---
title: "Reviews — football games - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/football-games/reviews"
last_updated: "2026-07-31T11:55:48.494Z"
locale: en
meta:
  description: "Niche score 64/100 · £183K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · £183K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — football games - Flapen"
---

# **football games**

**Worth a look**

Shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 55Conversion 30Competition 87Returns 95Price range 78Avg price 60Brand share 96Review moat 64Quality gap 53

**Brand share**

**Incredible****30%**

top-5 brand share — no brand owns this niche

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Price range**

**Great****£4.17–£54.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****937.97**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£13.17**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+28.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£183K**

£183K/yr · 585K searches

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")