---
title: "Gundam — £174K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/gundam"
last_updated: "2026-07-31T20:42:07.888Z"
locale: en
meta:
description: "Niche score 44/100 · £174K/yr market · 727K searches/yr · £29.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £174K/yr market · 727K searches/yr · £29.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gundam — £174K/yr Amazon UK Niche (2026) - Flapen"
---
# **gundam**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 17Conversion 10Competition 79Returns 98Price range 68Avg price 95Brand share 1Review moat 61Quality gap 24
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£29.57**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Good****£7.54–£133.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,057.62**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£174K**
£174K/yr · 727K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gundam is a £174K/yr Amazon United Kingdom market (727K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gundam market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£148K–£177K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#764**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **25%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**6 **▼falling
**Sellers**
**132**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 77%
**Open market**
**0%**
- BANDAI SPIRITS76% - BANDAI19% - GWTCTOY2% - CSNRHG1% - Funko1% - KRENIE0% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 34 weeks — -15.2% search growth over the last 90 days.
23K18KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/gundam/trend)
## **Top gundam search terms**
- **gundam**257K/yr-0.7%0.4% conv. - **gundam model kits**143K/yr-14.6%0.8% conv. - **gunpla**91K/yr-5.8%0.4% conv. - **bandai**36K/yr-1.3%0.0% conv. - **gundam hg**19K/yr+32.8%0.4% conv. - **bandai model kit**17K/yr+6.0%0.3% conv. - **hg gundam**15K/yr-12.5%0.4% conv. - **gundam rg**14K/yr-13.9%0.7% conv. - **rg gundam**12K/yr+4.1%0.2% conv. - **gundam model kit**8K/yr+16.0%0.9% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/gundam/search-terms)
## **Top gundam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£10K9%£16K12%£21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bandai Hobby Entry Grade 1/144 Wing Gundam Model Kit**BANDAI**£11.06**4.6★95 rev](https://www.amazon.co.uk/dp/B0FNM6ZVVR) [2**Bandai Hobby | Real Grade 1/144 RX-78-2 Gundam Ver. 2.0 Model Kit | Mobile Suit Gundam | Easy Snap-Fit Assembly No Glue or Paint Required**BANDAI SPIRITS**£30.71**4.6★1,061 rev](https://www.amazon.co.uk/dp/B0CYFYPB77) [3**Bandai Hobby | High Grade 1/144 Gundam Aerial Model Kit**BANDAI SPIRITS**£17.47**4.6★4,283 rev](https://www.amazon.co.uk/dp/B0B71XBLQZ) [4**Bandai Hobby | High Grade 1/144 Gundam Barbatos Model Kit | HG IronBlooded Orphans Series | Easy SnapFit Assembly No Glue or Paint Required | Official Bandai Spirits Gunpla**BANDAI SPIRITS**£16.50**4.5★1,619 rev](https://www.amazon.co.uk/dp/B07QKZYZ1P) [5**Bandai Hobby | High Grade 1/144 Gundam Calibarn Model Kit | HG The Witch from Mercury Series | Easy SnapFit Assembly No Glue or Paint Required | Official Bandai Spirits Gunpla**BANDAI SPIRITS**£23.94**4.8★1,844 rev](https://www.amazon.co.uk/dp/B0BYYMKV2B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bandai Hobby Entry Grade 1/144 Wing Gundam Model Kit**BANDAI**£11.06**95 rev5mo ago](https://www.amazon.co.uk/dp/B0FNM6ZVVR) [**GWTCTOY 1:144 Plastic Model Action Figures Kits Soul Spear Lamorak 16CM Mecha Model**GWTCTOY**£31.46**16 rev8mo ago](https://www.amazon.co.uk/dp/B0GD6T8KCV) [**Bandai Hobby | High Grade 1/144 Mobile Suit Gundam GQuuuuuuX #8 GFreD Model Kit | HG Series | Easy SnapFit Assembly No Glue or Paint Required | Official Bandai Spirits Gunpla**BANDAI SPIRITS**£22.26**314 rev1y ago](https://www.amazon.co.uk/dp/B0DXDTMYPK) [**Bandai Hobby | High Grade 1/144 Red Gundam Model Kit | HG Series | Easy SnapFit Assembly No Glue or Paint Required | Official Bandai Spirits Gunpla**BANDAI SPIRITS**£24.32**532 rev1y ago](https://www.amazon.co.uk/dp/B0DXDTRYMQ) [**GWTCTOY 1:144 Plastic Model Action Figures Kits Titan Greatsword Tristan 16CM Mecha Model Easy to Assembl**GWTCTOY**£33.16**16 rev1y ago](https://www.amazon.co.uk/dp/B0FGJHL6XX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bandai Hobby Entry Grade 1/144 Wing Gundam Model Kit**BANDAI**£11.06**4.6★**▲ 246%**](https://www.amazon.co.uk/dp/B0FNM6ZVVR) [**HG 1/144 Mobile Suit Gundam: The Witch from Mercury #19 Gundam Aerial Rebuild (Item A Tentative)**BANDAI SPIRITS**£18.61**4.7★**▲ 188%**](https://www.amazon.co.uk/dp/B0BGN9K1MV) [**GWTCTOY 1:144 Plastic Model Action Figures Kits Soul Spear Lamorak 16CM Mecha Model**GWTCTOY**£31.46**4.5★**▲ 135%**](https://www.amazon.co.uk/dp/B0GD6T8KCV) [**Bandai Hobby | High Grade 1/144 MS-06S Zaku II (Red Comet Version) Principality of Zeon Char Aznables Mobile Suit Model Kit | Gundam: The Origin | Easy Snap-Fit Assembly No Glue or Paint Required**BANDAI SPIRITS**£21.83**4.6★**▲ 96%**](https://www.amazon.co.uk/dp/B07N6LWXQ6) [**Bandai Hobby High Grade 1/144 Rising Freedom Gundam Model Kit**BANDAI SPIRITS**£23.20**4.6★**▲ 84%**](https://www.amazon.co.uk/dp/B0CKDY8F42)
**~~View all trending →~~**
## **What buyers say about gundam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“Product is reasonable quality”*
**Design-Overall**23%
*“enjoyed building it”*
**Value For Money**12%
*“Good little kit for the money”*
**Assembly/Installation**5%
*“Easy assembly”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions are clear”*
**Collectibles**3%
*“Nice little kit”*
**Locally Manufactured**3%
**Gifting Purpose**3%
*“great gift”*
**Durability**2%
*“Durable sturdy figure”*
**Ease Of Use**1%
*“Recommended for beginners”*
### **What buyers complain about **
**Size-Overall**25%
*“relly small”*
**Assembly/Installation**25%
*“Build takes a few hours with intuitive instructions”*
**Instructions/User Manual/Troubleshooting**13%
*“The instructions are really hard to use”*
**Material Quality**6%
*“product kind of cheap material and relly small”*
**Strength**6%
**Sharpness**4%
*“Cutters were basically blunt straight out the box”*
**Thickness**4%
*“Blades are really thin and low quality”*
**Quality-Overall**4%
*“Blades are really thin and low quality”*
### **Top return reasons **
**Defective Material/Parts**34%
**Gifting Purpose**10%
**Quality-Overall**9%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Size-Overall**5%
**Adhesion/Stickiness**4%
**Assembly/Installation**4%
**Durability**4%
**Design-Overall**3%
## **Common questions**
- **Is gundam profitable to sell on Amazon United Kingdom?**
- The niche generates £174K/yr across 52 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the gundam niche?**
- 6 brands and 132 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in gundam?**
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Instructions/User Manual/Troubleshooting. The return rate is 0.5%.
- **What does it cost to enter the gundam niche?**
- Listings span £7.54–£133.42; the average listing price is £29.57 (sweet spot $15–$100). The average incumbent carries 1,058 reviews — the moat a new listing must climb.
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