---
title: "Search terms — funny costume - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/funny-costume/search-terms"
last_updated: "2026-07-31T14:41:07.588Z"
locale: en
meta:
  description: "Niche score 52/100 · £74K/yr market · 935K searches/yr · £15.81 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £74K/yr market · 935K searches/yr · £15.81 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — funny costume - Flapen"
---

# **funny costume**

**Worth a look**

Shows a thin review moat (245 avg reviews), but weak search conversion (0.5%) keeps it on the watch list.

Market size 18Growth 18Conversion 6Competition 67Returns 74Price range 63Avg price 77Brand share 86Review moat 88Quality gap 86

**Review moat**

**Great****244.79**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£15.81**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£4.02–£33.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£74K**

£74K/yr · 935K searches

**Growth**

**Bad****-13.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")