---
title: "Fortnite Figures — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/fortnite-figures"
last_updated: "2026-07-31T09:43:41.876Z"
locale: en
meta:
description: "Niche score 40/100 · £30K/yr market · 123K searches/yr · £16.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £30K/yr market · 123K searches/yr · £16.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fortnite Figures — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **fortnite figures**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 16Conversion 18Competition 65Returns 96Price range 77Avg price 80Brand share 2Review moat 75Quality gap 30
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.43–£43.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****510.19**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-17.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£30K**
£30K/yr · 123K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fortnite figures is a £30K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fortnite figures market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£25K–£34K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,630**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **48%**
- **Out of stock**
- **17.7%**
- **Avg brand age**
- **18 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 92%
**Open market**
**0%**
- Fortnite58% - Fantasix18% - Jazwares14% - Hasbro7% - Get Trend3% - Paladone1%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -17.4% search growth over the last 90 days.
7K5KDec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/fortnite-figures/trend)
## **Top fortnite figures search terms**
- **fortnite figures**88K/yr-17.9%1.0% conv. - **fortnite action figures**17K/yr-9.8%0.4% conv. - **fortnite figure**10K/yr-24.5%0.7% conv. - **fortnite characters**5K/yr-22.5%1.3% conv. - **fortnite figures set**4K/yr-21.2%0.7% conv. - **fortnite battle royale**486/yr-15.6%0.0% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/fortnite-figures/search-terms)
## **Top fortnite figures products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£3K15%£4K20%£6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fantasix 8 Pcs Collectible Figures Game Character Figurines with Weapon Gaming Gift for fans Game Accessories for Room and Desk Setup**Fantasix**£13.96**4.3★19 rev](https://www.amazon.co.uk/dp/B0G3WP7NVM) [2**Fortnite - Boys Hoodie - Black Sweatshirt Skull Trooper Motif - 100% Cotton Hoodie - Official Merchandise - 13 Years**Fortnite**£15.99**4.5★42 rev](https://www.amazon.co.uk/dp/B0BB3GTDSX) [3**Fortnite Legendary Beef Boss - 6-inch Articulated Figure with Harvesting Tool Back Bling and Code for Bonus Virtual Item**Jazwares**£12.11**4.8★236 rev](https://www.amazon.co.uk/dp/B0DGWCQBRZ) [4**Fortnite Loot Battle Box for 10cm Core Figures (Styles Vary)**Fortnite**£21.26**3.7★646 rev](https://www.amazon.co.uk/dp/B07S9JM38F) [5**Hasbro Fortnite The Foundation: Zero Crisis Edition Multicolor**Hasbro**£43.69**4.6★102 rev](https://www.amazon.co.uk/dp/B09VCS24WJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jazwares Large Fortnite Duo Mode Victory Series Articulated Action Figures With Codes - (Beef Boss & Chomp Sr. 12 30cm Twin Pack)**Jazwares**£28.37**759 rev2mo ago](https://www.amazon.co.uk/dp/B0H2B6BY7S) [**Get Trend Fortnite Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Boys Gaming Gifts (Blue Fortnite)**Get Trend**£13.21**192 rev7mo ago](https://www.amazon.co.uk/dp/B0FTZLWWQ4) [**Fantasix 8 Pcs Collectible Figures Game Character Figurines with Weapon Gaming Gift for fans Game Accessories for Room and Desk Setup**Fantasix**£13.96**19 rev8mo ago](https://www.amazon.co.uk/dp/B0G3WP7NVM) [**Fortnite Victory Gummy Fishstick - 12-Inch Articulated Figure with Code for Bonus Virtual Item**Fortnite**£7.74**14 rev8mo ago](https://www.amazon.co.uk/dp/B0G1ZD3VJJ) [**Fortnite Victory Bone Boss - 12-Inch Articulated Figure with Code for Bonus Virtual Item**Fortnite**£6.43**14 rev8mo ago](https://www.amazon.co.uk/dp/B0G1Z8F6K5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jazwares Large Fortnite Duo Mode Victory Series Articulated Action Figures With Codes - (Beef Boss & Chomp Sr. 12 30cm Twin Pack)**Jazwares**£28.37**4.7★**▲ 300%**](https://www.amazon.co.uk/dp/B0H2B6BY7S) [**Get Trend Fortnite Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Boys Gaming Gifts (Blue Fortnite)**Get Trend**£13.21**4.7★**▲ 297%**](https://www.amazon.co.uk/dp/B0FTZLWWQ4) [**Fortnite - Boys Hoodie - Black Sweatshirt Skull Trooper Motif - 100% Cotton Hoodie - Official Merchandise - 13 Years**Fortnite**£15.99**4.5★**▲ 288%**](https://www.amazon.co.uk/dp/B0BB3GTDSX) [**Fortnite Baseball Cap for Kids Teens Peaked Cap Lightweight Sun Hat Casual Sports Running Holiday Essentials Gamer Gifts (Black/Yellow)**Fortnite**£10.10**4.7★**▲ 282%**](https://www.amazon.co.uk/dp/B0DL5L9G9F) [**Fortnite - Boys Hoodie - Black Sweatshirt Skull Trooper Motif - 100% Cotton Hoodie - Official Merchandise - 14 Years**Fortnite**£15.06**4.5★**▲ 263%**](https://www.amazon.co.uk/dp/B0BB3H62GB)
**~~View all trending →~~**
## **What buyers say about fortnite figures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**53%
*“Really well made”*
**Gifting Purpose**15%
*“Present”*
**Brightness/Shine/Glow**8%
*“Absolutely great purchase brightness is very good”*
**Size-Overall**6%
*“The sizing is good”*
**Collectibles**6%
*“fits in with the rest of his collection”*
**Value For Money**5%
*“Great value for money”*
**Remote Control**5%
*“Easily controlled via remote too”*
**Design-Overall**1%
*“The designs are good”*
### **What buyers complain about **
**Quality-Overall**31%
*“Poor quality”*
**Value For Money**25%
*“Expensive for very little”*
**Size-Overall**25%
*“This was nice toy figure very small”*
### **Top return reasons **
**Quality-Overall**29%
**Gifting Purpose**21%
**Defective Material/Parts**21%
**Degree Of Motion**8%
**Brightness/Shine/Glow**8%
**Smell**8%
**Socket/Port/Plug**4%
## **Common questions**
- **Is fortnite figures profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 27 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the fortnite figures niche?**
- 6 brands and 79 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in fortnite figures?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.8%.
- **What does it cost to enter the fortnite figures niche?**
- Listings span £6.43–£43.69; the average listing price is £16.81 (sweet spot $15–$100). The average incumbent carries 510 reviews — the moat a new listing must climb.
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