[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-ghostbusters-playmobil":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1427,651418915,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":174,"baselines":209,"demand":214,"seasonality":520,"brandShare":533,"products":548,"feedback":661,"searchTerms":686,"related":701,"lastUpdated":164},"e8b51e83-1d93-400e-8aa0-4c5e1651a2b8","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":145,"top5ClickShare":149,"top5BrandShare":150,"avgRating":151,"avgReviewCount":152,"avgPrice":153,"priceMin":154,"priceMax":155,"productCount":156,"unitsSoldMax":157,"sponsoredPct":158,"returnRate":159,"successfulLaunches360":145,"newProducts360":145,"amazonNicheId":138,"title":160,"slug":161,"href":162,"leafCategoryName":163,"scrapedAt":164,"brandCount":165,"brandCountYearAgo":165,"sellerCount":166,"signals":167,"avgBsr":168,"pageQuality":145,"unitsSoldMin":145,"unitsSoldAvgMin":145,"unitsSoldAvgMax":157,"revenueMin":145,"revenueMax":169,"avgBrandAgeMonths":170,"avgSellerAgeDays":171,"top20ClickShare":150,"top20BrandShare":150,"primePct":172,"oosRate":173},0,12690,0.2034,-0.2184,0.6769,1,4.7,3749,23.82,9.93,37.78,12,100,0.25,0.0125,"ghostbusters playmobil","ghostbusters-playmobil","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fghostbusters-playmobil","Play Figures","2026-07-30T02:33:22.365994+00:00",4,144,[],1195,2382,37,167,0.9167,0.0288,{"score":175,"verdict":176,"components":177},27,"skip",[178,181,184,187,190,192,195,199,202,205],{"key":179,"score":145,"weight":180,"raw":145},"marketSize",0.15,{"key":182,"score":183,"weight":180,"raw":148},"growth",14,{"key":185,"score":145,"weight":186,"raw":145},"conversion",0.1,{"key":188,"score":189,"weight":180,"raw":149},"competition",29,{"key":191,"score":145,"weight":186,"raw":150},"brandShare",{"key":193,"score":194,"weight":186,"raw":151},"qualityGap",19,{"key":196,"score":197,"weight":198,"raw":152},"reviewMoat",28,0.05,{"key":200,"score":201,"weight":186,"raw":159},"returns",90,{"key":203,"score":204,"weight":198,"raw":153},"avgPrice",95,{"key":206,"score":207,"weight":198,"raw":208},"priceRange",80,0.8179533213644524,{"avgRating":210,"medianPrice":211,"medianReturnRate":212,"nichesTracked":213},4.36,12.11,0.0064,27545,{"points":215,"droppedPartialWeek":519},[216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,311,314,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,405,408,411,414,417,420,423,426,429,432,435,438,440,443,446,449,451,454,457,460,463,466,469,472,475,478,481,484,486,489,491,494,497,500,502,505,508,511,513,516],{"week":217,"volume":218},"2024-08-04",511,{"week":220,"volume":221},"2024-08-11",639,{"week":223,"volume":224},"2024-08-18",688,{"week":226,"volume":227},"2024-08-25",592,{"week":229,"volume":230},"2024-09-01",633,{"week":232,"volume":233},"2024-09-08",682,{"week":235,"volume":236},"2024-09-15",656,{"week":238,"volume":239},"2024-09-22",662,{"week":241,"volume":242},"2024-09-29",715,{"week":244,"volume":245},"2024-10-06",595,{"week":247,"volume":248},"2024-10-13",884,{"week":250,"volume":251},"2024-10-20",774,{"week":253,"volume":254},"2024-10-27",890,{"week":256,"volume":257},"2024-11-03",1386,{"week":259,"volume":260},"2024-11-10",1363,{"week":262,"volume":263},"2024-11-17",1381,{"week":265,"volume":266},"2024-11-24",1598,{"week":268,"volume":269},"2024-12-01",1608,{"week":271,"volume":272},"2024-12-08",1365,{"week":274,"volume":275},"2024-12-15",1246,{"week":277,"volume":278},"2024-12-22",1112,{"week":280,"volume":281},"2024-12-29",701,{"week":283,"volume":284},"2025-01-05",679,{"week":286,"volume":287},"2025-01-12",597,{"week":289,"volume":290},"2025-01-19",359,{"week":292,"volume":293},"2025-01-26",426,{"week":295,"volume":296},"2025-02-02",277,{"week":298,"volume":299},"2025-02-09",353,{"week":301,"volume":302},"2025-02-16",340,{"week":304,"volume":305},"2025-02-23",338,{"week":307,"volume":308},"2025-03-02",296,{"week":310,"volume":305},"2025-03-09",{"week":312,"volume":313},"2025-03-16",372,{"week":315,"volume":305},"2025-03-23",{"week":317,"volume":318},"2025-03-30",205,{"week":320,"volume":321},"2025-04-06",259,{"week":323,"volume":324},"2025-04-13",331,{"week":326,"volume":327},"2025-04-20",298,{"week":329,"volume":330},"2025-04-27",307,{"week":332,"volume":333},"2025-05-04",168,{"week":335,"volume":336},"2025-05-11",207,{"week":338,"volume":339},"2025-05-18",198,{"week":341,"volume":342},"2025-05-25",242,{"week":344,"volume":345},"2025-06-01",220,{"week":347,"volume":348},"2025-06-08",225,{"week":350,"volume":351},"2025-06-15",246,{"week":353,"volume":354},"2025-06-22",216,{"week":356,"volume":357},"2025-06-29",154,{"week":359,"volume":360},"2025-07-06",203,{"week":362,"volume":363},"2025-07-13",226,{"week":365,"volume":366},"2025-07-20",199,{"week":368,"volume":369},"2025-07-27",189,{"week":371,"volume":372},"2025-08-03",182,{"week":374,"volume":375},"2025-08-10",400,{"week":377,"volume":378},"2025-08-17",206,{"week":380,"volume":381},"2025-08-24",241,{"week":383,"volume":384},"2025-08-31",336,{"week":386,"volume":387},"2025-09-07",332,{"week":389,"volume":390},"2025-09-14",324,{"week":392,"volume":393},"2025-09-21",323,{"week":395,"volume":396},"2025-09-28",317,{"week":398,"volume":399},"2025-10-05",288,{"week":401,"volume":402},"2025-10-12",379,{"week":404,"volume":402},"2025-10-19",{"week":406,"volume":407},"2025-10-26",398,{"week":409,"volume":410},"2025-11-02",561,{"week":412,"volume":413},"2025-11-09",529,{"week":415,"volume":416},"2025-11-16",520,{"week":418,"volume":419},"2025-11-23",526,{"week":421,"volume":422},"2025-11-30",504,{"week":424,"volume":425},"2025-12-07",423,{"week":427,"volume":428},"2025-12-14",501,{"week":430,"volume":431},"2025-12-21",356,{"week":433,"volume":434},"2025-12-28",263,{"week":436,"volume":437},"2026-01-04",278,{"week":439,"volume":342},"2026-01-11",{"week":441,"volume":442},"2026-01-18",229,{"week":444,"volume":445},"2026-01-25",170,{"week":447,"volume":448},"2026-02-01",195,{"week":450,"volume":339},"2026-02-08",{"week":452,"volume":453},"2026-02-15",187,{"week":455,"volume":456},"2026-02-22",137,{"week":458,"volume":459},"2026-03-01",166,{"week":461,"volume":462},"2026-03-08",181,{"week":464,"volume":465},"2026-03-15",128,{"week":467,"volume":468},"2026-03-22",131,{"week":470,"volume":471},"2026-03-29",83,{"week":473,"volume":474},"2026-04-05",146,{"week":476,"volume":477},"2026-04-12",149,{"week":479,"volume":480},"2026-04-19",145,{"week":482,"volume":483},"2026-04-26",109,{"week":485,"volume":333},"2026-05-03",{"week":487,"volume":488},"2026-05-10",129,{"week":490,"volume":357},"2026-05-17",{"week":492,"volume":493},"2026-05-24",99,{"week":495,"volume":496},"2026-05-31",126,{"week":498,"volume":499},"2026-06-07",79,{"week":501,"volume":493},"2026-06-14",{"week":503,"volume":504},"2026-06-21",87,{"week":506,"volume":507},"2026-06-28",150,{"week":509,"volume":510},"2026-07-05",119,{"week":512,"volume":510},"2026-07-12",{"week":514,"volume":515},"2026-07-19",91,{"week":517,"volume":518},"2026-07-26",108,false,[521,522,523,524,525,526,527,528,529,530,531,532],0.9185100884368258,0.6241553453303934,0.5518457927306353,0.5375441591388672,0.40850068362693726,0.4043910188017166,0.38651397681200655,1.0397452007808363,1.2723522298883279,1.4138274414965504,2.2926450171631196,2.075380736736452,{"top":534,"otherBrandCount":145,"otherClickShare":547},[535,538,541,544],{"brand":536,"clickShare":537},"Playmobil",0.4998,{"brand":539,"clickShare":540},"Hasbro",0.2891,{"brand":542,"clickShare":543},"Ghostbusters",0.17350000000000002,{"brand":545,"clickShare":546},"Jada",0.0374,0.00019999999999997797,[549,558,569,579,589,598,608,618,626,636,645,653],{"asin":550,"title":551,"brand":539,"imageUrl":552,"price":553,"rating":554,"reviews":390,"clickShare90":540,"clickShare360":555,"launchDate":556,"amazonUrl":557},"B0C9S3R7QD","Ghostbusters Plasma Series Ecto-1 (1984) Toy Vehicle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qWUeZtJFL.jpg",33.9,4.6,0.3135,"2024-06-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C9S3R7QD",{"asin":559,"title":560,"brand":542,"imageUrl":561,"price":562,"rating":563,"reviews":564,"clickShare90":565,"clickShare360":566,"launchDate":567,"amazonUrl":568},"B081W1DTLR","Ghostbusters Movie Ecto-1 Playset with Accessories for Kids","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41cf0o9JaAL.jpg",30.43,4.5,3297,0.1259,0.1444,"2021-08-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB081W1DTLR",{"asin":570,"title":571,"brand":536,"imageUrl":572,"price":194,"rating":573,"reviews":574,"clickShare90":575,"clickShare360":576,"launchDate":577,"amazonUrl":578},"B01LX4ZC9H","Playmobil 9224 Ghostbusters Spengler with Ghost Fun Imaginative Role-Play PlaySets Suitable for Children Ages 4+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51IlOjMD+1L.jpg",4.8,3364,0.0986,0.0762,"2017-01-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01LX4ZC9H",{"asin":580,"title":581,"brand":536,"imageUrl":582,"price":583,"rating":573,"reviews":584,"clickShare90":585,"clickShare360":586,"launchDate":587,"amazonUrl":588},"B08PPQ5KJ8","Playmobil Back to the Future 70634 Part II Hoverboard Chase for Children Ages 5+ Fun Imaginative Role-Play PlaySets Suitable for Children Ages 4+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ISyiSpAgL.jpg",17.62,22341,0.0952,0.1324,"2021-05-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08PPQ5KJ8",{"asin":590,"title":591,"brand":536,"imageUrl":592,"price":155,"rating":573,"reviews":593,"clickShare90":594,"clickShare360":595,"launchDate":596,"amazonUrl":597},"B096YJ6X62","Playmobil 70578 JAMES BOND ASTON MARTIN DB5 - GOLDFINGER EDITION For James Bond fans collectors and children aged 5-99","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51fJHQDGC7L.jpg",3511,0.068,0.0384,"2021-06-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB096YJ6X62",{"asin":599,"title":600,"brand":536,"imageUrl":601,"price":602,"rating":151,"reviews":603,"clickShare90":604,"clickShare360":605,"launchDate":606,"amazonUrl":607},"B09KHGQRM3","Playmobil Knight Rider - K.I.T.T.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51LxE353lWL.jpg",30.73,3324,0.0646,0.055,"2021-12-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09KHGQRM3",{"asin":609,"title":610,"brand":536,"imageUrl":611,"price":612,"rating":573,"reviews":613,"clickShare90":614,"clickShare360":615,"launchDate":616,"amazonUrl":617},"B095KP2T5V","Playmobil 70750 The A Team Van Iconic Design Collectors And Children Multicolour 38.5 x 28.4 x 12.5 cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Q4gxtQBCL.jpg",27.07,3561,0.0578,0.0928,"2021-08-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB095KP2T5V",{"asin":619,"title":620,"brand":542,"imageUrl":621,"price":622,"rating":563,"reviews":221,"clickShare90":623,"clickShare360":624,"launchDate":567,"amazonUrl":625},"B083VM1W81","Ghostbusters Fright Feature Muncher Ghost Figure with Fright Features Toys for Children Aged 4 and Above","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41dGMAnmevL.jpg",9.97,0.0476,0.0321,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB083VM1W81",{"asin":627,"title":628,"brand":536,"imageUrl":629,"price":630,"rating":554,"reviews":631,"clickShare90":632,"clickShare360":633,"launchDate":634,"amazonUrl":635},"B07668RP81","PlayMOBIL 9349 Ghostbusters Ghostbuster Winston Zeddemore Fun Imaginative Role-Play PlaySets Suitable for Children Ages 4+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41WVt8j18pL.jpg",13.67,716,0.0408,0.0367,"2017-10-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07668RP81",{"asin":637,"title":638,"brand":545,"imageUrl":639,"price":640,"rating":151,"reviews":641,"clickShare90":546,"clickShare360":642,"launchDate":643,"amazonUrl":644},"B07CMKLJQR","Jada JA99731 Ghostbusters Hollywood Rides 1:24 ECTO-1 Multi-Colored One Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41aOUSh5BXL.jpg",29.35,2558,0.0155,"2018-05-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07CMKLJQR",{"asin":646,"title":647,"brand":536,"imageUrl":648,"price":154,"rating":573,"reviews":649,"clickShare90":546,"clickShare360":650,"launchDate":651,"amazonUrl":652},"B0DLGNDY51","Playmobil | Novelmore | Castle Ghost and Knight | Toys for Children aged 4+ | 71797","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51-prtkStrL.jpg",417,0.0269,"2024-11-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DLGNDY51",{"asin":654,"title":655,"brand":536,"imageUrl":656,"price":657,"rating":573,"reviews":658,"clickShare90":546,"clickShare360":659,"launchDate":606,"amazonUrl":660},"B09JSLFLFF","Playmobil 70922 Mercedes-Benz 300 SL Model Car for Adults or Toy Car for Children 5-99 Years","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51d1eM8niIL.jpg",26.36,936,0.0361,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09JSLFLFF",{"love":662,"hate":676,"returnReasons":677},[663,668,672],{"topic":664,"percentOfMentions":665,"verbatims":666},"Value For Money",0.5,[667],"Good price",{"topic":669,"percentOfMentions":158,"verbatims":670},"Collectibles",[671],"definitely a must-have for the collection",{"topic":673,"percentOfMentions":158,"verbatims":674},"Eco Friendliness",[675],"Great model eco1",[],[678,681,683],{"reason":679,"pct":680},"Gifting Purpose",0.5832999999999999,{"reason":682,"pct":158},"Defective Material\u002FParts",{"reason":684,"pct":685},"Scratch Resistance",0.16670000000000001,[687,692,696],{"term":688,"volume":689,"growthQoq":690,"conversionRate":691},"playmobil ghostbusters",6449,-0.1005,0.0047,{"term":160,"volume":693,"growthQoq":694,"conversionRate":695},5981,-0.3485,0.0016,{"term":697,"volume":698,"growthQoq":699,"conversionRate":700},"playmobil ghostbuster",260,-0.0189,0.0192,[702,709,714,720,726,731],{"title":703,"href":704,"score":705,"verdict":706,"marketSize":707,"growth90":708},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":710,"href":711,"score":705,"verdict":706,"marketSize":712,"growth90":713},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":715,"href":716,"score":705,"verdict":717,"marketSize":718,"growth90":719},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":721,"href":722,"score":723,"verdict":706,"marketSize":724,"growth90":725},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":727,"href":728,"score":723,"verdict":706,"marketSize":729,"growth90":730},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":732,"href":733,"score":734,"verdict":706,"marketSize":735,"growth90":736},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",71,290693.79,29.4991]