---
title: "Halloween Costumes for Men — £86K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/halloween-costumes-for-men"
last_updated: "2026-07-31T16:26:28.763Z"
locale: en
meta:
description: "Niche score 60/100 · £86K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £86K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Halloween Costumes for Men — £86K/yr Amazon UK Niche (2026) - Flapen"
---
# **halloween costumes for men**
**Worth a look**
Shows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 21Growth 77Conversion 2Competition 90Returns 54Price range 60Avg price 78Brand share 84Review moat 65Quality gap 72
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£16.30**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+64.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****915.24**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£4.34–£31.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£86K**
£86K/yr · 3.8M searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, halloween costumes for men is a £86K/yr Amazon United Kingdom market (3.8M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 60/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween costumes for men market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **£326K–£408K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#1,357**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **68%**
- **Out of stock**
- **18.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**49 **▲rising
**Sellers**
**109**
**Top-5 brand share**
**51%**
Top 20: 82%
**Top-5 click share**
**25%**
Top 20: 59%
**Open market**
**45%**
- amscan20% - DiULi9% - Rubies8% - Morph8% - Morphsuits6% - Smiffys5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +64.5% search growth over the last 90 days.
1.0M600KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 815.5×
[**Open Trend **](https://flapen.com/research/uk/toys-games/halloween-costumes-for-men/trend)
## **Top halloween costumes for men search terms**
- **halloween costumes for kids**792K/yr+68.6%0.0% conv. - **kids halloween costumes**532K/yr+125.0%0.0% conv. - **halloween costumes for girls**225K/yr+107.0%0.1% conv. - **halloween costumes kids**222K/yr+75.1%0.0% conv. - **girls halloween costume**393K/yr+74.8%0.0% conv. - **kids halloween costumes girls**134K/yr+228.7%0.1% conv. - **boys halloween costume**386K/yr+49.9%0.0% conv. - **halloween costume kids**115K/yr+13.9%0.0% conv. - **halloween outfits for girls**58K/yr+162.3%0.0% conv. - **halloween costumes boys**202K/yr-10.2%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/halloween-costumes-for-men/search-terms)
## **Top halloween costumes for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£3K6%£5K8%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**amscan 9905067 Childs Iridescent Spider Web Girl Fancy Dress Halloween Costume Age 6-8 Years**amscan**£17.13**4.3★1,712 rev](https://www.amazon.co.uk/dp/B07Y43888X) [2**DiULi Girls Costume Yellow Joy Princess Dress Role Play Masquerade Sleeveless Dress Suitable for Halloween Party Birthday Dress Up with Wig(Yellow#150)**DiULi**£7.53**4.4★66 rev](https://www.amazon.co.uk/dp/B0F83JWMH5) [3**Smiffys Zombie School Girl Costume Grey with Skirt Jacket Mock Shirt & Tie Halloween Child Fancy Dress Zombie Dress Up Costumes**Smiffys**£11.79**4.5★2,077 rev](https://www.amazon.co.uk/dp/B00I8S22YS) [4**Morphsuits The Rake Kids Halloween Costume Scary Boys Fun Dress-Up Outfit for Halloween Parties Large**Morphsuits**£22.09**4.3★2,871 rev](https://www.amazon.co.uk/dp/B06XQHMCNN) [5**amscan 9905069 Childs Iridescent Spider Web Girl Fancy Dress Halloween Costume Age 10-12 Years**amscan**£17.50**4.3★1,712 rev](https://www.amazon.co.uk/dp/B07Y3V9Q5W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kids Performance Outfit Sequin Costume for Boys Girls Jacket Pants Gloves Sunglasses Hat Sets Stage Party Halloween Cosplay Dance Wear Show 80s Disco Outfit Pop Star Costume**Generic**£14.60**13 rev2mo ago](https://www.amazon.co.uk/dp/B0H25X3QM3) [**Atorcher Girls Halloween Costume Black and Yellow Polyester Top and Pants Set for Cosplay Events and Parties**Atorcher**£22.75**39 rev7mo ago](https://www.amazon.co.uk/dp/B0G64X1JBH) [**Atorcher Kids Style Stage Performer Costume Set Long Sleeve Coat with Shirt and Pants for Halloween Cosplay Birthday Parties and Carnival Sizes 3-12 Years**Atorcher**£19.80**199 rev8mo ago](https://www.amazon.co.uk/dp/B0G2SRYWQ2) [**5PCS/Set Grim Reaper Costume Kids - Halloween Scary Grim Reaper Costume Kid Adults with Glowing Red Eyes & Scythe Black Scary Outfit for Boys Girls Halloween Costumes Cosplay Parties (S - for Kids)**Zenova**£12.77**60 rev10mo ago](https://www.amazon.co.uk/dp/B0FR8MGZ45) [**Morph Alien Costume Kids Inflatable Alien Carrying Kid Costumes Inflatable Costume for Kids Halloween Costumes for Boys**Morph**£30.04**693 rev1y ago](https://www.amazon.co.uk/dp/B0F6VCK8Q6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DiULi Girls Costume Yellow Joy Princess Dress Role Play Masquerade Sleeveless Dress Suitable for Halloween Party Birthday Dress Up with Wig(Yellow#150)**DiULi**£7.53**4.4★**▲ 1000%**](https://www.amazon.co.uk/dp/B0F83JWMH5) [**DiULi 4 PCS Yellow Halloween Costume Accessories Set Cosplay Fun Party Costume Cute Costume World Book Day Childrens Costume Including Hat Two Eyes Steampunk Goggles Gloves Strap Clips**DiULi**£7.94**4.1★**▲ 1000%**](https://www.amazon.co.uk/dp/B0F59YN9HS) [**Atorcher Girls Halloween Costume Black and Yellow Polyester Top and Pants Set for Cosplay Events and Parties**Atorcher**£22.75**4.1★**▲ 1000%**](https://www.amazon.co.uk/dp/B0G64X1JBH) [**Kids Performance Outfit Sequin Costume for Boys Girls Jacket Pants Gloves Sunglasses Hat Sets Stage Party Halloween Cosplay Dance Wear Show 80s Disco Outfit Pop Star Costume**Generic**£14.60**4.8★**▲ 1000%**](https://www.amazon.co.uk/dp/B0H25X3QM3) [**SEA HARE Girls Luxury Cool Pirate Fancy Dress Costume (XXL14-16years)**SEA HARE**£25.97**3.9★**▲ 1000%**](https://www.amazon.co.uk/dp/B0D796169J)
**~~View all trending →~~**
## **What buyers say about halloween costumes for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Quality good and arrived quickly”*
**Size-Overall**22%
*“True to size”*
**Value For Money**13%
*“Good value”*
**Advertised Vs Actual Product**7%
*“Better than expected”*
**Gifting Purpose**3%
*“Gift”*
**Fun/Entertainment Experience**2%
*“Good toy”*
**Durability**2%
*“Lovely costume and durable too”*
**Ease Of Use**2%
*“Simple to use”*
**Material Quality**2%
*“almost t-shirt material”*
**Storage Capacity**1%
*“Plenty space inside for an adult or child”*
### **What buyers complain about **
**Size-Overall**29%
*“Size up”*
**Quality-Overall**14%
*“Looks cheap and messy”*
**Material Quality**7%
*“Material is very thin and see through”*
**Value For Money**4%
*“Poor value”*
**Functionality-Overall**3%
*“Unfortunately it's not working again”*
**Durability**3%
*“Within 2 minutes 4 gems fell out of the wand”*
**Stitch/Finish/Polish**3%
*“Seams frayed, poorly made”*
**Heating**3%
*“Probably just a bad batch and the heat etc”*
**Advertised Vs Actual Product**2%
*“Doesnt look anything like the pictures”*
**Thickness**2%
*“Very thin and very low quality”*
### **Top return reasons **
**Size-Overall**77%
**Quality-Overall**8%
**Material Quality**3%
**Defective Material/Parts**2%
**Advertised Vs Actual Product**2%
**Stitch/Finish/Polish**2%
**Product Condition**1%
**Value For Money**1%
**Thin**1%
**Durability**1%
## **Common questions**
- **Is halloween costumes for men profitable to sell on Amazon United Kingdom?**
- The niche generates £86K/yr across 87 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is +64.5%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the halloween costumes for men niche?**
- 49 brands and 109 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in halloween costumes for men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.9%.
- **When does demand for halloween costumes for men peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 815.5× the quietest.
- **What does it cost to enter the halloween costumes for men niche?**
- Listings span £4.34–£31.27; the average listing price is £16.30 (sweet spot $15–$100). The average incumbent carries 915 reviews — the moat a new listing must climb.
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