---
title: "Guess in 10 — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/guess-in-10"
last_updated: "2026-07-31T11:35:37.012Z"
locale: en
meta:
description: "Niche score 29/100 · £35K/yr market · 41K searches/yr · £9.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £35K/yr market · 41K searches/yr · £9.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Guess in 10 — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **guess in 10**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 21Conversion 82Competition 5Returns 97Price range 0Avg price 33Brand share 0Review moat 26Quality gap 27
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.97**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,859.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£35K**
£35K/yr · 41K searches
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£7.00–£14.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, guess in 10 is a £35K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **guess in 10 market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **£20K–£25K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#624**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **43%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Skillmatics93% - Spin Master Games3% - blue orange3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — -8.7% search growth over the last 90 days.
1K600Spike '26Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/guess-in-10/trend)
## **Top guess in 10 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£5K30%£11K45%£16K60%£21K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skillmatics Guess in 10 Animal Planet Travel Card Game**Skillmatics**£9.92**4.6★18,782 rev](https://www.amazon.co.uk/dp/B07RMJ8SG6) [2**Skillmatics Guess in 10 Countries of The World Triva & Travel Game**Skillmatics**£9.97**4.4★2,469 rev](https://www.amazon.co.uk/dp/B08GKP3L51) [3**Skillmatics Guess in 10 Legendary Landmarks Educational Travel Toy**Skillmatics**£8.41**4.6★489 rev](https://www.amazon.co.uk/dp/B08GM4XKZR) [4**Skillmatics Family Card & Board Game - Guess in 10 Animals**Skillmatics**£13.24**4.6★106 rev](https://www.amazon.co.uk/dp/B09ZV2P35V) [5**Spin Master Games Skillmatics Guess in 10 Educational Board Game for Families and Kids Ages 5 and up Trip Through Town**Spin Master Games**£7.00**4.6★100 rev](https://www.amazon.co.uk/dp/B0953SCYVD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skillmatics Family Card & Board Game - Guess in 10 Animals**Skillmatics**£13.24**106 rev4y ago](https://www.amazon.co.uk/dp/B09ZV2P35V) [**Skillmatics Guess in 10 Animals & Countries Travel Card & Trivia Game**Skillmatics**£14.06**717 rev4y ago](https://www.amazon.co.uk/dp/B093QJRDGC) [**Skillmatics Guess in 10 Legendary Landmarks Educational Travel Toy**Skillmatics**£8.41**489 rev4y ago](https://www.amazon.co.uk/dp/B08GM4XKZR) [**Spin Master Games Skillmatics Guess in 10 Educational Board Game for Families and Kids Ages 5 and up Trip Through Town**Spin Master Games**£7.00**100 rev5y ago](https://www.amazon.co.uk/dp/B0953SCYVD) [**Skillmatics Guess in 10 Countries of The World Triva & Travel Game**Skillmatics**£9.97**2,469 rev5y ago](https://www.amazon.co.uk/dp/B08GKP3L51)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skillmatics Guess in 10 Countries of The World Triva & Travel Game**Skillmatics**£9.97**4.4★**▲ 173%**](https://www.amazon.co.uk/dp/B08GKP3L51) [**Skillmatics Guess in 10 Legendary Landmarks Educational Travel Toy**Skillmatics**£8.41**4.6★**▲ 78%**](https://www.amazon.co.uk/dp/B08GM4XKZR) [**blue orange | Taco Cat Goat Cheese Pizza | The High-Energy Party Game Classic | Race to Slap the Deck Hilarious Family Favourite | 10-Minute Rounds Endless Replayability | 2-8 Players Ages 8+**blue orange**£7.15**4.7★**▲ 41%**](https://www.amazon.co.uk/dp/B088HRRB59) [**Skillmatics Family Card & Board Game - Guess in 10 Animals**Skillmatics**£13.24**4.6★**— 1%**](https://www.amazon.co.uk/dp/B09ZV2P35V) [**Skillmatics Guess in 10 Animal Planet Travel Card Game**Skillmatics**£9.92**4.6★**— 7%**](https://www.amazon.co.uk/dp/B07RMJ8SG6)
**~~View all trending →~~**
## **What buyers say about guess in 10**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**54%
*“Great fun”*
**Educational-Overall**9%
*“the very educational”*
**Ease Of Use**8%
*“Simple and brilliant”*
**Value For Money**6%
*“Definitely worth it”*
**Portability**4%
*“Fun game and easily transportable”*
**Quality-Overall**3%
*“Excellent products”*
**Gifting Purpose**3%
*“Have bought again as a gift”*
**Instructions/User Manual/Troubleshooting**3%
*“Simple rules”*
**Trivia Games**2%
*“Brilliant game - laughed out loud a lot with the family”*
**Size-Overall**2%
*“Cards are a lovely large size with lovely illustration”*
### **Top return reasons **
**Size-Overall**36%
**Gifting Purpose**29%
**Quality-Overall**11%
**Value For Money**11%
**Instructions/User Manual/Troubleshooting**4%
**Product Condition**4%
**Compatibility-Overall**4%
**Advertised Vs Actual Product**4%
## **Common questions**
- **Is guess in 10 profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 7 tracked products. 90-day search growth is -8.7%. Flapen's verdict: Skip it (29/100).
- **How competitive is the guess in 10 niche?**
- 3 brands and 25 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the guess in 10 niche?**
- Listings span £7.00–£14.06; the average listing price is £9.97 (sweet spot $15–$100). The average incumbent carries 3,859 reviews — the moat a new listing must climb.
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