---
title: "Trend — halloween costumes for men - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/halloween-costumes-for-men/trend"
last_updated: "2026-07-31T17:25:34.859Z"
locale: en
meta:
  description: "Niche score 60/100 · £86K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £86K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — halloween costumes for men - Flapen"
---

# **halloween costumes for men**

**Worth a look**

Shows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 77Conversion 2Competition 90Returns 54Price range 60Avg price 78Brand share 84Review moat 65Quality gap 72

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****£16.30**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+64.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****915.24**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£4.34–£31.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****£86K**

£86K/yr · 3.8M searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")