---
title: "Ghostbusters Costume — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/ghostbusters-costume"
last_updated: "2026-07-31T14:34:28.678Z"
locale: en
meta:
description: "Niche score 40/100 · £31K/yr market · 174K searches/yr · £24.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £31K/yr market · 174K searches/yr · £24.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ghostbusters Costume — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **ghostbusters costume**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 15Conversion 9Competition 69Returns 28Price range 83Avg price 95Brand share 11Review moat 82Quality gap 88
**Avg price**
**Incredible****£24.03**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£10.49–£41.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****351.61**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-19.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£31K**
£31K/yr · 174K searches
According to Flapen's Amazon United Kingdom niche tracking, ghostbusters costume is a £31K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ghostbusters costume market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£30K–£36K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#2,156**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **44%**
- **Out of stock**
- **22.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 84%
**Open market**
**2%**
- Smiffys53% - Disguise16% - Funidelia15% - GOLDSTITCH8% - Josamogre3% - Ghostbusters2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.2×
[**Open Trend **](https://flapen.com/research/uk/toys-games/ghostbusters-costume/trend)
## **Top ghostbusters costume search terms**
- **ghostbusters costume**98K/yr-25.1%0.7% conv. - **ghost busters costume adult**32K/yr+8.5%0.6% conv. - **ghostbusters fancy dress**11K/yr+3.1%0.8% conv. - **ghostbuster costume**6K/yr-46.9%0.3% conv. - **ghost busters costume**4K/yr-23.2%1.3% conv. - **ghostbusters costume adult**15K/yr-59.1%1.1% conv. - **adult ghostbusters costume**7K/yr-8.4%1.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/ghostbusters-costume/search-terms)
## **Top ghostbusters costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£9406%£2K9%£3K12%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smiffys Ghostbusters Childs Costume Jumpsuit with Inflatable Backpack Officially Licensed Boilersuit with Ghostbusters Logos Perfect for Halloween and 80s-Themed Family Fancy Dress**Smiffys**£21.03**4.2★1,141 rev](https://www.amazon.co.uk/dp/B087774L85) [2**Smiffys Ghostbusters Mens Costume for Adults Jumpsuit and Inflatable Backpack Beige Officially Licensed Perfect for Halloween Groups and 80s Theme Fancy Dress Events**Smiffys**£28.96**4.1★537 rev](https://www.amazon.co.uk/dp/B08774PBP1) [3**Disguise Ghostbusters Fancy costume Adult Unisex Movie**Disguise**£25.04**3.9★45 rev](https://www.amazon.co.uk/dp/B0C86522YQ) [4**Smiffys Ghostbusters Mens Costume for Adults Jumpsuit and Inflatable Backpack Beige Officially Licensed Perfect for Halloween Groups and 80s Theme Fancy Dress Events**Smiffys**£28.12**4.1★537 rev](https://www.amazon.co.uk/dp/B08774G49M) [5**Smiffys Ghostbusters Childs Costume Jumpsuit with Inflatable Backpack Officially Licensed Boilersuit with Ghostbusters Logos Perfect for Halloween and 80s-Themed Family Fancy Dress**Smiffys**£21.19**4.2★1,141 rev](https://www.amazon.co.uk/dp/B08775FPN5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smiffys Officially Licensed Ghostbusters Inflatable Backpack for Adults Iconic 80s Movie Accessory Fancy Dress Halloween Prop for Men & Women**Smiffys**£10.88**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FTFLNKNT) [**Funidelia Ghostbusters Costume for Man Official License Size S - M Films & Series Ghosts - Fancy Dress for Adults for Parties Carnival and Halloween Brown**Funidelia**£38.83**29 rev10mo ago](https://www.amazon.co.uk/dp/B0FS1XNH19) [**Funidelia Ghostbusters Costume for Woman Official License Size XS Films & Series Ghosts - Fancy Dress for Adults for Parties Carnival and Halloween Brown**Funidelia**£35.96**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FR94799P) [**Funidelia Ghostbusters costume for boys and girls Official License Size 3-4 years Films & Series Ghosts - Fancy dress for kids for parties Carnival and Halloween**Funidelia**£28.30**39 rev10mo ago](https://www.amazon.co.uk/dp/B0FR8S4YM4) [**Funidelia Ghostbusters Costume for man Official License Size M - L Films & Series Ghosts - Fancy Dress for Adults for Parties Carnival and Halloween Brown**Funidelia**£41.19**29 rev10mo ago](https://www.amazon.co.uk/dp/B0FS1X2D9C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GOLDSTITCH Mens Twill Action Back Coverall Halloween Horror Killer Costume for Adult Cosplay**GOLDSTITCH**£15.07**4.3★**▲ 560%**](https://www.amazon.co.uk/dp/B09TFL2WK4) [**Josamogre Astronaut Costume Adult for Men Cosplay Costumes Spaceman Jumpsuit Space Suit Halloween Blue S**Josamogre**£15.65**3.8★**▲ 530%**](https://www.amazon.co.uk/dp/B07TSND4HM) [**Ghostbusters Unisex Black Short Sleeved T-Shirt**Ghostbusters**£10.49**4.3★**▲ 525%**](https://www.amazon.co.uk/dp/B0D2P5Q7PT) [**Smiffys Ghostbusters Inflatable Stay Puft Costume for Adults All-in-One with Self-Inflating Fan Officially Licensed Perfect for Groups Stag and Hen Nights and 80s Themed Family Halloween Events**Smiffys**£19.59**3.6★**▲ 515%**](https://www.amazon.co.uk/dp/B08RJBYKBX) [**GOLDSTITCH Mens Twill Action Back Coverall Halloween Horror Killer Costume for Adult Cosplay**GOLDSTITCH**£14.70**4.3★**▲ 432%**](https://www.amazon.co.uk/dp/B09TFL7KJM)
**~~View all trending →~~**
## **What buyers say about ghostbusters costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Great fit, correct size”*
**Advertised Vs Actual Product**14%
*“True to image”*
**Value For Money**13%
*“Good value for money”*
**Display-Overall**7%
*“Good item for sitting on the side for display”*
**Inflation/Deflation**7%
*“Easy to inflate”*
**Quality-Overall**6%
*“Good quality”*
**Fun/Entertainment Experience**4%
*“Great fun”*
**Material Quality**4%
*“Good solid plastic”*
**Comfort-Overall**4%
*“comfortable for littles”*
### **What buyers complain about **
**Size-Overall**13%
*“Not for a big person”*
**Ease Of Use**13%
*“got bored of it easy”*
**Strap/String Quality**10%
*“We also found the solution to the backpack straps being too short”*
**Thin**10%
*“Very thin,”*
**Durability**10%
*“just wished it lasted a bit longer”*
**Quality-Overall**8%
*“Really poor quality”*
**Value For Money**8%
*“It is ok quite expensive though”*
**Strength**5%
*“the plastic is very brittle”*
**Thickness**3%
*“a little thin”*
**Stitch/Finish/Polish**3%
*“the stitching was already ripped to the leg when it came out of the packaging”*
### **Top return reasons **
**Size-Overall**81%
**Quality-Overall**4%
**Thin**3%
**Material Quality**3%
**Inflation/Deflation**2%
**Stitch/Finish/Polish**2%
**Defective Material/Parts**1%
**Color**1%
**Product Condition**1%
**Gap/Hole**1%
## **Common questions**
- **Is ghostbusters costume profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 36 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the ghostbusters costume niche?**
- 8 brands and 54 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in ghostbusters costume?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Strap/String Quality. The return rate is 4.8%.
- **When does demand for ghostbusters costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 19.2× the quietest.
- **What does it cost to enter the ghostbusters costume niche?**
- Listings span £10.49–£41.19; the average listing price is £24.03 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.
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