---
title: "Fake Poo — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/toys-games/fake-poo"
last_updated: "2026-07-31T12:12:25.308Z"
locale: en
meta:
description: "Niche score 41/100 · £37K/yr market · 78K searches/yr · £4.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £37K/yr market · 78K searches/yr · £4.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fake Poo — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **fake poo**
**Skip it**
Prices mostly outside the sweet spot ($2.08–$6.89) — this niche doesn't clear our bar today.
Market size 9Growth 16Conversion 91Competition 13Returns 98Price range 0Avg price 12Brand share 31Review moat 66Quality gap 92
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****849.75**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-18.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.28**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£37K**
£37K/yr · 78K searches
**Price range**
**Bad****£2.08–£6.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fake poo is a £37K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fake poo market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **£34K–£43K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#332**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **17%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**11%**
- The Little Party Shop33% - HENBRANDT21% - SZCXDKJ19% - Funnyman Products8% - W WIDMANN MILANO Party Fashion4% - Bristol Novelty3% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -18.4% search growth over the last 90 days.
5K3KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/toys-games/fake-poo/trend)
## **Top fake poo search terms**
- **fake poo**51K/yr-19.1%8.7% conv. - **joke turd**9K/yr-13.0%4.5% conv. - **fake poop**7K/yr-23.1%4.4% conv. - **fake dog poo**6K/yr-20.8%13.4% conv. - **joke poo**5K/yr-9.6%8.2% conv. [**All search terms **](https://flapen.com/research/uk/toys-games/fake-poo/search-terms)
## **Top fake poo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£7K30%£11K40%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Little Party Shop Sticky Soft Fake Dog Poo Turd Novelty Practical Joke Prank Fun**The Little Party Shop**£3.41**4.2★2,438 rev](https://www.amazon.co.uk/dp/B00IE4RI90) [2**SZCXDKJ 6 PCS fake poo soft fake dog poo prank joke fun toy trick poo novelty prank turd for April Fools Day Halloween**SZCXDKJ**£6.89**4.1★76 rev](https://www.amazon.co.uk/dp/B0B9J89HFJ) [3**Henbrandt Sticky Rubber Poo Realistic Soft Fake Dog Poo Waste Poo Prank Joke Fun Toy**HENBRANDT**£2.33**4.2★497 rev](https://www.amazon.co.uk/dp/B01671FKU0) [4**Long Straight Joke Dog Poo~Poop~Mess~Turd ~ Fake Imitation**Funnyman Products**£4.08**3.9★47 rev](https://www.amazon.co.uk/dp/B00N50IQ0S) [5**Jumbo Poo Traditional Novelty Jokes & tricks Fake Gags & Novelties for Kids Birthday Party Favors**W WIDMANN MILANO Party Fashion**£4.79**4.4★920 rev](https://www.amazon.co.uk/dp/B004IZWP7E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6 Pcs Randomly Fake Poop Toy Set Fake Poop Realistic False Dog Poop Mischief Turd April Fools Day Pranks Props Realistic Brown Props**Cawhui**£5.77**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GTDBLDM6) [**Mondiko Mr Poo Stress Ball Relief for Adults - Funny Gift for Boys Girls Men & Women Teen Kids Colleagues - Hilarious Birthday Joke Prank Squeeze Toy & Christmas Stocking Filler**mondiko**£6.28**72 rev9mo ago](https://www.amazon.co.uk/dp/B0FX4MZ3XP) [**Gowxs Brown Fake Poopy Toy Sproof Realistic Fake Poop Novelty Floating Fake Poop Toys for April Fools Day Prank Perfect Gag Gift Prank Gift Novelty and Gag Toys**Gowxs**£3.55**8 rev2y ago](https://www.amazon.co.uk/dp/B09RBF72ZY) [**SZCXDKJ 6 PCS fake poo soft fake dog poo prank joke fun toy trick poo novelty prank turd for April Fools Day Halloween**SZCXDKJ**£6.89**76 rev3y ago](https://www.amazon.co.uk/dp/B0B9J89HFJ) [**Gifton - Stretchy Poo Stress Relief Ball Fake Poop - Novelty Squishy Squeeze Sensory Fidget Toy - Gift for Boy Girl Teen Kids - Funny Birthday Present for Adults Men Women - Christmas Stocking Filler**Gifton**£5.20**5,561 rev7y ago](https://www.amazon.co.uk/dp/B07HYGKVBZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6 Pcs Randomly Fake Poop Toy Set Fake Poop Realistic False Dog Poop Mischief Turd April Fools Day Pranks Props Realistic Brown Props**Cawhui**£5.77**5.0★**▲ 320%**](https://www.amazon.co.uk/dp/B0GTDBLDM6) [**Mondiko Mr Poo Stress Ball Relief for Adults - Funny Gift for Boys Girls Men & Women Teen Kids Colleagues - Hilarious Birthday Joke Prank Squeeze Toy & Christmas Stocking Filler**mondiko**£6.28**4.1★**▲ 50%**](https://www.amazon.co.uk/dp/B0FX4MZ3XP) [**SZCXDKJ 6 PCS fake poo soft fake dog poo prank joke fun toy trick poo novelty prank turd for April Fools Day Halloween**SZCXDKJ**£6.89**4.1★**▲ 43%**](https://www.amazon.co.uk/dp/B0B9J89HFJ) [**Long Straight Joke Dog Poo~Poop~Mess~Turd ~ Fake Imitation**Funnyman Products**£4.08**3.9★**▲ 38%**](https://www.amazon.co.uk/dp/B00N50IQ0S) [**Jumbo Poo Traditional Novelty Jokes & tricks Fake Gags & Novelties for Kids Birthday Party Favors**W WIDMANN MILANO Party Fashion**£4.79**4.4★**▲ 27%**](https://www.amazon.co.uk/dp/B004IZWP7E)
**~~View all trending →~~**
## **What buyers say about fake poo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**44%
*“Fun gift”*
**Gifting Purpose**18%
*“Fun gift”*
**Advertised Vs Actual Product**11%
*“Did the job”*
**Ease Of Use**5%
*“This is excellent, looks great, is easy to handle”*
**Adhesion/Stickiness**5%
*“making them stick”*
**Value For Money**3%
*“worth the price”*
**Stretchability/Expandability/Elasticity**2%
*“It's great and stretchy”*
**Size-Overall**2%
*“Great size”*
**Quality-Overall**2%
**Material Quality**1%
*“The material feels durable enough to reuse multiple times”*
### **What buyers complain about **
**Size-Overall**28%
*“Very small”*
**Quality-Overall**20%
*“Poor quality - broke on its first day”*
**Durability**9%
*“Broke on it's first day”*
**Value For Money**8%
*“They are also quite expensive for what they are”*
**Smell**7%
*“Looks funny doesn't smell good practical joke”*
**Ease Of Use**3%
*“is no use whatsoever”*
**Ease Of Cleaning**3%
*“hard to clean”*
**Mess Free**3%
*“making it hard to clean off”*
**Adhesion/Stickiness**2%
*“Nowhere in the description does it say these are sticky”*
**Advertised Vs Actual Product**2%
*“Its a lot smaller than it looks in the picture”*
### **Top return reasons **
**Quality-Overall**23%
**Size-Overall**20%
**Durability**9%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Material Quality**5%
**Functionality-Overall**4%
**Adhesion/Stickiness**4%
**Stretchability/Expandability/Elasticity**3%
**Smell**3%
## **Common questions**
- **Is fake poo profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the fake poo niche?**
- 11 brands and 37 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in fake poo?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.3%.
- **When does demand for fake poo peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the fake poo niche?**
- Listings span £2.08–£6.89; the average listing price is £4.28 (sweet spot $15–$100). The average incumbent carries 850 reviews — the moat a new listing must climb.
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