yr-12.0%1.5% conv. - **harry potter chess**14K/yr-27.9%1.2% conv. - **harry potter wizard chess set**4K/yr-12.6%1.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/harry-potter-chess-set/search-terms)
## **Top harry potter chess set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£13K30%£19K40%£25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harry Potter - Wizards Chess Set - The Noble Collection**The Noble Collection**£38.06**4.6★16,707 rev](https://www.amazon.co.uk/dp/B00WADKDES) [2**Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers**GoCube**£207.30**4.6★86 rev](https://www.amazon.co.uk/dp/B0FQCJNQLC) [3**Lexibook Harry Potter Magnetic Chess Board CGM300HP**LEXIBOOK**£31.26**4.6★493 rev](https://www.amazon.co.uk/dp/B0CB7QC75X) [4**Lexibook Harry Potter Magnetic Chess Board CGM300HPLXB**LEXIBOOK**£39.76**4.3★43 rev](https://www.amazon.co.uk/dp/B0FVY11SPQ) [5**The Noble Collection Harry Potter Wizard Chess Set - 32 Detailed Playing Pieces - Officially Licensed Harry Potter Film Set Movie Props Toys Gifts**The Noble Collection**£51.19**4.5★541 rev](https://www.amazon.co.uk/dp/B07G2FXHDV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers**GoCube**£207.30**86 rev8mo ago](https://www.amazon.co.uk/dp/B0FQCJNQLC) [**Lexibook Harry Potter Magnetic Chess Board CGM300HPLXB**LEXIBOOK**£39.76**43 rev9mo ago](https://www.amazon.co.uk/dp/B0FVY11SPQ) [**Lexibook Harry Potter Magnetic Chess Board CGM300HP**LEXIBOOK**£31.26**493 rev3y ago](https://www.amazon.co.uk/dp/B0CB7QC75X) [**Lexibook Harry Potter Electronic Chess Game CG3000HPLXB**LEXIBOOK**£97.12**16 rev3y ago](https://www.amazon.co.uk/dp/B0FVXN1VSZ) [**Harry Potter: Wizarding World Checkers | Checkers & Draughts Sets | For 2 Players | Ages 6+**Goliath**£9.66**121 rev4y ago](https://www.amazon.co.uk/dp/B09QK5PKNP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lexibook Harry Potter Electronic Chess Game CG3000HPLXB**LEXIBOOK**£97.12**4.4★**▲ 202%**](https://www.amazon.co.uk/dp/B0FVXN1VSZ) [**Harry Potter Electronic Chess Board Game. GoChess Mini Wizard. Light-Up Chess Set for Adults & Kids. All Skill Levels & Online Play App for Harry Potter Fans Smart Board Games Lovers**GoCube**£207.30**4.6★**▲ 101%**](https://www.amazon.co.uk/dp/B0FQCJNQLC) [**The Noble Collection Harry Potter Wizard Chess Set - 32 Detailed Playing Pieces - Officially Licensed Harry Potter Film Set Movie Props Toys Gifts**The Noble Collection**£51.19**4.5★**▲ 89%**](https://www.amazon.co.uk/dp/B07G2FXHDV) [**Lexibook Harry Potter Magnetic Chess Board CGM300HPLXB**LEXIBOOK**£39.76**4.3★**▲ 52%**](https://www.amazon.co.uk/dp/B0FVY11SPQ) [**The Noble Collection The Lord of the Rings Chess Set: Battle for Middle-Earth Board Game 2 Players Ages 8+**The Noble Collection**£41.82**4.6★**— 6%**](https://www.amazon.co.uk/dp/B07VW36NVB)
**~~View all trending →~~**
## **What buyers say about harry potter chess set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**60%
*“great product”*
**Design-Overall**17%
*“gorgeous design”*
**Magnetic Strength/Adsorption**10%
*“It is a wonderful set the board is magnetic”*
**Strength**7%
*“Very sturdy”*
**Value For Money**7%
*“Worth the extra money”*
### **What buyers complain about **
**Strength**50%
*“fragile figurines”*
**Magnetic Strength/Adsorption**25%
*“a lot of the magnets fall off”*
**Shape/Style**25%
*“Would have preferred the pieces to be straight”*
### **Top return reasons **
**Quality-Overall**25%
**Advertised Vs Actual Product**17%
**Functionality-Overall**17%
**Value For Money**17%
**Defective Material/Parts**8%
**Connectivity-Overall**8%
**Durability**8%
## **Common questions**
- **Is harry potter chess set profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (30/100).
- **How competitive is the harry potter chess set niche?**
- 4 brands and 67 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in harry potter chess set?**
- Top complaints mined from reviews: Strength, Magnetic Strength/Adsorption, Shape/Style. The return rate is 1.1%.
- **When does demand for harry potter chess set peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the harry potter chess set niche?**
- Listings span £9.66–£245.52; the average listing price is £84.63 (sweet spot $15–$100). The average incumbent carries 2,295 reviews — the moat a new listing must climb.
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