---
title: "Search terms — hama beads - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/hama-beads/search-terms"
last_updated: "2026-07-31T08:08:29.429Z"
locale: en
meta:
  description: "Niche score 56/100 · £327K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £327K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hama beads - Flapen"
---

# **hama beads**

**Worth a look**

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 18Conversion 52Competition 72Returns 94Price range 46Avg price 59Brand share 57Review moat 52Quality gap 62

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£13.04**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£327K**

£327K/yr · 589K searches

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,401.26**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£2.60–£25.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-14.6%**

90-day search growth — must beat 0% to launch