---
title: "Trend — games for 5 year olds - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/games-for-5-year-olds/trend"
last_updated: "2026-07-31T21:09:56.409Z"
locale: en
meta:
  description: "Niche score 51/100 · £234K/yr market · 644K searches/yr · £9.29 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £234K/yr market · 644K searches/yr · £9.29 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — games for 5 year olds - Flapen"
---

# **games for 5 year olds**

**Worth a look**

Shows low returns (0.6%), but soft demand (-13.7% this quarter) keeps it on the watch list.

Market size 44Growth 18Conversion 49Competition 89Returns 97Price range 21Avg price 27Brand share 72Review moat 25Quality gap 27

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£234K**

£234K/yr · 644K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£9.29**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****4,606.83**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****£3.49–£18.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-13.7%**

90-day search growth — must beat 0% to launch