---
title: "Trend — fancy dress - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/fancy-dress/trend"
last_updated: "2026-07-31T18:50:04.285Z"
locale: en
meta:
  description: "Niche score 33/100 · £145K/yr market · 2.6M searches/yr · £11.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 33/100 · £145K/yr market · 2.6M searches/yr · £11.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — fancy dress - Flapen"
---

# **fancy dress**

**Skip it**

Prices mostly outside the sweet spot ($6.13–$14.72) — this niche doesn't clear our bar today.

Market size 31Growth 14Conversion 6Competition 13Returns 61Price range 0Avg price 43Brand share 31Review moat 71Quality gap 86

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****647.2**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Okay****£11.19**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£145K**

£145K/yr · 2.6M searches

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-21.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****£6.13–£14.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")