---
title: "Glinda Costume — £141K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/glinda-costume"
last_updated: "2026-07-31T13:52:50.280Z"
locale: en
meta:
description: "Niche score 45/100 · £141K/yr market · 325K searches/yr · £20.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £141K/yr market · 325K searches/yr · £20.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Glinda Costume — £141K/yr Amazon UK Niche (2026) - Flapen"
---
# **glinda costume**
**Skip it**
Soft demand (-89.5% this quarter) — this niche doesn't clear our bar today.
Market size 31Growth 0Conversion 27Competition 71Returns 29Price range 77Avg price 88Brand share 38Review moat 86Quality gap 75
**Avg price**
**Great****£20.20**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****278.03**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£5.07–£49.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£141K**
£141K/yr · 325K searches
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-89.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, glinda costume is a £141K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glinda costume market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£61K–£81K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#966**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **68%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 87%
**Open market**
**14%**
- Lito Angels Children's Apparel26% - BSBUY25% - Marendyee18% - COLOR PRINCE7% - IWEMEK7% - Disguise3% - Open — no brand owns it (10 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 73 weeks — -89.5% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 14.3×
[**Open Trend **](https://flapen.com/research/uk/toys-games/glinda-costume/trend)
## **Top glinda costume search terms**
- **glinda costume kids**149K/yr-92.0%1.2% conv. - **glinda dress**31K/yr-70.3%0.8% conv. - **glinda costume**99K/yr-90.9%0.4% conv. - **glinda dress kids**9K/yr-82.5%1.0% conv. - **glinda the good witch costume**5K/yr-86.7%0.4% conv. - **wicked dress**6K/yr-66.5%0.4% conv. - **glinda fancy dress**4K/yr-76.6%0.0% conv. - **wicked glinda costume**8K/yr-90.0%0.4% conv. - **glinda costume kids wicked**9K/yr-94.9%0.0% conv. - **glinder costume wicked kids**6K/yr-93.9%0.6% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/glinda-costume/search-terms)
## **Top glinda costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£8K9%£13K12%£17K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lito Angels Girls Princess Ball Gown Pink Age 5-6 Years**Lito Angels Children's Apparel**£22.70**4.4★84 rev](https://www.amazon.co.uk/dp/B0F9YDGJX8) [2**Lito Angels Girls Princess Ball Gown Pink Age 3-4 Years**Lito Angels Children's Apparel**£23.54**4.4★84 rev](https://www.amazon.co.uk/dp/B0F9YDHH9Q) [3**Marendyee Princess Dress up Kids Sequin Dress Halloween Costumes for Girls**Marendyee**£22.23**3.9★113 rev](https://www.amazon.co.uk/dp/B0F534L527) [4**BSBUY Glinda Costume Kid Girl Glinda Princess Dresses Good Witch Princess Costume Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Sequins Outfits with Accessories for Halloween Birthday(120)**BSBUY**£11.82**4.5★29 rev](https://www.amazon.co.uk/dp/B0GVYK384S) [5**BSBUY Glinda Costume Kid Girl Glinda Princess Dresses Good Witch Princess Costume Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Sequins Outfits with Accessories for Halloween Birthday(110)**BSBUY**£12.89**4.5★29 rev](https://www.amazon.co.uk/dp/B0GVYHWSSG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BSBUY Glinda Costume Kid Girl Glinda Princess Dresses Good Witch Princess Costume Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Sequins Outfits with Accessories for Halloween Birthday(120)**BSBUY**£11.82**29 rev3mo ago](https://www.amazon.co.uk/dp/B0GVYK384S) [**BSBUY Glinda Costume Kid Girl Glinda Princess Dresses Good Witch Princess Costume Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Sequins Outfits with Accessories for Halloween Birthday(110)**BSBUY**£12.89**29 rev3mo ago](https://www.amazon.co.uk/dp/B0GVYHWSSG) [**COLOR PRINCE Good Witch Costume for Girls Pink Princess Dress Up Set Sequin Tulle Party Gown & Accessories - World Book Day Costumes for Kids & Toddlers Age 3-5 Years**COLOR PRINCE**£29.00**18 rev5mo ago](https://www.amazon.co.uk/dp/B0GMJH89K4) [**COLOR PRINCE Good Witch Costume for Girls Pink Princess Dress Up Set Sequin Tulle Party Gown & Accessories - World Book Day Costumes for Kids & Toddlers Age 9-10 Years**COLOR PRINCE**£28.86**18 rev5mo ago](https://www.amazon.co.uk/dp/B0GMJMW591) [**BSBUY Glinda Costume Kids Glinda Princess Dresses for Girls Good Witch Princess Dress Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Shiny Sequins Outfits for Halloween Birthday Party(120)**BSBUY**£13.33**29 rev8mo ago](https://www.amazon.co.uk/dp/B0G43NS1GB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BSBUY Glinda Costume Kid Girl Glinda Princess Dresses Good Witch Princess Costume Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Sequins Outfits with Accessories for Halloween Birthday(110)**BSBUY**£12.89**4.5★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GVYHWSSG) [**BSBUY Glinda Costume Kid Girl Glinda Princess Dresses Good Witch Princess Costume Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Sequins Outfits with Accessories for Halloween Birthday(120)**BSBUY**£11.82**4.5★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GVYK384S) [**BSBUY Glinda Costume Kids Glinda Princess Dresses for Girls Good Witch Princess Dress Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Shiny Sequins Outfits for Halloween Birthday Party(130)**BSBUY**£13.48**4.5★**▲ 923%**](https://www.amazon.co.uk/dp/B0G43NMJK5) [**COLOR PRINCE Good Witch Costume for Girls Pink Princess Dress Up Set Sequin Tulle Party Gown & Accessories - World Book Day Costumes for Kids & Toddlers Age 9-10 Years**COLOR PRINCE**£28.86**4.4★**▲ 753%**](https://www.amazon.co.uk/dp/B0GMJMW591) [**IWEMEK Flower Girls 3/4 Sleeve Floral Lace Tulle First Communion Pageant Dresses Kids Big Girls Princess Birthday Carnival Christmas Bridesmaid Wedding Party Prom Ball Gown Pink 2-3 Years**IWEMEK**£17.98**4.4★**▲ 605%**](https://www.amazon.co.uk/dp/B07NM1KFD6)
**~~View all trending →~~**
## **What buyers say about glinda costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“Good quality”*
**Size-Overall**17%
*“Fits really well”*
**Value For Money**16%
*“Really good dress for the price”*
**Color**7%
*“Nice color and good value for money”*
**Material Quality**3%
*“Good quality material”*
**Strength**3%
*“it seemed sturdy”*
**Design-Overall**2%
*“Beautifully made, with eye for detail”*
**Upholstery/Fabric Quality**2%
*“Good fabric and feels nice”*
**Comfort-Overall**1%
*“is very comfortable”*
**Stitch/Finish/Polish**1%
*“I can easily sew it”*
### **What buyers complain about **
**Strap/String Quality**22%
*“strap broke very quickly”*
**Size-Overall**13%
*“still way too small”*
**Durability**11%
*“it shows it isn't as durable”*
**Quality-Overall**10%
*“Not great quality”*
**Weight Heavy**10%
*“rather heavy”*
**Value For Money**8%
*“Looks a lot more expensive”*
**Advertised Vs Actual Product**6%
*“Does not look like pictures”*
**Material Quality**4%
*“The dress is ok should not be that pricey for low quality material”*
**Comfort-Overall**2%
*“Uncomfortable for small girl”*
### **Top return reasons **
**Size-Overall**58%
**Quality-Overall**8%
**Strap/String Quality**6%
**Defective Material/Parts**3%
**Material Quality**3%
**Zipper Quality**2%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Stitch/Finish/Polish**2%
**Weight Heavy**2%
## **Common questions**
- **Is glinda costume profitable to sell on Amazon United Kingdom?**
- The niche generates £141K/yr across 37 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -89.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the glinda costume niche?**
- 16 brands and 19 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in glinda costume?**
- Top complaints mined from reviews: Strap/String Quality, Size-Overall, Durability. The return rate is 4.7%.
- **When does demand for glinda costume peak?**
- Demand peaks in Feb–Mar–Oct–Nov–Dec; the busiest month runs 14.3× the quietest.
- **What does it cost to enter the glinda costume niche?**
- Listings span £5.07–£49.83; the average listing price is £20.20 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.
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