---
title: "Reviews — guess who - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/guess-who/reviews"
last_updated: "2026-07-31T16:00:50.038Z"
locale: en
meta:
  description: "Niche score 46/100 · £276K/yr market · 480K searches/yr · £11.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £276K/yr market · 480K searches/yr · £11.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — guess who - Flapen"
---

# **guess who**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 50Growth 21Conversion 57Competition 16Returns 95Price range 50Avg price 48Brand share 5Review moat 62Quality gap 91

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,033.27**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£276K**

£276K/yr · 480K searches

**Price range**

**Good****£4.82–£25.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.76**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-8.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand