---
title: "Foam Water Squirter — £23K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/foam-water-squirter"
last_updated: "2026-07-31T14:40:12.631Z"
locale: en
meta:
description: "Niche score 62/100 · £23K/yr market · 33K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £23K/yr market · 33K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Foam Water Squirter — £23K/yr Amazon UK Niche (2026) - Flapen"
---
# **foam water squirter**
**Worth a look**
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 100Conversion 81Competition 45Returns 98Price range 0Avg price 23Brand share 60Review moat 95Quality gap 95
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Incredible****90.92**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.34**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£23K**
£23K/yr · 33K searches
**Price range**
**Bad****£5.27–£11.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, foam water squirter is a £23K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam water squirter market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£25K–£33K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 92%
**Open market**
**28%**
- edealing28% - Lehoo Castle18% - HONGCI11% - CPKONUUIP6% - SULOLI5% - ZSYIULIA3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 34.7×
[**Open Trend **](https://flapen.com/research/uk/toys-games/foam-water-squirter/trend)
## **Top foam water squirter search terms**
- **foam water squirter**15K/yr+985.1%8.4% conv. - **water squirter for kids**9K/yr>1,000%4.9% conv. - **foam water gun**7K/yr+910.2%8.3% conv. - **water squirter toys**2K/yr+287.1%2.5% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/foam-water-squirter/search-terms)
## **Top foam water squirter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£5K30%£7K40%£9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**4pcs Colorful Childrens Water Gun Series Smoked Pull Type EVA Foam Drawn Water Gun**edealing**£7.57**4.2★824 rev](https://www.amazon.co.uk/dp/B0725BF7L5) [2**Lehoo Castle Foam Mini Water Guns for Kids 12 Pcs Water Pistols Outdoor Toys Push Pull Type Garden Water Toys for Summer Games Water Squirter Swimming Pool Beach Toys for Boys Girls**Lehoo Castle**£10.08**4.1★219 rev](https://www.amazon.co.uk/dp/B0FR9JCVCV) [3**Lehoo Castle Water Gun Water Pistol Foam 16 Pcs Swimming Pool Toys**Lehoo Castle**£11.17**3.8★198 rev](https://www.amazon.co.uk/dp/B0F2SZXLYK) [4**Foam Water Guns - 5PCS Push Pull Water Blaster Pistols**CPKONUUIP**£8.57**4.0★6 rev](https://www.amazon.co.uk/dp/B0GTQJ4SB4) [5**SULOLI Foam Water Pistol 6PCS Super Fun Water Guns for Kids Water Blaster Summer Swimming Pool Toy Water Squirter Shooter Water Fighting Toy for Kids Adults**SULOLI**£7.38**4.5★148 rev](https://www.amazon.co.uk/dp/B0C22Y57P3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Pack Large Foam Water Guns & Water Pistols for Kids 35 cm Push-Pull Blasters for Pool Beach Garden & Outdoor Summer Play Multicolour**Limiebllu**£8.79**3 rev1mo ago](https://www.amazon.co.uk/dp/B0GXNY837L) [**4PCS Firework Water Gun for Kids 1-10m Fireworks Spray Water Blaster with 3 Second Quick Fill Pressure Pull Out Water Squirter Toy for Pool Beach Garden Summer Fun**RYISHUNli**£8.26**8 rev2mo ago](https://www.amazon.co.uk/dp/B0H2YH9576) [**Foam Water Guns 5 Pack: Push Pull 30ft Safe Blaster for Pool Beach**BULAWAN**£8.33**11 rev2mo ago](https://www.amazon.co.uk/dp/B0H2CNYXNY) [**4-Pack Foam Water Squirter Water Pistols for Outdoor Water Activities Compact Water Guns with Efficient Spray Function Versatile Water Squirting Equipment for Pool and Garden Use**RJFUJP**£5.99**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GYSP342H) [**Water Guns for Kids - 6 Pack Water Blaster Soaker Pool Toys for Boys Girls**JOYSINTOY**£7.84**34 rev3mo ago](https://www.amazon.co.uk/dp/B0GK1RLGLD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4Pcs Firework Water Guns for Kids High Pressure Pull-Out Water Blaster**COLEESON**£8.72**3.3★**▲ 20%**](https://www.amazon.co.uk/dp/B0GQRX4FRK) [**4-Pack Foam Water Squirter Water Pistols for Outdoor Water Activities Compact Water Guns with Efficient Spray Function Versatile Water Squirting Equipment for Pool and Garden Use**RJFUJP**£5.99**1.0★**▲ 20%**](https://www.amazon.co.uk/dp/B0GYSP342H) [**Foam Water Guns - 5PCS Push Pull Water Blaster Pistols**CPKONUUIP**£8.57**4.0★**▲ 20%**](https://www.amazon.co.uk/dp/B0GTQJ4SB4) [**4PCS Firework Water Gun for Kids 1-10m Fireworks Spray Water Blaster with 3 Second Quick Fill Pressure Pull Out Water Squirter Toy for Pool Beach Garden Summer Fun**RYISHUNli**£8.26**3.7★**▲ 20%**](https://www.amazon.co.uk/dp/B0H2YH9576) [**3 Pack Large Foam Water Guns & Water Pistols for Kids 35 cm Push-Pull Blasters for Pool Beach Garden & Outdoor Summer Play Multicolour**Limiebllu**£8.79**5.0★**▲ 20%**](https://www.amazon.co.uk/dp/B0GXNY837L)
**~~View all trending →~~**
## **What buyers say about foam water squirter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**27%
*“Fun to use”*
**Ease Of Use**12%
*“Easy to Use”*
**Value For Money**7%
*“Very affordable”*
**Quality-Overall**7%
*“Excellent product”*
**Water Resistance**5%
*“Brilliant water fun”*
**Weight Light**5%
*“Very light and easy for small hands to hold”*
**Color**5%
*“The colours are very accurate”*
**Durability**4%
*“Durable and sturdy materials”*
**Shooting**3%
*“easy to shoot”*
**Strength**2%
*“Its sturdy, efficient, and refreshingly straightforward”*
### **What buyers complain about **
**Durability**25%
*“Breaks easily”*
**Size-Overall**17%
*“Small with a short range”*
**Quality-Overall**11%
*“These super soakers were really terrible quality”*
**Strength**5%
*“They are not very sturdy at all”*
**Value For Money**3%
*“Thought that they were expensive for what they were”*
**Water Resistance**2%
*“One of the water guns broke within 15 min of using it”*
**Advertised Vs Actual Product**1%
*“I was expecting items much bigger judging by the pictures in the advert of children playing with these toys”*
**Adhesion/Stickiness**1%
*“Just a shame the glue didn't hold up”*
**Grip**1%
*“it didn't stop it working at all just meant was slightly more awkward to grip”*
**Shape/Style**0%
*“get different shaped ones”*
### **Top return reasons **
**Size-Overall**45%
**Durability**23%
**Quality-Overall**11%
**Defective Material/Parts**7%
**Strength**2%
**Functionality-Overall**2%
**Value For Money**2%
**Advertised Vs Actual Product**2%
**Water Resistance**1%
**Heating**1%
## **Common questions**
- **Is foam water squirter profitable to sell on Amazon United Kingdom?**
- The niche generates £23K/yr across 25 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the foam water squirter niche?**
- 20 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in foam water squirter?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.4%.
- **When does demand for foam water squirter peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 34.7× the quietest.
- **What does it cost to enter the foam water squirter niche?**
- Listings span £5.27–£11.28; the average listing price is £8.34 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 69 [**bug hunting kits for children**](https://flapen.com/research/uk/toys-games/bug-hunting-kits-for-children)£112K/yr+112.3%**Worth a look**- 69 [**lilo**](https://flapen.com/research/uk/toys-games/lilo)£392K/yr+604.6%**Worth a look**- 69 [**toys for 1 year old boys**](https://flapen.com/research/uk/toys-games/toys-for-1-year-old-boys)£1.9M/yr+8.5%**Launch it**- 70 [**remote control boat**](https://flapen.com/research/uk/toys-games/remote-control-boat)£245K/yr+82.2%**Worth a look**- 70 [**sand pit**](https://flapen.com/research/uk/toys-games/sand-pit)£246K/yr+75.0%**Worth a look**- 71 [**tanning pool**](https://flapen.com/research/uk/toys-games/tanning-pool)£291K/yr>1,000%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/uk/toys-games)