---
title: "Fallout Figure — £18K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/fallout-figure"
last_updated: "2026-07-31T12:16:11.609Z"
locale: en
meta:
description: "Niche score 36/100 · £18K/yr market · 58K searches/yr · £33.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £18K/yr market · 58K searches/yr · £33.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fallout Figure — £18K/yr Amazon UK Niche (2026) - Flapen"
---
# **fallout figure**
**Skip it**
Soft demand (-68.2% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 11Competition 36Returns 98Price range 95Avg price 95Brand share 0Review moat 97Quality gap 42
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****67.13**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****£33.77**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£15.15–£62.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£18K**
£18K/yr · 58K searches
**Growth**
**Bad****-68.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fallout figure is a £18K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fallout figure market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£17K–£25K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#2,612**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **7%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- McFarlane89% - Dark Horse4% - FaNaTtik3% - Dark Horse Comics3% - MODIPHIUS ENTERTAINT LTD2%
## **Demand**
Weekly Amazon search volume, last 26 weeks — -68.2% search growth over the last 90 days.
3K2KSpike '26Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/toys-games/fallout-figure/trend)
## **Top fallout figure search terms**
- **fallout figure**28K/yr-70.3%0.5% conv. - **mcfarlane fallout**15K/yr-60.6%0.6% conv. - **fallout figures**11K/yr-74.9%0.9% conv. - **fallout mcfarlane**5K/yr-53.7%2.1% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/fallout-figure/search-terms)
## **Top fallout figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£5K40%£7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**McFarlane Fallout Maximus 7in Deluxe Action Figure Toys**McFarlane**£33.29**4.8★188 rev](https://www.amazon.co.uk/dp/B0FHLXJPKH) [2**McFarlane -Elite 7 Fallout 76 - Nuka Cola T-60 Gold Edition**McFarlane**£50.14**4.2★7 rev](https://www.amazon.co.uk/dp/B0GVF14327) [3**McFarlane Fallout The Ghoul 7in Deluxe Action Figure Toys**McFarlane**£33.53**4.7★164 rev](https://www.amazon.co.uk/dp/B0FHLXMBTF) [4**McFarlane Fallout 4 T-60 Vault Tec and Sole Survivor 2 Pack Toys**McFarlane**£58.98**4.2★32 rev](https://www.amazon.co.uk/dp/B0FHJXLL1Y) [5**McFarlane Fallout Maximus (Season 2) 6in Posed Figure Toys**McFarlane**£21.97**4.6★43 rev](https://www.amazon.co.uk/dp/B0FHQM798F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**McFarlane -Elite 7 Fallout 76 - Nuka Cola T-60 Gold Edition**McFarlane**£50.14**7 rev3mo ago](https://www.amazon.co.uk/dp/B0GVF14327) [**Fallout Pip-Boy Limited Edition Lenticular Ingot Special Numbered Metal Collectible Vault-Tec Merchandise Officially Licensed (5000 worldwide)**FaNaTtik**£24.99**24 rev8mo ago](https://www.amazon.co.uk/dp/B0G1ZGJ6BX) [**McFarlane Fallout Maximus 7in Deluxe Action Figure Toys**McFarlane**£33.29**188 rev9mo ago](https://www.amazon.co.uk/dp/B0FHLXJPKH) [**McFarlane Fallout The Ghoul 7in Deluxe Action Figure Toys**McFarlane**£33.53**164 rev9mo ago](https://www.amazon.co.uk/dp/B0FHLXMBTF) [**McFarlane Fallout 4 T-60 Vault Tec and Sole Survivor 2 Pack Toys**McFarlane**£58.98**32 rev9mo ago](https://www.amazon.co.uk/dp/B0FHJXLL1Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**McFarlane -Elite 7 Fallout 76 - Nuka Cola T-60 Gold Edition**McFarlane**£50.14**4.2★**▲ 902%**](https://www.amazon.co.uk/dp/B0GVF14327) [**McFarlane Toys - Fallout Lucy 7in Deluxe Action Figure Elite Edition #6**McFarlane**£43.65**4.4★**▲ 88%**](https://www.amazon.co.uk/dp/B0DT2PSCK5) [**Fallout Pip-Boy Limited Edition Lenticular Ingot Special Numbered Metal Collectible Vault-Tec Merchandise Officially Licensed (5000 worldwide)**FaNaTtik**£24.99**4.6★**▲ 75%**](https://www.amazon.co.uk/dp/B0G1ZGJ6BX) [**McFarlane Fallout Maximus 7in Deluxe Action Figure Toys**McFarlane**£33.29**4.8★**▲ 48%**](https://www.amazon.co.uk/dp/B0FHLXJPKH) [**McFarlane Fallout Vault Boy (Version 2) 5in Posed Figure Toys**McFarlane**£17.24**4.7★**▲ 21%**](https://www.amazon.co.uk/dp/B0FHQRR36V)
**~~View all trending →~~**
## **What buyers say about fallout figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Super detail”*
**Value For Money**25%
*“great value as this will likely grow in value for years to come”*
**Advertised Vs Actual Product**8%
*“Just as expected”*
**Design-Overall**8%
*“Excellent model of the character”*
**Gifting Purpose**8%
*“Excellent Gift”*
**Durability**4%
*“durability is fantastic my boy loves them”*
**Collectibles**4%
*“Interesting and unique collectable, great value as this will likely grow in value for years to come”*
**Accuracy-Overall**4%
*“Very accurate model”*
### **What buyers complain about **
**Add-Ons/Attachments**50%
*“The attachments can be a bit fiddily”*
### **Top return reasons **
**Defective Material/Parts**33%
**Color**33%
**Display-Overall**33%
## **Common questions**
- **Is fallout figure profitable to sell on Amazon United Kingdom?**
- The niche generates £18K/yr across 15 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -68.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the fallout figure niche?**
- 5 brands and 51 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fallout figure?**
- Top complaints mined from reviews: Add-Ons/Attachments. The return rate is 0.5%.
- **What does it cost to enter the fallout figure niche?**
- Listings span £15.15–£62.52; the average listing price is £33.77 (sweet spot $15–$100). The average incumbent carries 67 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 69 [**bug hunting kits for children**](https://flapen.com/research/uk/toys-games/bug-hunting-kits-for-children)£112K/yr+112.3%**Worth a look**- 69 [**lilo**](https://flapen.com/research/uk/toys-games/lilo)£392K/yr+604.6%**Worth a look**- 69 [**toys for 1 year old boys**](https://flapen.com/research/uk/toys-games/toys-for-1-year-old-boys)£1.9M/yr+8.5%**Launch it**- 70 [**remote control boat**](https://flapen.com/research/uk/toys-games/remote-control-boat)£245K/yr+82.2%**Worth a look**- 70 [**sand pit**](https://flapen.com/research/uk/toys-games/sand-pit)£246K/yr+75.0%**Worth a look**- 71 [**tanning pool**](https://flapen.com/research/uk/toys-games/tanning-pool)£291K/yr>1,000%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/uk/toys-games)