---
title: "Hama Beads — £327K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/hama-beads"
last_updated: "2026-07-31T07:21:20.165Z"
locale: en
meta:
description: "Niche score 56/100 · £327K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £327K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hama Beads — £327K/yr Amazon UK Niche (2026) - Flapen"
---
# **hama beads**
**Worth a look**
Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 18Conversion 52Competition 72Returns 94Price range 46Avg price 59Brand share 57Review moat 52Quality gap 62
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£13.04**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£327K**
£327K/yr · 589K searches
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,401.26**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£2.60–£25.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hama beads is a £327K/yr Amazon United Kingdom market (589K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hama beads market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£261K–£326K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **79%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**66**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**24%**
- Hama33% - YueXing13% - FunzBo9% - BLOT8% - MerryXGift8% - AJAZPER5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/hama-beads/trend)
## **Top hama beads search terms**
- **hama beads**247K/yr-6.7%3.6% conv. - **hama beads set**84K/yr-32.7%3.5% conv. - **fuse beads**62K/yr-17.3%2.4% conv. - **perler beads**41K/yr-1.9%1.9% conv. - **hammer beads**35K/yr-15.6%2.8% conv. - **iron beads**21K/yr-12.4%2.1% conv. - **perler beads kit**10K/yr+8.3%2.1% conv. - **fuse beads kit**14K/yr-13.6%3.6% conv. - **hamma beads**11K/yr+7.0%5.5% conv. - **hama**15K/yr-40.3%0.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/hama-beads/search-terms)
## **Top hama beads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£10K6%£20K9%£29K12%£39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hama Beads and Pegboards in Tub 4000 Beads & 3 Pegboards Official Arts and Crafts Set for Boys and Girls Ages 5+ Pink**Hama**£9.89**4.7★6,318 rev](https://www.amazon.co.uk/dp/B00BR9Y6IA) [2**YueXing 2.6mm Fuse Beads Set 29200pcs 72 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies**YueXing**£12.29**3.6★13 rev](https://www.amazon.co.uk/dp/B0GC8TYFY7) [3**Fuse Beads Kit 24 Colors 5mm Iron Beads for Kids with Pegboards Tweezers Ironing Papers Keyrings Fuse Bead Craft Kit for Boys Girls DIY Crafts**BLOT**£11.03**4.6★746 rev](https://www.amazon.co.uk/dp/B0B2ZMW19P) [4**MerryXGift Fuse Beads Set 11000pcs 36 Colours 5mm Iron Beads for 5+ Year Old Boys Girls Toys DIY Arts & Crafts Gifts**MerryXGift**£18.30**4.6★207 rev](https://www.amazon.co.uk/dp/B0D41JL1W6) [5**Hama Midi Beads Bucket Approx.10.000 Fuse Beads Pastel Colour**Hama**£12.50**4.2★23 rev](https://www.amazon.co.uk/dp/B0CSGCTNW8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**24000Pcs Fuse Beads Perler Beads Hama Beads Iron Beads for Kids 24000 Pcs Creative Craft Set 19x13x1.9 cm Storage Box for Artistic Projects and Educational Activities**WORUIB**£9.14**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GWTJF4VJ) [**Mini Fuse Beads Kit 20800pcs 2.6mm Iron Beads Set for Girls Boys DIY Crafts 48 Colors DIY Art Craft Fuse Beads Bead Melting Arts Crafts Kit with Pegboards Ironing Papers Tweezers Bead Pen 10 Chain**livager**£11.41**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GT97NNWB) [**YueXing 2.6mm Fuse Beads Set 29200pcs 72 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies**YueXing**£12.29**13 rev7mo ago](https://www.amazon.co.uk/dp/B0GC8TYFY7) [**YueXing 2.6mm Fuse Beads Set 10400pcs 24 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies**YueXing**£7.29**13 rev7mo ago](https://www.amazon.co.uk/dp/B0GCBJW8X1) [**Hama Bluey Fuse Beads Craft Kit 2000 Iron-On Beads with Pegboard Design Sheet & Instructions Arts & Crafts Toy for Kids Ages 5+**Hama**£8.22**11 rev11mo ago](https://www.amazon.co.uk/dp/B0FML7YRJ5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24000Pcs Fuse Beads Perler Beads Hama Beads Iron Beads for Kids 24000 Pcs Creative Craft Set 19x13x1.9 cm Storage Box for Artistic Projects and Educational Activities**WORUIB**£9.14**1.6★**▲ 349%**](https://www.amazon.co.uk/dp/B0GWTJF4VJ) [**Mini Fuse Beads Kit 20800pcs 2.6mm Iron Beads Set for Girls Boys DIY Crafts 48 Colors DIY Art Craft Fuse Beads Bead Melting Arts Crafts Kit with Pegboards Ironing Papers Tweezers Bead Pen 10 Chain**livager**£11.41**0.0★**▲ 335%**](https://www.amazon.co.uk/dp/B0GT97NNWB) [**YueXing 2.6mm Fuse Beads Set 10400pcs 24 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies**YueXing**£7.29**3.6★**▲ 319%**](https://www.amazon.co.uk/dp/B0GCBJW8X1) [**YueXing 2.6mm Fuse Beads Set 29200pcs 72 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies**YueXing**£12.29**3.6★**▲ 278%**](https://www.amazon.co.uk/dp/B0GC8TYFY7) [**11000 Fuse Beads Kit for Kids-20 Colors 5mm Bead Craft Set with Storage Box Pegboard Ironing Paper and Accessories DIY Craft Kits Arts and Crafts Set Toys Gifts for Girls & Boys Birthday Christmas**KIFHCMPR**£17.27**4.4★**▲ 85%**](https://www.amazon.co.uk/dp/B0F2DXN2XT)
**~~View all trending →~~**
## **What buyers say about hama beads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**28%
*“Entertaining Toy”*
**Color**17%
*“lovely colours”*
**Value For Money**12%
*“Good value”*
**Gifting Purpose**9%
*“Bought as a gift”*
**Quality-Overall**7%
*“The variety really helps them experiment”*
**Ease Of Use**6%
*“easy to use”*
**Design-Overall**3%
*“You can easily make any design you want”*
**Advertised Vs Actual Product**2%
*“As described”*
**Instructions/User Manual/Troubleshooting**2%
*“great little instruction book to go with it”*
**Stitch/Finish/Polish**2%
*“I made a lovely finished piece with it”*
### **What buyers complain about **
**Size-Overall**44%
*“Tiny beads”*
**Color**7%
*“Only wish that the colours were more diverse”*
**Strength**6%
*“feels very flimsy”*
**Advertised Vs Actual Product**5%
*“Product not as advertised”*
**Storage Capacity**5%
*“Bad storage box”*
**Quality-Overall**5%
*“Poor quality”*
**Smell**2%
*“First of all I've noticed there is strong smell of plastic when I've open the box”*
**Add-Ons/Attachments**2%
*“Lid does not attach properly”*
**Durability**2%
*“1 chance out of 50 it would break”*
**Ease Of Use**2%
*“harder to handle”*
### **Top return reasons **
**Size-Overall**79%
**Color**6%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Gifting Purpose**2%
**Compatibility-Overall**2%
**Adhesion/Stickiness**1%
**Functionality-Overall**1%
**Value For Money**1%
## **Common questions**
- **Is hama beads profitable to sell on Amazon United Kingdom?**
- The niche generates £327K/yr across 38 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the hama beads niche?**
- 20 brands and 66 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in hama beads?**
- Top complaints mined from reviews: Size-Overall, Color, Strength. The return rate is 1.1%.
- **When does demand for hama beads peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the hama beads niche?**
- Listings span £2.60–£25.52; the average listing price is £13.04 (sweet spot $15–$100). The average incumbent carries 1,401 reviews — the moat a new listing must climb.
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