[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-toys-games-fortnite-cake-topper":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1427,651418915,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":182,"baselines":220,"demand":225,"seasonality":480,"brandShare":493,"products":515,"feedback":605,"searchTerms":637,"related":672,"lastUpdated":167},"38007e93-c2ba-470d-8adb-a35039391e21","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":68,"label":69,"slug":70,"href":71},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":153,"sellerCount":157,"signals":169,"avgBsr":172,"pageQuality":161,"unitsSoldMin":173,"unitsSoldAvgMin":174,"unitsSoldAvgMax":175,"revenueMin":176,"revenueMax":177,"avgBrandAgeMonths":178,"avgSellerAgeDays":179,"top20ClickShare":180,"top20BrandShare":180,"primePct":180,"oosRate":181},25024,66680,0.32,-0.2358,0.0456,0.8636,0.9229,4.55,16,8.23,2.46,12.97,10,4000,0.9,0.004,0,4,"fortnite cake topper","fortnite-cake-topper","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ffortnite-cake-topper","Party Supplies","2026-07-30T02:18:36.520038+00:00",8,[170,171],"out_of_stock","low_review_barrier",809,3000,250,500,24690,32920,27,175,1,0.5,{"score":183,"verdict":184,"components":185},31,"skip",[186,191,194,198,201,204,207,212,215,218],{"key":187,"score":188,"weight":189,"raw":190},"marketSize",6,0.15,25024.2,{"key":192,"score":193,"weight":189,"raw":148},"growth",13,{"key":195,"score":196,"weight":197,"raw":149},"conversion",55,0.1,{"key":199,"score":200,"weight":189,"raw":150},"competition",11,{"key":202,"score":203,"weight":197,"raw":151},"brandShare",19,{"key":205,"score":206,"weight":197,"raw":152},"qualityGap",33,{"key":208,"score":209,"weight":210,"raw":211},"reviewMoat",99,0.05,15.6,{"key":213,"score":214,"weight":197,"raw":160},"returns",98,{"key":216,"score":217,"weight":210,"raw":154},"avgPrice",23,{"key":219,"score":161,"weight":210,"raw":161},"priceRange",{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.36,12.11,0.0064,27545,{"points":226,"droppedPartialWeek":479},[227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,412,414,417,420,423,426,429,432,435,438,441,444,447,450,453,456,459,462,465,467,470,473,476],{"week":228,"volume":229},"2024-12-15",2049,{"week":231,"volume":232},"2024-12-22",1829,{"week":234,"volume":235},"2024-12-29",1555,{"week":237,"volume":238},"2025-01-05",3512,{"week":240,"volume":241},"2025-01-12",4595,{"week":243,"volume":244},"2025-01-19",4574,{"week":246,"volume":247},"2025-01-26",4349,{"week":249,"volume":250},"2025-02-02",4165,{"week":252,"volume":253},"2025-02-09",4229,{"week":255,"volume":256},"2025-02-16",3891,{"week":258,"volume":259},"2025-02-23",3568,{"week":261,"volume":262},"2025-03-02",4069,{"week":264,"volume":265},"2025-03-09",3531,{"week":267,"volume":268},"2025-03-16",3481,{"week":270,"volume":271},"2025-03-23",3264,{"week":273,"volume":274},"2025-03-30",3058,{"week":276,"volume":277},"2025-04-06",2861,{"week":279,"volume":280},"2025-04-13",2507,{"week":282,"volume":283},"2025-04-20",2449,{"week":285,"volume":286},"2025-04-27",2742,{"week":288,"volume":289},"2025-05-04",2603,{"week":291,"volume":292},"2025-05-11",2959,{"week":294,"volume":295},"2025-05-18",2600,{"week":297,"volume":298},"2025-05-25",2253,{"week":300,"volume":301},"2025-06-01",2346,{"week":303,"volume":304},"2025-06-08",2392,{"week":306,"volume":307},"2025-06-15",2326,{"week":309,"volume":310},"2025-06-22",1866,{"week":312,"volume":313},"2025-06-29",1849,{"week":315,"volume":316},"2025-07-06",2327,{"week":318,"volume":319},"2025-07-13",2338,{"week":321,"volume":322},"2025-07-20",1954,{"week":324,"volume":325},"2025-07-27",1667,{"week":327,"volume":328},"2025-08-03",1559,{"week":330,"volume":331},"2025-08-10",2025,{"week":333,"volume":334},"2025-08-17",1584,{"week":336,"volume":337},"2025-08-24",1666,{"week":339,"volume":340},"2025-08-31",1860,{"week":342,"volume":343},"2025-09-07",1797,{"week":345,"volume":346},"2025-09-14",1810,{"week":348,"volume":349},"2025-09-21",1793,{"week":351,"volume":352},"2025-09-28",1861,{"week":354,"volume":355},"2025-10-05",1590,{"week":357,"volume":358},"2025-10-12",1587,{"week":360,"volume":361},"2025-10-19",1425,{"week":363,"volume":364},"2025-10-26",1232,{"week":366,"volume":367},"2025-11-02",1191,{"week":369,"volume":370},"2025-11-09",1440,{"week":372,"volume":373},"2025-11-16",1553,{"week":375,"volume":376},"2025-11-23",1423,{"week":378,"volume":379},"2025-11-30",1379,{"week":381,"volume":382},"2025-12-07",1320,{"week":384,"volume":385},"2025-12-14",1121,{"week":387,"volume":388},"2025-12-21",912,{"week":390,"volume":391},"2025-12-28",634,{"week":393,"volume":394},"2026-01-04",1366,{"week":396,"volume":397},"2026-01-11",1931,{"week":399,"volume":400},"2026-01-18",1913,{"week":402,"volume":403},"2026-01-25",1567,{"week":405,"volume":406},"2026-02-01",1519,{"week":408,"volume":409},"2026-02-08",1373,{"week":411,"volume":382},"2026-02-15",{"week":413,"volume":379},"2026-02-22",{"week":415,"volume":416},"2026-03-01",1454,{"week":418,"volume":419},"2026-03-08",1223,{"week":421,"volume":422},"2026-03-15",1130,{"week":424,"volume":425},"2026-03-22",1012,{"week":427,"volume":428},"2026-03-29",941,{"week":430,"volume":431},"2026-04-05",989,{"week":433,"volume":434},"2026-04-12",926,{"week":436,"volume":437},"2026-04-19",1135,{"week":439,"volume":440},"2026-04-26",983,{"week":442,"volume":443},"2026-05-03",1183,{"week":445,"volume":446},"2026-05-10",1254,{"week":448,"volume":449},"2026-05-17",1013,{"week":451,"volume":452},"2026-05-24",909,{"week":454,"volume":455},"2026-05-31",720,{"week":457,"volume":458},"2026-06-07",1023,{"week":460,"volume":461},"2026-06-14",933,{"week":463,"volume":464},"2026-06-21",937,{"week":466,"volume":172},"2026-06-28",{"week":468,"volume":469},"2026-07-05",903,{"week":471,"volume":472},"2026-07-12",786,{"week":474,"volume":475},"2026-07-19",629,{"week":477,"volume":478},"2026-07-26",658,false,[481,482,483,484,485,486,487,488,489,490,491,492],1.5572056723180536,1.4026428545044878,1.2120655265393567,0.9544564695453035,0.9008496917114359,0.8419520063039436,0.7366425959442987,0.909873305507332,0.9498777995296667,0.7631988820349919,0.7311220280968739,0.7041807599558865,{"top":494,"otherBrandCount":513,"otherClickShare":514},[495,498,501,504,507,510],{"brand":496,"clickShare":497},"Sovanna",0.3623,{"brand":499,"clickShare":500},"Pryon",0.3187,{"brand":502,"clickShare":503},"Fortnite",0.10020000000000001,{"brand":505,"clickShare":506},"Senidea",0.0741,{"brand":508,"clickShare":509},"Alaoo",0.0675,{"brand":511,"clickShare":512},"LGWJHCY",0.0322,2,0.04499999999999982,[516,526,534,544,552,561,568,576,587,594],{"asin":517,"title":518,"brand":496,"imageUrl":519,"price":520,"rating":521,"reviews":522,"clickShare90":497,"clickShare360":523,"launchDate":524,"amazonUrl":525},"B0F8B6HJXR","Game Cake Toppers 12PCS Battle Cupcake Toppers set Video Game Cake Decorations Party Supplies for Kids Adults Girls Boys","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F513u9mj+B7L.jpg",4.48,4.1,71,0.3842,"2025-05-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F8B6HJXR",{"asin":527,"title":528,"brand":499,"imageUrl":529,"price":530,"rating":162,"reviews":153,"clickShare90":500,"clickShare360":531,"launchDate":532,"amazonUrl":533},"B0F3XLVLDP","9Pcs Multi-Color Video Game Cake Toppers Set - 1 Large Happy Birthday Topper & 8 Small Sandbox Game Cupcake Toppers - Easy Assembly & Use - Ideal for Birthday Parties & Themed Events","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51JlSM5VJwL.jpg",6.09,0.3892,"2025-04-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F3XLVLDP",{"asin":535,"title":536,"brand":505,"imageUrl":537,"price":538,"rating":539,"reviews":540,"clickShare90":506,"clickShare360":541,"launchDate":542,"amazonUrl":543},"B0D3YD1CTK","25 Pcs Game Theme Cake Toppers Cake Decorations Cupcake Toppers Game Birthday Party Supplies","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Y0d7SdqzL.jpg",4.97,4.2,40,0.094,"2024-05-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D3YD1CTK",{"asin":545,"title":546,"brand":508,"imageUrl":547,"price":155,"rating":548,"reviews":188,"clickShare90":509,"clickShare360":549,"launchDate":550,"amazonUrl":551},"B0F21TJ44V","Alaoo Birthday Candles Numbers Cake Decoration Birthday Candle 8 Candle Decoration on the Theme Game Purple Colour Gradient Birthday Candles Birthday Decoration","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51a5pETTZDL.jpg",4.8,0.0601,"2025-03-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F21TJ44V",{"asin":553,"title":554,"brand":502,"imageUrl":555,"price":156,"rating":556,"reviews":513,"clickShare90":557,"clickShare360":558,"launchDate":559,"amazonUrl":560},"B0GY1P229P","Fortnite Boys Pyjamas Kids Short Pyjamas Boys PJs Gaming Nightwear Grey 11-12 Years","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41f84OsNn+L.jpg",5,0.041,0.0123,"2026-04-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GY1P229P",{"asin":562,"title":563,"brand":502,"imageUrl":555,"price":564,"rating":556,"reviews":513,"clickShare90":565,"clickShare360":566,"launchDate":559,"amazonUrl":567},"B0GY1M7QZ8","Fortnite Boys Pyjamas Kids Short Pyjamas Boys PJs Gaming Nightwear Grey 10-11 Years",12.82,0.0328,0.0098,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GY1M7QZ8",{"asin":569,"title":570,"brand":511,"imageUrl":571,"price":572,"rating":556,"reviews":180,"clickShare90":512,"clickShare360":573,"launchDate":574,"amazonUrl":575},"B0FN3BVJCH","LGWJHCY Game Birthday Cake Decoration Pack of 25 Video Gaming Cake Toppers Video Game Cupcake Topper Game Theme Birthday for Children Party Cake","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F5191wLaOSTL.jpg",6.69,0.0167,"2025-08-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FN3BVJCH",{"asin":577,"title":578,"brand":579,"imageUrl":580,"price":581,"rating":582,"reviews":556,"clickShare90":583,"clickShare360":584,"launchDate":585,"amazonUrl":586},"B0DJ252SSW","40pcs Fortnit Birthday Decorations Balloons Gaming Party Decorations-6 Foil Ballon 13 Cake Topper Cake Decorations 20 Latex balloons 1 Paper Birthday Banner Vedio Game Fun Balloons for Kids Fans","yumcute","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F617g+bTgYgL.jpg",8.31,3.9,0.0267,0.0166,"2024-09-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DJ252SSW",{"asin":588,"title":589,"brand":502,"imageUrl":555,"price":590,"rating":556,"reviews":513,"clickShare90":591,"clickShare360":592,"launchDate":559,"amazonUrl":593},"B0GY1NX82Y","Fortnite Boys Pyjamas Kids Short Pyjamas Boys PJs Gaming Nightwear Grey 6-7 Years",12.79,0.0264,0.0079,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GY1NX82Y",{"asin":595,"title":596,"brand":597,"imageUrl":598,"price":599,"rating":600,"reviews":200,"clickShare90":601,"clickShare360":602,"launchDate":603,"amazonUrl":604},"B0F3JHD41G","46pcs Balloons Party Decorations - Include Happy Birthday Banner Cake Toppers Foil Latex Balloons Birthday Decoration for Boys loving Battle Game","Luclay","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61Eh3-KdQEL.jpg",10.69,4.5,0.0182,0.0092,"2025-04-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F3JHD41G",{"love":606,"hate":620,"returnReasons":621},[607,612,616],{"topic":608,"percentOfMentions":609,"verbatims":610},"Value For Money",0.3333,[611],"there ok for the money",{"topic":613,"percentOfMentions":609,"verbatims":614},"Collectibles",[615],"Great selection of toppers for a birthday cake",{"topic":617,"percentOfMentions":609,"verbatims":618},"Quality-Overall",[619],"Good product",[],[622,624,627,629,631,633,635],{"reason":617,"pct":623},0.25,{"reason":625,"pct":626},"Defective Material\u002FParts",0.125,{"reason":628,"pct":626},"Leak-Proof",{"reason":630,"pct":626},"Compatibility-Overall",{"reason":632,"pct":626},"Advertised Vs Actual Product",{"reason":634,"pct":626},"Size-Overall",{"reason":636,"pct":626},"Inflation\u002FDeflation",[638,642,647,652,657,662,667],{"term":163,"volume":639,"growthQoq":640,"conversionRate":641},33845,-0.2203,0.0451,{"term":643,"volume":644,"growthQoq":645,"conversionRate":646},"fortnite cake decorations",14714,-0.2487,0.0358,{"term":648,"volume":649,"growthQoq":650,"conversionRate":651},"fortnite cake toppers",6381,-0.2725,0.0436,{"term":653,"volume":654,"growthQoq":655,"conversionRate":656},"fortnite cupcake toppers",3521,-0.2488,0.0197,{"term":658,"volume":659,"growthQoq":660,"conversionRate":661},"fortnite cake",2739,-0.2188,0.022,{"term":663,"volume":664,"growthQoq":665,"conversionRate":666},"fortnite birthday cake",3065,-0.2935,0.0258,{"term":668,"volume":669,"growthQoq":670,"conversionRate":671},"fortnite cake toppers for boys",2415,-0.1763,0.0262,[673,680,685,691,697,702],{"title":674,"href":675,"score":676,"verdict":677,"marketSize":678,"growth90":679},"bug hunting kits for children","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fbug-hunting-kits-for-children",69,"watch",111806.89,1.1229,{"title":681,"href":682,"score":676,"verdict":677,"marketSize":683,"growth90":684},"lilo","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Flilo",391763.39,6.046,{"title":686,"href":687,"score":676,"verdict":688,"marketSize":689,"growth90":690},"toys for 1 year old boys","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftoys-for-1-year-old-boys","launch",1912596.5,0.0845,{"title":692,"href":693,"score":694,"verdict":677,"marketSize":695,"growth90":696},"remote control boat","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fremote-control-boat",70,245403.04,0.8219,{"title":698,"href":699,"score":694,"verdict":677,"marketSize":700,"growth90":701},"sand pit","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Fsand-pit",246214.36,0.7498,{"title":703,"href":704,"score":522,"verdict":677,"marketSize":705,"growth90":706},"tanning pool","\u002Fresearch\u002Fuk\u002Ftoys-games\u002Ftanning-pool",290693.79,29.4991]