---
title: "Funny Costume — £74K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/funny-costume"
last_updated: "2026-07-31T12:16:39.793Z"
locale: en
meta:
description: "Niche score 52/100 · £74K/yr market · 935K searches/yr · £15.81 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £74K/yr market · 935K searches/yr · £15.81 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Funny Costume — £74K/yr Amazon UK Niche (2026) - Flapen"
---
# **funny costume**
**Worth a look**
Shows a thin review moat (245 avg reviews), but weak search conversion (0.5%) keeps it on the watch list.
Market size 18Growth 18Conversion 6Competition 67Returns 74Price range 63Avg price 77Brand share 86Review moat 88Quality gap 86
**Review moat**
**Great****244.79**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£15.81**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£4.02–£33.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£74K**
£74K/yr · 935K searches
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, funny costume is a £74K/yr Amazon United Kingdom market (935K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **funny costume market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£40K–£47K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#259**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **59%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**49%**
Top 20: 90%
**Top-5 click share**
**45%**
Top 20: 82%
**Open market**
**46%**
- BSBUY16% - Wicked Costumes11% - MRLTOP11% - HENBRANDT6% - HoaaiGo5% - EYWILYWI5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.
200K150KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 13.8×
[**Open Trend **](https://flapen.com/research/uk/toys-games/funny-costume/trend)
## **Top funny costume search terms**
- **funny costumes**114K/yr+9.7%0.2% conv. - **mens costume**136K/yr-15.6%0.1% conv. - **funny fancy dress**55K/yr-6.2%0.1% conv. - **funny costume**120K/yr-22.1%0.3% conv. - **funny costumes for men**65K/yr-1.7%0.3% conv. - **funny fancy dress men**35K/yr-3.5%0.2% conv. - **mens costumes**48K/yr-16.9%0.1% conv. - **adult costumes**39K/yr-61.3%0.1% conv. - **funny costumes for women**22K/yr+12.0%0.1% conv. - **costume men**42K/yr-17.8%0.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/funny-costume/search-terms)
## **Top funny costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£7K15%£11K20%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BSBUY Arab Sheik Costume Men White Sheik Robe Arabischen Gebetskleidung Middle Eastern Clothes Outfit Include Robe Hijab Eyeglasses Beard Halloween Christmas Party Birthday Cosplay Fancy Dress Up**BSBUY**£9.80**4.6★61 rev](https://www.amazon.co.uk/dp/B0F6N4FY27) [2**MRLTOP Funny Green Monster Hooded Onesie Pajamas for Teens and Adults Unisex Ultra Soft Plush Fleece One Piece Loungewear Silly Big Mouth Novelty Homewear S**MRLTOP**£28.30**3.4★9 rev](https://www.amazon.co.uk/dp/B0GVSVK7X3) [3**Wicked Costumes Mens Funny Lifeguard Fancy Dress Costume Novelty Red Beach Patrol Party Outfit for Stag Nights Fancy Dress Parties Festivals & Halloween One Size**Wicked Costumes**£14.73**4.0★65 rev](https://www.amazon.co.uk/dp/B003Y7CS74) [4**HoaaiGo Inflatable Costume for funny party costume Inflatable Costume Air Blow up Costume Funny Halloween Costume Cosplay Fancy Dress Suitable for adults**HoaaiGo**£26.01**4.4★27 rev](https://www.amazon.co.uk/dp/B0CXX7DS6S) [5**EYWILYWI Adult Banana Costume Hilarious Yellow Banana Jumpsuit Lightweight Comfortable Unisex Outfit for Halloween Parties Carnivals Christmas Perfect for Fun Themed Cosplay. (Yellow)**EYWILYWI**£6.13**3.8★73 rev](https://www.amazon.co.uk/dp/B0FMN3KBN9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MRLTOP Funny Green Monster Hooded Onesie Pajamas for Teens and Adults Unisex Ultra Soft Plush Fleece One Piece Loungewear Silly Big Mouth Novelty Homewear S**MRLTOP**£28.30**9 rev3mo ago](https://www.amazon.co.uk/dp/B0GVSVK7X3) [**Amycute Silly Onesie Funny Green Monster Onesie Pajamas for Adults Fluffy Hooded Jumpsuit with Pockets Wearable Blanket for Home Loungewear Funny Big Mouth One Piece Loungewear Unisex(m Purple)**Amycute**£20.06**11 rev4mo ago](https://www.amazon.co.uk/dp/B0GVJYJW7Z) [**Womens Oil Glossy Shiny Jumpsuit Metallic Stretchy Full Bodysuit Funny Sheer Nylon Cosplay Catsuit Bodysuit Romper for Ladies Party Black**SEAUR**£19.02**19 rev10mo ago](https://www.amazon.co.uk/dp/B0FSKV63NF) [**Bluey Onesie For Men Bandit Mens Onesie Fleece Adult Onesies Blue XX-Large**Bluey**£25.77**94 rev10mo ago](https://www.amazon.co.uk/dp/B0FR9L411W) [**Ibiza Final Boss Costume Funny Costumes For Men with Handsome Black Bowl Cut Wig Hair Nets Goatee Mustache Sunglasses Gold Chain Ring & Tattoo Sleeves 90s Meme Cosplay Ibiza Outfit for Carnival Party**CHMMY**£13.32**12 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ9Y8562)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MRLTOP Funny Green Monster Hooded Onesie Pajamas for Teens and Adults Unisex Ultra Soft Plush Fleece One Piece Loungewear Silly Big Mouth Novelty Homewear S**MRLTOP**£28.30**3.4★**▲ 311%**](https://www.amazon.co.uk/dp/B0GVSVK7X3) [**Amycute Silly Onesie Funny Green Monster Onesie Pajamas for Adults Fluffy Hooded Jumpsuit with Pockets Wearable Blanket for Home Loungewear Funny Big Mouth One Piece Loungewear Unisex(m Purple)**Amycute**£20.06**4.3★**▲ 310%**](https://www.amazon.co.uk/dp/B0GVJYJW7Z) [**Bluey Onesie For Men Bandit Mens Onesie Fleece Adult Onesies Blue XX-Large**Bluey**£25.77**4.1★**▲ 306%**](https://www.amazon.co.uk/dp/B0FR9L411W) [**Womens Oil Glossy Shiny Jumpsuit Metallic Stretchy Full Bodysuit Funny Sheer Nylon Cosplay Catsuit Bodysuit Romper for Ladies Party Black**SEAUR**£19.02**3.9★**▲ 283%**](https://www.amazon.co.uk/dp/B0FSKV63NF) [**BSBUY Arab Sheik Costume Men White Sheik Robe Arabischen Gebetskleidung Middle Eastern Clothes Outfit Include Robe Hijab Eyeglasses Beard Halloween Christmas Party Birthday Cosplay Fancy Dress Up**BSBUY**£9.80**4.6★**▲ 198%**](https://www.amazon.co.uk/dp/B0F6N4FY27)
**~~View all trending →~~**
## **What buyers say about funny costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**23%
*“Fun costume”*
**Value For Money**16%
*“Worth the money”*
**Quality-Overall**15%
*“Good quality”*
**Size-Overall**12%
*“The pieces fit comfortably”*
**Durability**5%
*“off so great durability”*
**Advertised Vs Actual Product**5%
*“Ok. As you'd expect”*
**Comfort-Overall**3%
*“Hilarious, cosy and surprisingly great quality”*
**Gifting Purpose**3%
*“Secret santa gift”*
**Warmth**2%
*“Really well made and super warm”*
**Inflation/Deflation**2%
*“Stays inflated, works great, looks funny, 10/10 - it's a sausage dog costume for 2 people, the only thing left to decide is who is the front and who is the butt”*
### **What buyers complain about **
**Size-Overall**20%
*“sizing wrong”*
**Quality-Overall**15%
*“Cheap”*
**Advertised Vs Actual Product**6%
*“super different than it is advertised”*
**Material Quality**5%
*“cheap material”*
**Stitch/Finish/Polish**5%
*“Looks cheap and stitching shoddy”*
**Shape/Style**5%
*“maybe I had the wrong shape face for this mask”*
**Strap/String Quality**5%
*“The stitching is not the best on the straps keeping it on having to fix it myself as I dont have time to send it back dont think it will last more than a 1 time use”*
**Durability**5%
*“poor, dont think it will last more than five minutes once on so overall not very happy with the quality and cost”*
**Value For Money**2%
*“I didnt feel it was worth the price”*
**Texture/Consistency-Overall**2%
*“The texture is awful”*
### **Top return reasons **
**Size-Overall**57%
**Quality-Overall**13%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Inflation/Deflation**4%
**Thin**3%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Color**1%
**Strength**1%
## **Common questions**
- **Is funny costume profitable to sell on Amazon United Kingdom?**
- The niche generates £74K/yr across 39 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the funny costume niche?**
- 31 brands and 72 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in funny costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.1%.
- **When does demand for funny costume peak?**
- Demand peaks in Oct–Nov; the busiest month runs 13.8× the quietest.
- **What does it cost to enter the funny costume niche?**
- Listings span £4.02–£33.34; the average listing price is £15.81 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.
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