---
title: "Gonggi — £5K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/gonggi"
last_updated: "2026-07-31T12:06:39.521Z"
locale: en
meta:
description: "Niche score 43/100 · £5K/yr market · 51K searches/yr · £6.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £5K/yr market · 51K searches/yr · £6.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gonggi — £5K/yr Amazon UK Niche (2026) - Flapen"
---
# **gonggi**
**Skip it**
Prices mostly outside the sweet spot ($2.65–$13.43) — this niche doesn't clear our bar today.
Market size 1Growth 11Conversion 18Competition 48Returns 92Price range 0Avg price 18Brand share 77Review moat 99Quality gap 95
**Review moat**
**Incredible****29.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£6.54**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-27.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£5K**
£5K/yr · 51K searches
**Price range**
**Bad****£2.65–£13.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, gonggi is a £5K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gonggi market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£20K–£26K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#408**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **61%**
- **Out of stock**
- **16.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**58%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 98%
**Open market**
**35%**
- Vicloon23% - ETHEL11% - Nurhore9% - The London Finery8% - KOREAC8% - Eastrise7%
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -27.4% search growth over the last 90 days.
50K30KPrime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Feb, Mar · busiest ÷ quietest = 36.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/gonggi/trend)
## **Top gonggi search terms**
- **gonggi**23K/yr-24.0%2.4% conv. - **gonggi game**8K/yr-35.6%5.7% conv. - **gongi**3K/yr-4.3%2.9% conv. - **korean games**3K/yr-31.0%3.5% conv. - **gonggi korean game**2K/yr+46.4%6.2% conv. - **gonggi stones**1K/yr-16.8%4.0% conv. - **gongii**2K/yr-39.3%2.3% conv. - **gong gi**1K/yr-32.4%6.0% conv. - **gonggi weighted**2K/yr+23.8%2.0% conv. - **weighted gonggi**1K/yr-56.1%2.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/gonggi/search-terms)
## **Top gonggi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£46720%£93430%£1K40%£2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vicloon Korean Folk Game Set Gong Gi Korean Gong-Gi Game Gonggi Jack Stone Set Gonggi Koreans Games Sets for Family Classic Grasping Stones Hand-Eye Coordination Games-square**Vicloon**£4.43**4.1★80 rev](https://www.amazon.co.uk/dp/B0DTTV44S3) [2**Gonggi Korean Game Gonggi Stones.Gonggi Korean Jacks (5pcs Stones+Box)**ETHEL**£5.19**4.0★61 rev](https://www.amazon.co.uk/dp/B0DYJ1YJS1) [3**Gonggi Korean Game Set Traditional Toss Filled with Steel Beads and Catch Game with 5 Gonggi Stones Challenging Hand Eye Coordination Games Suitable for Kids & Adults**Nurhore**£4.00**3.8★14 rev](https://www.amazon.co.uk/dp/B0F9WYNJPS) [4**KOREAC_Gonggi Konggi Korean Jack Stone Game 12Pieces + 1 case Made in Korea**KOREAC**£11.80**4.4★42 rev](https://www.amazon.co.uk/dp/B0DRV6KLG1) [5**Eastrise Korean Gonggi Game Stone Set Gon Gi Gongni Weighted Stones with Storage Box Traditional Pebble Set for Squid Game Fans Family Gatherings & Skill-Based Fun (6 Pcs)**Eastrise**£2.65**0.0★0 rev](https://www.amazon.co.uk/dp/B0F37XXSMQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Terilamy Gonggi Game Set Korean Gonggi Stones Gonggi Korean Jacks Traditional Gong Gi Game Play for Family Classic Grasping Stones Hand-Eye Coordination Games-square**Terilamy**£4.56**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ2XGTFT) [**KTGUK Gonggi Gonggi Game GonggiKoreans Games Sets for Family Parent-Child Interaction Hands-On and Brain-Engaging Cultivate Intellectual Development and Hand-Eye Coordination for Kids**KTGUK**£3.02**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GGGZDDBQ) [**Gonggi Game The Squid Game**Cinereplicas**£9.12**11 rev1y ago](https://www.amazon.co.uk/dp/B0FBS92CB7) [**Gonggi Game Gonggi Korean Game Squid Game Gonggi Gonggi Weighted Stones Dice Korean Traditional Weighted Gong gi Game Set christmas & birthday gift.**The London Finery**£5.44**14 rev1y ago](https://www.amazon.co.uk/dp/B0FC35CZK6) [**Gonggi Korean Game Set Traditional Toss Filled with Steel Beads and Catch Game with 5 Gonggi Stones Challenging Hand Eye Coordination Games Suitable for Kids & Adults**Nurhore**£4.00**14 rev1y ago](https://www.amazon.co.uk/dp/B0F9WYNJPS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gonggi 2pack Mens Compression Slimming Shirt (UK Alpha L Regular Regular A White+Black)**Gonggi**£12.46**3.1★**▲ 1000%**](https://www.amazon.co.uk/dp/B0F3D3JKBK) [**Terilamy Gonggi Game Set Korean Gonggi Stones Gonggi Korean Jacks Traditional Gong Gi Game Play for Family Classic Grasping Stones Hand-Eye Coordination Games-square**Terilamy**£4.56**3.0★**▲ 755%**](https://www.amazon.co.uk/dp/B0GJ2XGTFT) [**Eastrise Korean Gonggi Game Stone Set Gon Gi Gongni Weighted Stones with Storage Box Traditional Pebble Set for Squid Game Fans Family Gatherings & Skill-Based Fun (6 Pcs)**Eastrise**£2.65**0.0★**▲ 745%**](https://www.amazon.co.uk/dp/B0F37XXSMQ) [**KTGUK Gonggi Gonggi Game GonggiKoreans Games Sets for Family Parent-Child Interaction Hands-On and Brain-Engaging Cultivate Intellectual Development and Hand-Eye Coordination for Kids**KTGUK**£3.02**0.0★**▲ 731%**](https://www.amazon.co.uk/dp/B0GGGZDDBQ) [**Gonggi Korean Game Traditional Stone Catching Game 5-Piece Gonggi Jack Set Classic Korean Folk Games for Kids & Adults Fun Party Games Family Travel Game for Skill & Coordination**FreeSkill**£6.70**4.2★**▲ 382%**](https://www.amazon.co.uk/dp/B0F29GMKJH)
**~~View all trending →~~**
## **What buyers say about gonggi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**38%
*“Was brought as a present”*
**Fun/Entertainment Experience**19%
*“Other than that, it doesnt matter to me cause its still a fun game experience to enjoy with families and friends and if youre not bothered on how the items turned out”*
**Quality-Overall**19%
*“Great item, looks like you want and was a great gift”*
**Value For Money**13%
*“It is a cheap price”*
### **What buyers complain about **
**Size-Overall**33%
*“Box doesnt fit together to close”*
**Quality-Overall**17%
*“Not good quality”*
**Advertised Vs Actual Product**17%
*“Not as described and missing pieces”*
**Durability**8%
*“coming off already”*
**Adhesion/Stickiness**8%
*“not sticky enough”*
### **Top return reasons **
**Quality-Overall**21%
**Size-Overall**17%
**Durability**8%
**Scratch Resistance**8%
**Material Quality**8%
**Unsustainable Design**8%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**8%
**Weight Light**8%
**Weight Heavy**4%
## **Common questions**
- **Is gonggi profitable to sell on Amazon United Kingdom?**
- The niche generates £5K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the gonggi niche?**
- 21 brands and 30 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in gonggi?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.1%.
- **When does demand for gonggi peak?**
- Demand peaks in Feb–Mar; the busiest month runs 36.8× the quietest.
- **What does it cost to enter the gonggi niche?**
- Listings span £2.65–£13.43; the average listing price is £6.54 (sweet spot $15–$100). The average incumbent carries 30 reviews — the moat a new listing must climb.
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