---
title: "Fireman Costume — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/fireman-costume"
last_updated: "2026-07-31T11:25:27.237Z"
locale: en
meta:
description: "Niche score 44/100 · £44K/yr market · 163K searches/yr · £15.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £44K/yr market · 163K searches/yr · £15.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fireman Costume — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **fireman costume**
**Skip it**
Soft demand (-36.6% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 7Conversion 22Competition 61Returns 81Price range 68Avg price 76Brand share 60Review moat 72Quality gap 53
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.40**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****639.79**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£6.85–£31.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£44K**
£44K/yr · 163K searches
**Growth**
**Bad****-36.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fireman costume is a £44K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fireman costume market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£46K–£62K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,075**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**26%**
- AYBUY33% - LOYO13% - Lesheng space10% - deAO8% - Crittygo5% - Cheerful Children Toys5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.6% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/uk/toys-games/fireman-costume/trend)
## **Top fireman costume search terms**
- **fireman costume**53K/yr-45.1%2.3% conv. - **fireman**21K/yr+19.4%0.0% conv. - **firefighter costume kids**16K/yr-38.2%1.5% conv. - **fire fighter costumes kids**14K/yr-37.6%1.8% conv. - **kids fireman costume**13K/yr-48.4%2.5% conv. - **firefighter costume**14K/yr-34.9%0.9% conv. - **kids fireman outfit**7K/yr-14.7%1.5% conv. - **fire man costume kids**6K/yr-34.5%1.9% conv. - **fireman costume 2-3 years**7K/yr-49.4%2.1% conv. - **fireman outfit**5K/yr-11.6%1.9% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/fireman-costume/search-terms)
## **Top fireman costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£5K16%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AYBUY Kids Fireman Costume Kids Firefighter Costume and Accessories Children Role Play Halloween Costumes Dress Up Firefighter Outfit for Boys and Girls Halloween Cosplay Fancy Dress 120cm**AYBUY**£9.87**4.4★568 rev](https://www.amazon.co.uk/dp/B0DCZ9R7C8) [2**LOYO Fireman Costume Kids Firefighter Toys Role Play Set for Boys Aged 3-6**LOYO**£14.44**4.6★604 rev](https://www.amazon.co.uk/dp/B09YXZ6WZG) [3**AYBUY Kids Fireman Costume Kids Firefighter Costume and Accessories Children Role Play Halloween Costumes Dress Up Firefighter Outfit for Boys and Girls Halloween Cosplay Fancy Dress 100cm**AYBUY**£10.66**4.4★568 rev](https://www.amazon.co.uk/dp/B0FCRXDLF1) [4**Lesheng space 13 piece Fireman Costume for Boys and Girls Fancy Dress for Kids & Toddlers Firefighter Dress-Up Toy Set Fire Chief Pretend Role Play for Kids Age 3 to 7**Lesheng space**£15.85**4.6★589 rev](https://www.amazon.co.uk/dp/B0953FDJSH) [5**deAO Kids Fireman Costume Set with 13 Firefighter Toy Accessories Firefighter Role Play Dress Up Outfit for Boys & Girls 3+ Years Halloween Fancy Dress & Pretend Play Toys for Toddlers**deAO**£21.13**4.6★2,440 rev](https://www.amazon.co.uk/dp/B07SB1NCCJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WenYa Kids Firefighter Costume Set with Hat & Toy Accessories**WenYa**£8.60**9 rev3mo ago](https://www.amazon.co.uk/dp/B0GVMZS9G5) [**AYBUY Kids Fireman Costume Kids Firefighter Costume with Hat Children Role Play Halloween Costumes Dress Up Firefighter Outfit for Boys and Girls Halloween Cosplay Fancy Dress 110**AYBUY**£6.85**9 rev4mo ago](https://www.amazon.co.uk/dp/B0GSV1NXT4) [**WIKITOT 3 in 1 Kids Role Play Costumes 13 Pieces Fancy Dress up Set for Boys Age 3-7 Birthday Halloween Costumes for Kids & Toddlers**WIKITOT**£25.88**14 rev5mo ago](https://www.amazon.co.uk/dp/B0GL1Z7JP1) [**Crittygo Kids Fireman Costume Firefighter Role Play Dress Up Set with Accessories Firefighter Outfits for Boys and Girls Halloween Cosplay Fireman Fancy Dress**Crittygo**£10.64**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ9Q8J65) [**Crittygo Kids Fireman Costume Firefighter Role Play Dress Up Set with Accessories Firefighter Outfits for Boys and Girls Halloween Cosplay Fireman Fancy Dress**Crittygo**£10.66**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ9T9TLK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WenYa Kids Firefighter Costume Set with Hat & Toy Accessories**WenYa**£8.60**4.7★**▲ 516%**](https://www.amazon.co.uk/dp/B0GVMZS9G5) [**AYBUY Kids Fireman Costume Kids Firefighter Costume with Hat Children Role Play Halloween Costumes Dress Up Firefighter Outfit for Boys and Girls Halloween Cosplay Fancy Dress 110**AYBUY**£6.85**4.6★**▲ 506%**](https://www.amazon.co.uk/dp/B0GSV1NXT4) [**Vaenait Baby Kids Toddler Long Sleeve Cotton Sleepwear Pyjamas 2pcs Set Fire Fighter 2T/S**Vaenait Baby**£13.58**4.6★**▲ 304%**](https://www.amazon.co.uk/dp/B07WTSPLKY) [**maxToonrain Tan Kids Fireman Costume Set 11 Pcs Boys and Girls Fire Fighter Costume with Firefighter Toy Accessories for Halloween Christmas World Book Day Childrens Day (8-9Y)**maxToonrain**£21.32**4.5★**▲ 244%**](https://www.amazon.co.uk/dp/B0DTDHJS79) [**Crittygo Kids Fireman Costume Firefighter Role Play Dress Up Set with Accessories Firefighter Outfits for Boys and Girls Halloween Cosplay Fireman Fancy Dress**Crittygo**£10.64**4.7★**▲ 215%**](https://www.amazon.co.uk/dp/B0FQ9Q8J65)
**~~View all trending →~~**
## **What buyers say about fireman costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“The costumes are well made”*
**Size-Overall**18%
*“Perfect sizing”*
**Fun/Entertainment Experience**15%
*“The accessories are fun”*
**Value For Money**10%
*“Good value”*
**Gifting Purpose**3%
*“The perfect gift”*
**Advertised Vs Actual Product**3%
*“much better than expected”*
**Durability**2%
*“it's not fallen apart do so it's relatively durable”*
**Add-Ons/Attachments**2%
*“the accessories are good”*
**Creativity**1%
*“great for imaginative play”*
**Material Quality**1%
*“The material feels durable enough for dress up play”*
### **What buyers complain about **
**Quality-Overall**13%
*“poor quality”*
**Size-Overall**9%
*“comes slightly big”*
**Strength**9%
*“very flimsy”*
**Thickness**8%
*“super thin”*
**Material Quality**8%
*“cheap material hence only a 4 star”*
**Durability**8%
*“ended up breaking”*
**Noise Level**3%
*“The whistle has been 'lost' as it is very loud”*
**Upholstery/Fabric Quality**3%
*“A bit cheap fabric”*
**Design-Overall**3%
*“the hat was disappointing, very floppy and more of an American design”*
**Strap/String Quality**2%
*“The head straps are far too small”*
### **Top return reasons **
**Size-Overall**63%
**Quality-Overall**9%
**Material Quality**7%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**4%
**Stitch/Finish/Polish**3%
**Zipper Quality**2%
**Durability**1%
**Functionality-Overall**1%
**Strap/String Quality**1%
## **Common questions**
- **Is fireman costume profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the fireman costume niche?**
- 18 brands and 28 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in fireman costume?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 1.7%.
- **When does demand for fireman costume peak?**
- Demand peaks in Mar–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the fireman costume niche?**
- Listings span £6.85–£31.95; the average listing price is £15.40 (sweet spot $15–$100). The average incumbent carries 640 reviews — the moat a new listing must climb.
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