---
title: "Ghost Costume Kids — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/ghost-costume-kids"
last_updated: "2026-07-31T12:24:35.194Z"
locale: en
meta:
description: "Niche score 47/100 · £31K/yr market · 254K searches/yr · £12.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £31K/yr market · 254K searches/yr · £12.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ghost Costume Kids — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **ghost costume kids**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 15Conversion 13Competition 69Returns 58Price range 53Avg price 53Brand share 89Review moat 89Quality gap 72
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****226.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£12.37**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.36–£25.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-20.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£31K**
£31K/yr · 254K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, ghost costume kids is a £31K/yr Amazon United Kingdom market (254K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ghost costume kids market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£49K–£62K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#3,558**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **52%**
- **Out of stock**
- **34.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**46%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 90%
**Open market**
**48%**
- SoWest10% - ZZOUFI10% - BABWWNIX10% - Spooktacular Creations9% - DiULi7% - SINSEN6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 173.6×
[**Open Trend **](https://flapen.com/research/uk/toys-games/ghost-costume-kids/trend)
## **Top ghost costume kids search terms**
- **ghost costume**45K/yr-0.9%1.0% conv. - **ghost costume kids**95K/yr-47.9%0.6% conv. - **ghost halloween costumes**12K/yr+174.3%0.0% conv. - **ghost outfit**6K/yr+5.9%0.7% conv. - **kids ghost costume**29K/yr-40.9%1.6% conv. - **toddler ghost costume**9K/yr+3.9%1.3% conv. - **girls ghost costume**6K/yr+64.7%1.8% conv. - **ghost outfit kids**5K/yr-41.8%1.1% conv. - **ghost halloween costumes kids**9K/yr-11.7%1.9% conv. - **halloween ghost costume**5K/yr-20.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/ghost-costume-kids/search-terms)
## **Top ghost costume kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£9436%£2K9%£3K12%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SoWest Ghost White Hooded Cape Halloween Fancy Dress Poncho | White Ghosts Costume | Spooky Cosplay Costumes for Trick or Treat Party Carnival & Themed Events One Size**SoWest**£7.47**0.0★0 rev](https://www.amazon.co.uk/dp/B0FXBDL7RQ) [2**ZZOUFI Ghost Costume Kids Ghost Outfit for Baby Toddler Girl Boy Halloween Childrens Ghost Costume White Hooded (Suggested Age 7-8-9 Height 120-130cm)**ZZOUFI**£10.24**4.6★215 rev](https://www.amazon.co.uk/dp/B0CBXHTYH9) [3**BABWWNIX Toddler Baby Boys Girls Halloween Costume Ghost Face Cloak Cape Party Cosplay Hooded Poncho Robe Role Play Outfits (B-White 4-6 Years)**BABWWNIX**£5.75**4.4★4 rev](https://www.amazon.co.uk/dp/B0FDR7M48K) [4**DiULi Adults Ghost Cape White Ghost Cloak with Eye Mesh Design Ghost Cover-Up for Women Men One Size Fits Most Adults White**DiULi**£8.59**3.6★16 rev](https://www.amazon.co.uk/dp/B0FM3HY3WF) [5**COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black**SINSEN**£8.92**3.8★381 rev](https://www.amazon.co.uk/dp/B0BMF1D938)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YCDKK Halloween Costumes For Kids Boys & Girls Ghost Face Scream Robe Costume Childrens Funny Ghostface Outfit Age 7-8-9-10 Unisex Kid Fancy Dress Cosplay White Spooky CloakChild Trick-Or-Treating**YCDKK**£8.73**2 rev1mo ago](https://www.amazon.co.uk/dp/B0H44HMMKB) [**GOLDSTITCH Halloween Hooded Cloak Costume Halloween Grim Reaper Cosplay Costumes Cape Black**GOLDSTITCH**£17.07**22 rev7mo ago](https://www.amazon.co.uk/dp/B0GBTCG26G) [**SoWest Ghost White Hooded Cape Halloween Fancy Dress Poncho | White Ghosts Costume | Spooky Cosplay Costumes for Trick or Treat Party Carnival & Themed Events One Size**SoWest**£7.47**0 rev9mo ago](https://www.amazon.co.uk/dp/B0FXBDL7RQ) [**DiULi Adults Ghost Cape White Ghost Cloak with Eye Mesh Design Ghost Cover-Up for Women Men One Size Fits Most Adults White**DiULi**£8.59**16 rev11mo ago](https://www.amazon.co.uk/dp/B0FM3HY3WF) [**Celebration Directre 4PCS Halloween Ghost Costume for Kids Glow in the Dark White Ghost Cloak Scary Ghost Face Cape with Hat Pumpkin Candy Bag Skeleton Glasses for Girls Boys Halloween Fancy Dress**Celebration Directre**£9.50**2 rev1y ago](https://www.amazon.co.uk/dp/B0FFYZHC7Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YCDKK Halloween Costumes For Kids Boys & Girls Ghost Face Scream Robe Costume Childrens Funny Ghostface Outfit Age 7-8-9-10 Unisex Kid Fancy Dress Cosplay White Spooky CloakChild Trick-Or-Treating**YCDKK**£8.73**4.5★**▲ 1000%**](https://www.amazon.co.uk/dp/B0H44HMMKB) [**HahaNice Boys Pyjamas Kids Skeleton Customes Glow in The Dark Pjs 2 Years**HahaNice**£11.18**4.1★**▲ 1000%**](https://www.amazon.co.uk/dp/B0BHSJ2KXN) [**GOLDSTITCH Halloween Hooded Cloak Costume Halloween Grim Reaper Cosplay Costumes Cape Black**GOLDSTITCH**£17.07**3.7★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GBTCG26G) [**SoWest Ghost White Hooded Cape Halloween Fancy Dress Poncho | White Ghosts Costume | Spooky Cosplay Costumes for Trick or Treat Party Carnival & Themed Events One Size**SoWest**£7.47**0.0★**▲ 925%**](https://www.amazon.co.uk/dp/B0FXBDL7RQ) [**COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black**SINSEN**£8.92**3.8★**▲ 807%**](https://www.amazon.co.uk/dp/B0BMF1D938)
**~~View all trending →~~**
## **What buyers say about ghost costume kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“it will fit a range of sizes”*
**Advertised Vs Actual Product**17%
*“As described”*
**Quality-Overall**17%
*“Good quality”*
**Ease Of Use**17%
*“Easy costume”*
**Material Quality**8%
*“Material very good”*
**Recycle/Reuse**8%
*“this will be reusable for a few years”*
**Design-Overall**8%
*“The design is great”*
### **What buyers complain about **
**Value For Money**50%
*“expensive”*
### **Top return reasons **
**Size-Overall**70%
**Quality-Overall**6%
**Stitch/Finish/Polish**6%
**Defective Material/Parts**4%
**Gap/Hole**3%
**Comfort-Overall**2%
**Ease Of Use**2%
**Durability**2%
**Product Condition**2%
**Material Quality**1%
## **Common questions**
- **Is ghost costume kids profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the ghost costume kids niche?**
- 22 brands and 45 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in ghost costume kids?**
- Top complaints mined from reviews: Value For Money. The return rate is 2.7%.
- **When does demand for ghost costume kids peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 173.6× the quietest.
- **What does it cost to enter the ghost costume kids niche?**
- Listings span £5.36–£25.91; the average listing price is £12.37 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.
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