---
title: "Search terms — fireman costume - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/fireman-costume/search-terms"
last_updated: "2026-07-31T14:15:46.802Z"
locale: en
meta:
  description: "Niche score 44/100 · £44K/yr market · 163K searches/yr · £15.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £44K/yr market · 163K searches/yr · £15.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — fireman costume - Flapen"
---

# **fireman costume**

**Skip it**

Soft demand (-36.6% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 7Conversion 22Competition 61Returns 81Price range 68Avg price 76Brand share 60Review moat 72Quality gap 53

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£15.40**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****639.79**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£6.85–£31.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£44K**

£44K/yr · 163K searches

**Growth**

**Bad****-36.6%**

90-day search growth — must beat 0% to launch