---
title: "Search terms — hanayama puzzle - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/hanayama-puzzle/search-terms"
last_updated: "2026-07-31T17:13:18.253Z"
locale: en
meta:
  description: "Niche score 43/100 · £20K/yr market · 23K searches/yr · £15.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £20K/yr market · 23K searches/yr · £15.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — hanayama puzzle - Flapen"
---

# **hanayama puzzle**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 5Growth 12Conversion 63Competition 62Returns 97Price range 66Avg price 76Brand share 0Review moat 97Quality gap 37

**Review moat**

**Incredible****67.79**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£15.38**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£9.86–£25.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-26.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£20K**

£20K/yr · 23K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand