---
title: "Hammond Collection — £71K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/hammond-collection"
last_updated: "2026-07-31T12:12:06.583Z"
locale: en
meta:
description: "Niche score 42/100 · £71K/yr market · 419K searches/yr · £31.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £71K/yr market · 419K searches/yr · £31.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hammond Collection — £71K/yr Amazon UK Niche (2026) - Flapen"
---
# **hammond collection**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 38Conversion 7Competition 39Returns 93Price range 78Avg price 95Brand share 0Review moat 87Quality gap 48
**Avg price**
**Incredible****£31.93**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****259.35**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£12.80–£121.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+10.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£71K**
£71K/yr · 419K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hammond collection is a £71K/yr Amazon United Kingdom market (419K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hammond collection market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£128K–£160K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#1,264**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **24%**
- **Out of stock**
- **19.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**96**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Mattel73% - Jurassic World24% - Magnetoe3%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — +10.1% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/toys-games/hammond-collection/trend)
## **Top hammond collection search terms**
- **hammond collection**226K/yr+21.4%1.1% conv. - **jurassic world hammond collection**83K/yr+23.0%1.0% conv. - **hammond collection spinosaurus**31K/yr-6.0%0.1% conv. - **hammond collection dinosaurs**20K/yr-54.2%1.3% conv. - **hammond collection t rex**7K/yr+63.2%0.1% conv. - **hammond collection allosaurus**6K/yr-20.4%0.4% conv. - **hammond**6K/yr+4.7%0.5% conv. - **hammond collection carnotaurus**8K/yr-8.6%0.2% conv. - **hammond collection jurassic**6K/yr-13.7%0.3% conv. - **hammond collection giganotosaurus**8K/yr-34.6%0.3% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/hammond-collection/search-terms)
## **Top hammond collection products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£7K15%£11K20%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure**Jurassic World**£50.35**4.0★38 rev](https://www.amazon.co.uk/dp/B0G3QJ3FGL) [2**Jurassic World Hammond Collection Mutadon JKM90**Mattel**£18.75**4.1★18 rev](https://www.amazon.co.uk/dp/B0G43XX2JT) [3**Mattel Jurassic World Hammond Collection Dilophosaurus Figure**Mattel**£17.74**4.4★35 rev](https://www.amazon.co.uk/dp/B0G43PTLSK) [4**Mattel Jurassic World Hammond Collection Dinosaur Action Figure Ornitholestes Premium Design with Realistic Eyes 18 Articulated Joints & Extra Hands JKM91**Mattel**£15.74**4.4★73 rev](https://www.amazon.co.uk/dp/B0FHKLZ5MG) [5**Mattel Jurassic World Hammond Collection Sinoceratops Deluxe Articulated Action Figure Large Size Posable Tail JKG88**Mattel**£24.35**4.6★116 rev](https://www.amazon.co.uk/dp/B0FDH3N4V2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jurassic World Hammond Collection Mutadon JKM90**Mattel**£18.75**18 rev2mo ago](https://www.amazon.co.uk/dp/B0G43XX2JT) [**Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure**Jurassic World**£50.35**38 rev3mo ago](https://www.amazon.co.uk/dp/B0G3QJ3FGL) [**Mattel Jurassic World Hammond Collection Dilophosaurus Figure**Mattel**£17.74**35 rev3mo ago](https://www.amazon.co.uk/dp/B0G43PTLSK) [**Mattel Jurassic World Hammond Collection Hypsilophodon Figure**Jurassic World**£18.33**8 rev3mo ago](https://www.amazon.co.uk/dp/B0G43MQXWP) [**Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure**Mattel**£36.91**32 rev5mo ago](https://www.amazon.co.uk/dp/B0G1CXDN3T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel Jurassic World Hammond Collection Dilophosaurus Figure**Mattel**£17.74**4.4★**▲ 159%**](https://www.amazon.co.uk/dp/B0G43PTLSK) [**Mattel Jurassic World Hammond Collection Indominus Rex Dinosaur Figure**Jurassic World**£50.35**4.0★**▲ 159%**](https://www.amazon.co.uk/dp/B0G3QJ3FGL) [**Jurassic World Hammond Collection Mutadon JKM90**Mattel**£18.75**4.1★**▲ 159%**](https://www.amazon.co.uk/dp/B0G43XX2JT) [**Mattel Jurassic World Hammond Collection Hypsilophodon Figure**Jurassic World**£18.33**4.4★**▲ 158%**](https://www.amazon.co.uk/dp/B0G43MQXWP) [**Mattel Jurassic World Hammond Collection Scorpios Rex Action Figure**Mattel**£36.91**4.0★**▲ 152%**](https://www.amazon.co.uk/dp/B0G1CXDN3T)
**~~View all trending →~~**
## **What buyers say about hammond collection**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Good quality”*
**Collectibles**24%
*“it's now part of his collection”*
**Design-Overall**10%
*“Extremely good on how good the design was”*
**Gifting Purpose**7%
*“A gift”*
**Fun/Entertainment Experience**6%
*“Kids love it”*
**Color**5%
*“Great colours”*
**Value For Money**3%
*“the best articulation for the price”*
**Display-Overall**2%
*“Excellent for anyone who likes to display there dinosaurs”*
**Engraving/Paint/Sublimation**2%
*“The paint job is the stand out aspect of this figure”*
**Weight Heavy**1%
*“It feels heavy, robust and premium”*
### **What buyers complain about **
**Size-Overall**35%
*“joints are loose”*
**Value For Money**20%
*“Overpriced”*
**Quality-Overall**17%
*“Although these are decent quality toys I think they are incredibly overpriced”*
**Gifting Purpose**5%
*“Cant send it back because its part of a birthday present”*
**Accuracy-Overall**5%
*“slight inaccuracies which are frustrating on an 'Premium Adult Collectible'”*
**Adhesion/Stickiness**2%
*“looks more like glue”*
### **Top return reasons **
**Defective Material/Parts**24%
**Quality-Overall**16%
**Size-Overall**12%
**Functionality-Overall**8%
**Product Condition**8%
**Mechanism Issues**5%
**Add-Ons/Attachments**4%
**Adhesion/Stickiness**4%
**Gifting Purpose**4%
**Design-Overall**3%
## **Common questions**
- **Is hammond collection profitable to sell on Amazon United Kingdom?**
- The niche generates £71K/yr across 17 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the hammond collection niche?**
- 3 brands and 96 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hammond collection?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.
- **When does demand for hammond collection peak?**
- Demand peaks in Aug–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the hammond collection niche?**
- Listings span £12.80–£121.17; the average listing price is £31.93 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.
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