---
title: "Finger Paints — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/finger-paints"
last_updated: "2026-07-31T12:23:07.396Z"
locale: en
meta:
description: "Niche score 45/100 · £47K/yr market · 55K searches/yr · £11.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £47K/yr market · 55K searches/yr · £11.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Finger Paints — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **finger paints**
**Skip it**
Soft demand (-33.7% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 8Conversion 77Competition 55Returns 99Price range 45Avg price 45Brand share 61Review moat 25Quality gap 42
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.39**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.28–£24.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,507**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£47K**
£47K/yr · 55K searches
**Growth**
**Bad****-33.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, finger paints is a £47K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **finger paints market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£34K–£46K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 100%
**Open market**
**26%**
- CRAYOLA32% - BLOT12% - KINSPORY11% - ABEIER7% - Galt7% - SES Creative6%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -33.7% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/uk/toys-games/finger-paints/trend)
## **Top finger paints search terms**
- **finger paints**16K/yr-19.1%8.1% conv. - **finger paint**9K/yr-27.4%7.6% conv. - **finger paints for 1 year old**9K/yr-46.7%7.8% conv. - **finger paints for 2 year old**8K/yr-47.7%6.7% conv. - **finger painting**5K/yr-18.7%1.6% conv. - **edible paint for babies**3K/yr-22.4%1.4% conv. - **baby paints 12 months non toxic**3K/yr-74.2%3.8% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/finger-paints/search-terms)
## **Top finger paints products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£9K30%£14K40%£19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count**CRAYOLA**£3.28**4.7★40,335 rev](https://www.amazon.co.uk/dp/B00004UBH2) [2**KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls**KINSPORY**£7.12**4.6★181 rev](https://www.amazon.co.uk/dp/B0FXGDLPR7) [3**ABEIER Finger Paint for Toddlers Non-Toxic 12 Vibrant Colors (1.21fl oz) Baby Safe Paint for Hand and Feet Mess Free Art Supplies for Kids Preschool Learning Gifts Ages 3 4 5 6+**ABEIER**£11.22**4.5★595 rev](https://www.amazon.co.uk/dp/B0C1Z83MZX) [4**BLOT Finger Paint Set 10 Colors 36ml Non-Toxic for Kids Toddlers**BLOT**£10.66**4.6★781 rev](https://www.amazon.co.uk/dp/B0B2Z8DJYP) [5**Galt 6 Finger Paints Washable Finger Paints For Toddlers Ages 2 Years +**Galt**£6.11**4.0★1,151 rev](https://www.amazon.co.uk/dp/B00000IVXX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BLOT Finger Paint Set 12 Colors 36ml Non-Toxic for Kids Toddlers**BLOT**£10.61**45 rev8mo ago](https://www.amazon.co.uk/dp/B0G39M84W9) [**KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls**KINSPORY**£7.12**181 rev9mo ago](https://www.amazon.co.uk/dp/B0FXGDLPR7) [**KINSPORY Finger Paints 24 × 36 ml Tubes for Kids Boys Girls**KINSPORY**£9.46**22 rev9mo ago](https://www.amazon.co.uk/dp/B0FXGD1DHH) [**TOGOU2S Finger Paints for Kids 12 Colours Washable Paint Set Baby Safe Non Toxic Toddler Paint 12 x 36ml Finger Painting Kit for Children Preschool Art Handprint and Footprint Crafts**TOGOU2S**£10.69**39 rev10mo ago](https://www.amazon.co.uk/dp/B0FT795YHL) [**Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts**Nicpro**£12.19**856 rev1y ago](https://www.amazon.co.uk/dp/B0DZXJ8Q7V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KINSPORY Finger Paints 24 × 36 ml Tubes for Kids Boys Girls**KINSPORY**£9.46**4.5★**▲ 365%**](https://www.amazon.co.uk/dp/B0FXGD1DHH) [**KINSPORY Finger Paints 12 × 36 ml Tubes for Kids Boys Girls**KINSPORY**£7.12**4.6★**▲ 202%**](https://www.amazon.co.uk/dp/B0FXGDLPR7) [**BLOT Finger Paint Set 12 Colors 36ml Non-Toxic for Kids Toddlers**BLOT**£10.61**4.1★**▲ 174%**](https://www.amazon.co.uk/dp/B0G39M84W9) [**Shuttle Art Washable Paints for Kids | 37 Pack Finger Paint Set with 10 Colours 60ml/Bottle Toddler Painting Set with Brushes Smock & Accessories | Non-Toxic Kids Paint for Early Education**Shuttle Art**£19.06**4.6★**▲ 112%**](https://www.amazon.co.uk/dp/B0891LN9BN) [**TOGOU2S Finger Paints for Kids 12 Colours Washable Paint Set Baby Safe Non Toxic Toddler Paint 12 x 36ml Finger Painting Kit for Children Preschool Art Handprint and Footprint Crafts**TOGOU2S**£10.69**4.2★**▲ 98%**](https://www.amazon.co.uk/dp/B0FT795YHL)
**~~View all trending →~~**
## **What buyers say about finger paints**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“Bright colours”*
**Ease Of Cleaning**13%
*“Easy to clean up”*
**Paint Quality**12%
*“Paints are lovely”*
**Value For Money**11%
*“Great value”*
**Quality-Overall**8%
*“Great quality, vibrant and easy to wash off”*
**Engraving/Paint/Sublimation**5%
*“Great paint for young ones”*
**Ease Of Use**5%
*“Easy to use”*
**Size-Overall**2%
*“The tubes are also a handy size”*
**Texture/Consistency-Overall**2%
*“It is a great consistency”*
**Gifting Purpose**1%
*“so is giftable as is”*
### **What buyers complain about **
**Color**16%
*“its actually brown you get in the pack not black”*
**Size-Overall**15%
*“The tubes are small”*
**Ease Of Cleaning**13%
*“Not washable”*
**Quality-Overall**7%
*“Cheap”*
**Advertised Vs Actual Product**6%
*“The listing states that these have a satin finish but I found this not to be accurate”*
**Paint Quality**4%
*“The paint was a little gloopy”*
**Smell**2%
*“smelly”*
**Durability**2%
*“Broken already in less than a month and bad quality”*
**Ease Of Use**1%
*“can be a bit tricky to pour. quite runny”*
**Strength**1%
*“Some products slightly flimsy”*
### **Top return reasons **
**Paint Quality**21%
**Size-Overall**20%
**Color**16%
**Advertised Vs Actual Product**12%
**Quality-Overall**9%
**Value For Money**7%
**Functionality-Overall**3%
**Product Condition**2%
**Texture/Consistency-Overall**1%
**Unsustainable Design**1%
## **Common questions**
- **Is finger paints profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the finger paints niche?**
- 13 brands and 56 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in finger paints?**
- Top complaints mined from reviews: Color, Size-Overall, Ease Of Cleaning. The return rate is 0.3%.
- **When does demand for finger paints peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the finger paints niche?**
- Listings span £3.28–£24.69; the average listing price is £11.39 (sweet spot $15–$100). The average incumbent carries 4,507 reviews — the moat a new listing must climb.
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