---
title: "Felting Needles — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/felting-needles"
last_updated: "2026-07-31T10:25:25.636Z"
locale: en
meta:
description: "Niche score 48/100 · £56K/yr market · 72K searches/yr · £6.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £56K/yr market · 72K searches/yr · £6.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Felting Needles — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **felting needles**
**Skip it**
Prices mostly outside the sweet spot ($3.42–$12.70) — this niche doesn't clear our bar today.
Market size 14Growth 8Conversion 95Competition 49Returns 98Price range 0Avg price 18Brand share 66Review moat 86Quality gap 58
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****287.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£6.38**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£56K**
£56K/yr · 72K searches
**Growth**
**Bad****-33.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.42–£12.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, felting needles is a £56K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **felting needles market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£38K–£51K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#689**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **232 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**65%**
Top 20: 98%
**Top-5 click share**
**56%**
Top 20: 96%
**Open market**
**31%**
- Redamancy40% - BRITECO7% - kuou6% - luokefe6% - Doxiru6% - shweehon4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.7% search growth over the last 90 days.
2K2KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/toys-games/felting-needles/trend)
## **Top felting needles search terms**
- **felting needles**35K/yr-34.8%10.1% conv. - **needle felting needles**10K/yr-26.4%8.4% conv. - **felting needle**9K/yr-31.0%8.7% conv. - **needle felting tools**8K/yr-28.7%3.8% conv. - **needle felting needles uk**5K/yr-46.1%10.7% conv. - **felting needles from uk**4K/yr-36.5%12.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/felting-needles/search-terms)
## **Top felting needles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£8K20%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Redamancy 36Pcs Wool Felting Needle Tools 3 Sizes Felting Needles Kit with Wooden Handle Ideal for Beginners or Professionals**Redamancy**£6.48**4.6★1,246 rev](https://www.amazon.co.uk/dp/B0DMSFW1C2) [2**Redamancy 35 Pcs Felting Needles Kit Felting Needles of 3 Sizes Needle Felting Wool Felt Tools Stitch Punch with Bottle and Wooden Handle Holder Felting Starter Kit for Wool Craft Animal DIY**Redamancy**£4.51**4.6★1,246 rev](https://www.amazon.co.uk/dp/B09PVCXLVM) [3**Punch Needle Kit 2Pcs Punch Needle Felting Kit with Felting Needles - Complete Set for Needle Felting and Punch Needle Crafts**BRITECO**£3.70**3.5★28 rev](https://www.amazon.co.uk/dp/B0D45KJD58) [4**Kuou 30 Felting Needles Kit with Holder Bottle 3 Sizes for Wool Craft**kuou**£4.26**4.4★375 rev](https://www.amazon.co.uk/dp/B086V53KRQ) [5**20Pcs Felting Needles 2 Types Needle Felting Needles Tool with Storage Box**luokefe**£7.17**4.5★366 rev](https://www.amazon.co.uk/dp/B07Y9KFT2V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 Pcs Needle Felting Kit Punch Tools Felting Needles with 7 Barbed Needles & Rotating Cap for DIY Wool Craft Patchwork Felt Animals (Blue)**Yupaluz**£6.35**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GK1L7D23) [**shweehon 30 PCS Felting Needles Kit Needle Felting Needles Wool Felting Needle Tools with Bottle and Wooden Handle Holder for Wool Craft Animal Toys**shweehon**£3.42**5 rev6mo ago](https://www.amazon.co.uk/dp/B0GGH5QSCV) [**RunXinDa 39Pcs Wool Felting Needles Kit 3 Sizes (36/38/40 Gauge) with Wooden Handle & Storage Box Ideal for Beginners & Professionals DIY Needle Felting Art Tools**RunXinDa**£5.41**2 rev7mo ago](https://www.amazon.co.uk/dp/B0GCS54GJ8) [**COGVOHY 34 PCS Wool Felting Needle Tools 3 Sizes Felting Needles with Wooden Handle Felt Pad Woolcraft Template Applique Crafts for Beginners Professionals DIY Crafting**COGVOHY**£8.25**7 rev8mo ago](https://www.amazon.co.uk/dp/B0G41LX1H6) [**Harnovlis 18 Pcs Felting Needles Kit Felting Needles of 3 Sizes Wool Felt Tools Stitch Punch with Bottle and Wooden Handle Holder for DIY Crafting and Felt Animals**Harnovlis**£3.42**1 rev8mo ago](https://www.amazon.co.uk/dp/B0G1GZX832)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**shweehon 30 PCS Felting Needles Kit Needle Felting Needles Wool Felting Needle Tools with Bottle and Wooden Handle Holder for Wool Craft Animal Toys**shweehon**£3.42**4.6★**▲ 311%**](https://www.amazon.co.uk/dp/B0GGH5QSCV) [**RunXinDa 39Pcs Wool Felting Needles Kit 3 Sizes (36/38/40 Gauge) with Wooden Handle & Storage Box Ideal for Beginners & Professionals DIY Needle Felting Art Tools**RunXinDa**£5.41**5.0★**▲ 303%**](https://www.amazon.co.uk/dp/B0GCS54GJ8) [**4 Pcs Needle Felting Kit Punch Tools Felting Needles with 7 Barbed Needles & Rotating Cap for DIY Wool Craft Patchwork Felt Animals (Blue)**Yupaluz**£6.35**3.0★**▲ 170%**](https://www.amazon.co.uk/dp/B0GK1L7D23) [**Wool Felting Needle Tools with 36/38/40 Gauge Needles and 1/8 Needle Wooden Handle for Needles Felting Supplies Beginner or Professional to DIY Crafting(Color:Silver)**Amusingtao**£5.80**4.8★**▲ 122%**](https://www.amazon.co.uk/dp/B0F2FTW67W) [**Harnovlis 18 Pcs Felting Needles Kit Felting Needles of 3 Sizes Wool Felt Tools Stitch Punch with Bottle and Wooden Handle Holder for DIY Crafting and Felt Animals**Harnovlis**£3.42**5.0★**▲ 94%**](https://www.amazon.co.uk/dp/B0G1GZX832)
**~~View all trending →~~**
## **What buyers say about felting needles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Decent for the price paid”*
**Advertised Vs Actual Product**16%
*“just what I needed”*
**Quality-Overall**13%
*“Great quality for money”*
**Ease Of Use**9%
*“Easy to use”*
**Durability**5%
*“Havent broken any yet”*
**Strength**4%
*“Super sturdy”*
**Correct Contents**3%
*“Good selection of parts”*
**Moist/Dry**3%
*“extremely useful if you like dry felting”*
**Instructions/User Manual/Troubleshooting**1%
*“Care instructions are also useful”*
**Efficiency**1%
*“Also works really well”*
### **What buyers complain about **
**Quality-Overall**31%
*“Not best quality”*
**Durability**19%
*“Needles broke immediately”*
**Size-Overall**5%
*“the star ones all appear to be the same unknown size”*
**Functionality-Overall**2%
*“Neither working”*
**Cushion**2%
*“being a beginner I didn't realise the effect of the stabs on the cushion”*
**Value For Money**2%
*“Total waste of money”*
**Mounting**2%
*“Poor quality screws”*
**Material Quality**2%
*“Not as strong plastic as a dearer brand”*
**Adhesion/Stickiness**2%
*“Item keeps sticking”*
**Strength**2%
*“Some of the finer needles feel quite delicate”*
### **Top return reasons **
**Quality-Overall**23%
**Rusts/Corrodes**17%
**Defective Material/Parts**15%
**Size-Overall**9%
**Durability**7%
**Add-Ons/Attachments**7%
**Functionality-Overall**6%
**Thin**4%
**Certifications**4%
**Strength**4%
## **Common questions**
- **Is felting needles profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 24 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the felting needles niche?**
- 22 brands and 43 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in felting needles?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.5%.
- **When does demand for felting needles peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the felting needles niche?**
- Listings span £3.42–£12.70; the average listing price is £6.38 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 69 [**bug hunting kits for children**](https://flapen.com/research/uk/toys-games/bug-hunting-kits-for-children)£112K/yr+112.3%**Worth a look**- 69 [**lilo**](https://flapen.com/research/uk/toys-games/lilo)£392K/yr+604.6%**Worth a look**- 69 [**toys for 1 year old boys**](https://flapen.com/research/uk/toys-games/toys-for-1-year-old-boys)£1.9M/yr+8.5%**Launch it**- 70 [**remote control boat**](https://flapen.com/research/uk/toys-games/remote-control-boat)£245K/yr+82.2%**Worth a look**- 70 [**sand pit**](https://flapen.com/research/uk/toys-games/sand-pit)£246K/yr+75.0%**Worth a look**- 71 [**tanning pool**](https://flapen.com/research/uk/toys-games/tanning-pool)£291K/yr>1,000%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/uk/toys-games)